New Bookie Alert: EveryMatrix-Powered BetTom Launches

BetTom Sister Sites - All Bookies like Bet Tom (2025)

Find and compare the sister sites of BetTom, which is owned by Bet Tom Ltd, and claim the sign-up deals offered.

BetTom sister sites
Written by Isak Möller
Verified by BettingLounge team
Last updated 29/05/2025

List of BetTom Sister Sites & Alternatives

Below, we have listed BetTom's only sister site - BetGoodwin - as well as some good alternatives for punters to join. We have also added BetTom's welcome offers in case you want to give the new bookie a go.

Betting
Casino
  • BetGoodwin logo
    BetGoodwin

    50% Back As Free Bet (Up to £25)

    Read more
    Licence UKGC Licence (2927)
    Owner Goodwin Racing Limited
    Sportsbook FSB Technology
    Join Bookie
    Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. Max free bet £25. Free bets are non-withdrawable and to be credited within 24 hours.
  • PricedUp logo new
    PricedUp

    Bet £40 Get a £20 Free Bet

    Read more
    Licence UKGC Licence (1776)
    Owner SharedBet Limited
    Sportsbook PlayBook Gaming
    Join Bookie
    New UK/IE customers only. Register with promo code bet40get20, deposit £40+, and place a £40+ bet at Evens (2.0)+ within 24 hours to get a £20 free bet upon settlement. Cashed out, void, SP, and Build-a-Bets do not qualify. Free bet expires in 7 days. One per household. Eligibility restrictions apply. Full T&Cs apply.
  • Virgin Bet logo
    Virgin Bet

    Bet £10 Get £20 in Free Bets

    Read more
    Licence UKGC Licence (54310)
    Owner LiveScore Group
    Sportsbook Kambi
    Join Bookie
    New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+
  • BetTom logo
    BetTom

    50% Back As Free Bet Up to £25

    Read more
    Licence UKGC Licence (64959)
    Owner Bet Tom Ltd
    Sportsbook EveryMatrix
    Join Bookie
    Offer valid for new customers aged 18 years and over. Sportsbook only. 50% of first day losses refunded as a free bet. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used within 7 days. Full T&Cs apply.
  • BetGoodwin logo
    BetGoodwin

    50% Back on First Day Losses up to £50 in Bonus Funds

    Read more
    Licence UKGC Licence (2927)
    Owner Goodwin Racing Limited
    Sportsbook FSB Technology
    Join Bookie
    18+, new customers only. 50% back of first day casino losses refunded as bonus funds up to £50. Bonus funds to be credited the next day. Bonus funds maximum winnings capped at £500. First day casino losses equals all casino losses incurred before 23:59. Wagering requirement for bonus funds is 5x. Minimum losses of £10 to qualify for bonus funds.
  • BetTom logo
    BetTom

    50% First Day Casino Losses Refunded as Bonus

    Read more
    Licence UKGC Licence (64959)
    Owner Bet Tom Ltd
    Sportsbook EveryMatrix
    Join Bookie
    New customers, 18+. 50% back of first day casino losses as casino bonus up to £50. Minimum of 5 rounds during the qualifying period. Bonus funds maximum winnings capped at £500. 5x wagering requirement. First day casino losses equal all casino losses incurred before 23:59. Minimum losses of £10 to qualify for bonus funds. Full T&Cs apply.

Who Owns BetTom?

Considering that BetTom hit the market in mid-2025, punters can certainly be excused for not knowing much about the bookie. It was founded by the former BetGoodwin executive Paul Colley, who started the company Bet Tom Ltd and acquired the licence from the UKGC. Furthermore, he also reached an agreement with EveryMatrix.

This is the casino and sportsbook platform that BetGoodwin also uses, so while Colley is a former employee of the horse racing brand, the links are clear for everyone to see. The fact that the two sites look basically the same as well, with the exception of the colour schemes, suggests there is still some partnership going on.

What Are BetTom Pros and Cons?

Even if BetTom remains a rather new betting site, there are many good things to say about the brand. Our test of the withdrawal time had the money in our bank account in just two minutes (!), while the betting margins are nice and low too. Then it must also be said that the EveryMatrix platform provides a really solid foundation.

To name some cons, however, we did experience issues when depositing with Apple Pay on BetTom. It's probably only a temporary issue, as a result of the site being so new, but it's worth mentioning still. We also think that the design could be improved slightly to really make the most of EveryMatrix's product, but it's not really urgent either.

BetTom Sister Sites & Alternatives Reviewed

We have taken a closer look at the sister sites and alternatives listed above, just to give you some more insight into why they are worth joining.

BetGoodwin logo

BetGoodwin

It goes without saying that anyone who likes BetTom should check out BetGoodwin, seeing as they are practically the same. You could even argue that the latter is slightly better given its experience in the field, which shows with the promotions and more. Having said that, most punters probably already have an account there.

BetGoodwin Home

The withdrawal time is very fast, just like BetTom, and the margins are low here too. The two sites even share the same welcome offers so it's a no-brainer to join them both. As alluded to, however, it's more likely that punters make the move from BetGoodwin to BetTom rather than vice versa.

PricedUp logo new

PricedUp

PricedUp is not a sister site of BetTom, it should be clarified, but we feel it's a good option for those who have an account with the latter. PricedUp is also a relatively new site that relies on a strong foundation, in this case Playbook Gaming, and the focus on horse racing has made it a very popular bookie quickly.

null

The withdrawal took just 45 minutes in our test, there is a minimum deposit of just £1 and a comprehensive sportsbook is on offer. If you are mostly into casino, however, this probably isn't the best option for you. There are casino games on the site, of course, but the section doesn't have a top-notch quality.

Virgin Bet logo

Virgin Bet

Finally, we have opted for a more established option, albeit without the history of some of the best betting sites. Virgin Bet has a lot to offer, with comprehensive sportsbook and casino sections, while there is a fantastic app for punters to download. Indeed, it's one of our favourite bookies right now.

Virgin Bet HOME

There are plenty of promotions, withdrawals take just a few minutes and the Kambi sportsbook ensures the product always has a high quality. Similarly to BetTom, the goal is to compete with the best in the future and while Virgin Bet has already come a long way, it remains to be seen if the former can follow in its footsteps.

Isak Möller
Isak Möller
Last updated: 29/05/2025

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.

Report Issue