BetTom Sister Sites: Best Alternatives & Offers (2025)

Licence UKGC Licence (64959)
Owner Bet Tom Ltd
Sportsbook EveryMatrix
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50% Back As Free Bet Up to £25 + 10 Free Spins

Offer valid for new customers aged 18 years and over. Sportsbook only. 50% of first day losses refunded as a free bet. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used within 7 days. Full T&Cs apply.

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50% First Day Casino Losses Refunded as Bonus

New customers, 18+. 50% back of first day casino losses as casino bonus up to £50. Minimum of 5 rounds during the qualifying period. Bonus funds maximum winnings capped at £500. 5x wagering requirement. First day casino losses equal all casino losses incurred before 23:59. Minimum losses of £10 to qualify for bonus funds. Full T&Cs apply.

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Written by Isak Möller
Verified by BettingLounge team
Last updated 08/10/2025

List of BetTom Sister Sites & Alternatives

BetTom, which is owned by Bet Tom Ltd, uses the EveryMatrix platform for its sportsbook and casino. As a result, there are some sister sites to join including BetGoodwin, Fafabet, Bet600 and Ken Howells. We have also listed a few decent alternatives.

Betting
Casino
  • BetGoodwin logo
    BetGoodwin Sister site

    Bet £10 Get a £10 Free Bet

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    Licence UKGC Licence (2927)
    Owner Goodwin Racing Limited
    Sportsbook EveryMatrix
    Join Bookie
    New customers only. Promo code WELCOME10. Place a qualifying bet of at least £10, at minimum odds of 6/4, within 7 days of registering. Bets placed on horse & greyhound racing do not qualify. Upon settlement, you will be credited a £10 accumulator free bet: minimum of 4 legs at minimum odds of 2/5 (1.4) per leg. 7-day expiry. Full T&Cs apply.
  • PricedUp logo new
    PricedUp Alternative

    Bet £40 Get £20 in Free Bets

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    Licence UKGC Licence (1776)
    Owner SharedBet Limited
    Sportsbook PlayBook Gaming
    Join Bookie
    18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
  • QuinnBet new logo 1
    QuinnBet Alternative

    50% Back Up to £25 As a Free Bet

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    Licence UK Gambling Commission (61011)
    Owner Quinnbet Limited
    Sportsbook Pragmatic Group
    Join Bookie
    New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. Gamble Responsibly. T&CS Apply.
  • Virgin Bet logo
    Virgin Bet Alternative

    Bet £10 Get £30 in Free Bets

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    Licence UKGC Licence (54310)
    Owner LiveScore Group
    Sportsbook Kambi
    Join Bookie
    New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+.
  • Midnite new logo
    Midnite Alternative

    Bet £10 Get £30 in Free Bets

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    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Join Bookie
    18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
  • Withdraw Money in Just 22 Minutes
    Fitzdares Alternative

    Withdraw Money in Just 22 Minutes

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    Licence UKGC Licence (400)
    Owner Fitzdares Limited
    Sportsbook Amelco
    Join Bookie
  • fafabet logo
    Fafabet Sister site

    Up to £50 Free Bet + £20 Casino Bonus

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    Licence UKGC Licence (57385)
    Owner Taichi Tech Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply.
  • Bet600 logo
    Bet600 Sister site

    Bet and Get a £10 Free Bet Every Week

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    Licence UKGC Licence (44731)
    Owner Tyche Tech Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply.
  • Ken Howells logo
    Ken Howells Sister site

    No Welcome Offer

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    Licence UKGC Licence (422)
    Owner Targetlocal Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
  • BetGoodwin logo
    BetGoodwin Sister site

    Wager £20 Get 200 Free Spins

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    Licence UKGC Licence (2927)
    Owner Goodwin Racing Limited
    Sportsbook EveryMatrix
    Join Bookie
    New customers only. Promo code WELCOME200FS. To qualify, wager £20 on any slot game, crash games are excluded. Upon qualification, you will receive 200 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. 24-hour expiry. Full T&Cs apply.
  • QuinnCasino logo
    QuinnCasino Alternative

    Stake £10 Get 50 Free Spins

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    Licence UK Gambling Commission (61011)
    Owner Quinnbet Limited
    Sportsbook Pragmatic Group
    Join Bookie
    New Customers Only. Stake £10+ across any QuinnCasino games, within 7 days of registration. Get 50 Free Spins (£0.10p spin value) on “Big Bass Splash”, valid for 7 days. Free Spins winnings are real cash, max. £100. UK 18+ T&Cs Apply. Gamble Responsibly. GambleAware.org
  • Midnite new logo
    Midnite Alternative

    Stake £20 Get 100 No Wager Free Spins

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    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Join Bookie
    18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
  • Bet600 logo
    Bet600 Sister site

    Wager and Get a £10 Bonus Every Week

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    Licence UKGC Licence (44731)
    Owner Tyche Tech Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.

Who Owns BetTom?

Considering that BetTom hit the market in mid-2025, punters can certainly be excused for not knowing much about the bookie. It was founded by the former BetGoodwin executive Paul Colley, who started the company Bet Tom Ltd and acquired the licence from the UKGC. Furthermore, he also reached an agreement with EveryMatrix.

This is the casino and sportsbook platform that BetGoodwin also uses, so while Colley is a former employee of the horse racing brand, the links are clear for everyone to see. The fact that the two sites look basically the same as well, with the exception of the colour schemes, suggests there is still some partnership going on.

What Are BetTom Pros and Cons?

Even if BetTom remains a rather new betting site, there are many good things to say about the brand. Our test of the withdrawal time had the money in our bank account in just two minutes (!), while the betting margins are nice and low too. Then it must also be said that the EveryMatrix platform provides a really solid foundation.

To name some cons, however, we did experience issues when depositing with Apple Pay on BetTom. It's probably only a temporary issue, as a result of the site being so new, but it's worth mentioning still. We also think that the design could be improved slightly to really make the most of EveryMatrix's product, but it's not really urgent either.

BetTom Sister Sites

We have taken a closer look at three of BetTom's sister sites below, just to give you some more insight into why they are worth joining.

BetGoodwin logo

BetGoodwin

It goes without saying that anyone who likes BetTom should check out BetGoodwin, seeing as they are practically the same. You could even argue that the latter is slightly better given its experience in the field, which shows with the promotions and more. Having said that, most punters probably already have an account there.

BetGoodwin Home

The withdrawal time is very fast, just like BetTom, and the margins are low here too. The two sites even share the same welcome offers so it's a no-brainer to join them both. As alluded to, however, it's more likely that punters make the move from BetGoodwin to BetTom rather than vice versa.

Ken Howells logo

Ken Howells

Just like BetTom, Ken Howells is a rather new site on the market, having taken the big leap into online betting after many (and we mean many) years of brick-and-mortar operations. A deal was struck with EveryMatrix for the platform, which means it's indeed a sister site of BetTom (which is easy to tell from the design).

Ken Howells Deposit 1.jpg

The withdrawal time was rather fast when we tested it, while a decent number of sports are offered on the site. The bookie could do with a few more payment methods but we imagine this is something that will be added down the line. BetTom has the same problem, so it's not like anyone moving over to Ken Howells will be shocked.

fafabet logo

Fafabet

Fafabet announced its migration to the EveryMatrix platform in October 2025, following years of using the FSB Tech platform. The bookie has thus made the exact same journey as the aforementioned BetGoodwin, which means you can consider Fafabet one of the more established BetTom sister sites

FafaBet HOME

In any case, like BetTom, Fafabet has more of a wider range compared to BetGoodwin, which most of you will know focuses on horse racing. This was also reflected in the promotions before the migration, so it remains to be seen exactly what path the bookie will take with the new platform in place.

Isak Möller
Isak Möller
Last updated: 08/10/2025

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.

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