BetTom Sister Sites: Best Alternatives & Offers (2025)
List of BetTom Sister Sites & Alternatives
BetTom, which is owned by Bet Tom Ltd, uses the EveryMatrix platform for its sportsbook and casino. As a result, there are some sister sites to join including BetGoodwin, Fafabet, Bet600 and Ken Howells. We have also listed a few decent alternatives.
-
New customers only. Promo code WELCOME10. Place a qualifying bet of at least £10, at minimum odds of 6/4, within 7 days of registering. Bets placed on horse & greyhound racing do not qualify. Upon settlement, you will be credited a £10 accumulator free bet: minimum of 4 legs at minimum odds of 2/5 (1.4) per leg. 7-day expiry. Full T&Cs apply. -
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad -
New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. Gamble Responsibly. T&CS Apply. -
New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+. -
18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org -
-
New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply. -
New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply. -
- New customers only. Promo code WELCOME200FS. To qualify, wager £20 on any slot game, crash games are excluded. Upon qualification, you will receive 200 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. 24-hour expiry. Full T&Cs apply.
-
New Customers Only. Stake £10+ across any QuinnCasino games, within 7 days of registration. Get 50 Free Spins (£0.10p spin value) on “Big Bass Splash”, valid for 7 days. Free Spins winnings are real cash, max. £100. UK 18+ T&Cs Apply. Gamble Responsibly. GambleAware.org - 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.
Who Owns BetTom?
Considering that BetTom hit the market in mid-2025, punters can certainly be excused for not knowing much about the bookie. It was founded by the former BetGoodwin executive Paul Colley, who started the company Bet Tom Ltd and acquired the licence from the UKGC. Furthermore, he also reached an agreement with EveryMatrix.
This is the casino and sportsbook platform that BetGoodwin also uses, so while Colley is a former employee of the horse racing brand, the links are clear for everyone to see. The fact that the two sites look basically the same as well, with the exception of the colour schemes, suggests there is still some partnership going on.
What Are BetTom Pros and Cons?
Even if BetTom remains a rather new betting site, there are many good things to say about the brand. Our test of the withdrawal time had the money in our bank account in just two minutes (!), while the betting margins are nice and low too. Then it must also be said that the EveryMatrix platform provides a really solid foundation.
To name some cons, however, we did experience issues when depositing with Apple Pay on BetTom. It's probably only a temporary issue, as a result of the site being so new, but it's worth mentioning still. We also think that the design could be improved slightly to really make the most of EveryMatrix's product, but it's not really urgent either.
BetTom Sister Sites
We have taken a closer look at three of BetTom's sister sites below, just to give you some more insight into why they are worth joining.
BetGoodwin
It goes without saying that anyone who likes BetTom should check out BetGoodwin, seeing as they are practically the same. You could even argue that the latter is slightly better given its experience in the field, which shows with the promotions and more. Having said that, most punters probably already have an account there.
The withdrawal time is very fast, just like BetTom, and the margins are low here too. The two sites even share the same welcome offers so it's a no-brainer to join them both. As alluded to, however, it's more likely that punters make the move from BetGoodwin to BetTom rather than vice versa.
Ken Howells
Just like BetTom, Ken Howells is a rather new site on the market, having taken the big leap into online betting after many (and we mean many) years of brick-and-mortar operations. A deal was struck with EveryMatrix for the platform, which means it's indeed a sister site of BetTom (which is easy to tell from the design).
The withdrawal time was rather fast when we tested it, while a decent number of sports are offered on the site. The bookie could do with a few more payment methods but we imagine this is something that will be added down the line. BetTom has the same problem, so it's not like anyone moving over to Ken Howells will be shocked.
Fafabet
Fafabet announced its migration to the EveryMatrix platform in October 2025, following years of using the FSB Tech platform. The bookie has thus made the exact same journey as the aforementioned BetGoodwin, which means you can consider Fafabet one of the more established BetTom sister sites
In any case, like BetTom, Fafabet has more of a wider range compared to BetGoodwin, which most of you will know focuses on horse racing. This was also reflected in the promotions before the migration, so it remains to be seen exactly what path the bookie will take with the new platform in place.
More BetTom Guides
Popular Sister Sites Guides
All Sister Sites Guides
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.