Below, we have listed BetTom's only sister site - BetGoodwin - as well as some good alternatives for punters to join. We have also added BetTom's welcome offers in case you want to give the new bookie a go.
Considering that BetTom hit the market in mid-2025, punters can certainly be excused for not knowing much about the bookie. It was founded by the former BetGoodwin executive Paul Colley, who started the company Bet Tom Ltd and acquired the licence from the UKGC. Furthermore, he also reached an agreement with EveryMatrix.
This is the casino and sportsbook platform that BetGoodwin also uses, so while Colley is a former employee of the horse racing brand, the links are clear for everyone to see. The fact that the two sites look basically the same as well, with the exception of the colour schemes, suggests there is still some partnership going on.
Even if BetTom remains a rather new betting site, there are many good things to say about the brand. Our test of the withdrawal time had the money in our bank account in just two minutes (!), while the betting margins are nice and low too. Then it must also be said that the EveryMatrix platform provides a really solid foundation.
To name some cons, however, we did experience issues when depositing with Apple Pay on BetTom. It's probably only a temporary issue, as a result of the site being so new, but it's worth mentioning still. We also think that the design could be improved slightly to really make the most of EveryMatrix's product, but it's not really urgent either.
We have taken a closer look at the sister sites and alternatives listed above, just to give you some more insight into why they are worth joining.
It goes without saying that anyone who likes BetTom should check out BetGoodwin, seeing as they are practically the same. You could even argue that the latter is slightly better given its experience in the field, which shows with the promotions and more. Having said that, most punters probably already have an account there.
The withdrawal time is very fast, just like BetTom, and the margins are low here too. The two sites even share the same welcome offers so it's a no-brainer to join them both. As alluded to, however, it's more likely that punters make the move from BetGoodwin to BetTom rather than vice versa.
PricedUp is not a sister site of BetTom, it should be clarified, but we feel it's a good option for those who have an account with the latter. PricedUp is also a relatively new site that relies on a strong foundation, in this case Playbook Gaming, and the focus on horse racing has made it a very popular bookie quickly.
The withdrawal took just 45 minutes in our test, there is a minimum deposit of just £1 and a comprehensive sportsbook is on offer. If you are mostly into casino, however, this probably isn't the best option for you. There are casino games on the site, of course, but the section doesn't have a top-notch quality.
Finally, we have opted for a more established option, albeit without the history of some of the best betting sites. Virgin Bet has a lot to offer, with comprehensive sportsbook and casino sections, while there is a fantastic app for punters to download. Indeed, it's one of our favourite bookies right now.
There are plenty of promotions, withdrawals take just a few minutes and the Kambi sportsbook ensures the product always has a high quality. Similarly to BetTom, the goal is to compete with the best in the future and while Virgin Bet has already come a long way, it remains to be seen if the former can follow in its footsteps.
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.