📢 New Bookie Alert: Review of Ken Howells

BetTom Sister Sites: Best Alternatives & Offers (2026)

Licence UKGC Licence (64959)
Owner Bet Tom Ltd
Sportsbook EveryMatrix
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50% Back As Free Bet Up to £25

50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.

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50% First Day Casino Losses Refunded as Bonus

Get 50% back on first day casino losses as a free bonus funds up to £50. To be credited within 24 hours. Max Casino Bonus per customer £/€50. 5x wagering requirement applies to Casino Bonus. Customers who qualify for the welcome offer free bet will also receive 10x free spins on Big Bass Splash. Each free spin is worth £0.10. Full T&Cs apply.

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Written by Isak Möller
Verified by BettingLounge team
Last updated 23/02/2026

List of BetTom Sister Sites & Alternatives

BetTom, which is owned by Bet Tom Ltd, uses the EveryMatrix platform for its sportsbook and casino. As a result, there are some sister sites to join including 36Vegas, BetGoodwin, Fafabet, Bet600 and Ken Howells. We have also listed a few decent alternatives.

Betting
Casino
  • BetGoodwin logo
    BetGoodwin Sister Site
    Bet £10 Get £15 in Free Bets
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    Licence UKGC Licence (2927)
    Owner Goodwin Racing Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Join Bookie
    New customers only. Promo code WELCOME15. Place a qualifying bet of £10 or more at minimum odds of EVS (2.0) within 7 days of registering. First qualifying bet only; void or cashed out bets do not count. Upon settlement, receive £15 in Free Bets, paid as 3 × £5 free bets (1 × Acca: min 4 legs at 2/5 (1.4) per leg; 1 × Sports: min EVS (2.0); 1 × Sub Cover: min 1/1 (2.0) on selected markets). 7-day expiry. Free bet stake not returned. Sportsbook only. Full T&Cs apply. 18+ | BeGambleAware.org
  • Ken Howells logo
    Ken Howells Sister Site
    50% Back on Losses Up to £25
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    Licence UKGC Licence (422)
    Owner Targetlocal Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Join Bookie
    18+ New customers only. Use code CASHBACK in ‘My Bonuses’. Bet a minimum of 3 x £10 on separate sports events at 2.0 (Evens) or bigger on your first day (min £10 total losses). Get 50% of first day net losses back as a Free Bet up to £25. Free Bet credited within 24 hours, expires in 7 days, stake not returned, max winnings £250. Sports bets only. One per customer. T&Cs apply. GambleAware.org | Please gamble responsibly
  • 36vegas white logo
    36Vegas Sister Site
    Bet £20 Get £30 In Free Bets
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    Licence UKGC Licence (66806)
    Owner 36Gaming Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Join Bookie
    18+ only. Deposit and wager £20 on a qualifying bet (cash, min 2/1 odds) settled. Free bet is provided as 3x£10 free bet token to be used on any sports with odds between 2/1 and 20/1.s. New Customers Only, Valid for 1 use per customer. Offer will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. Full T&Cs apply.
  • PricedUp new logo
    PricedUp Alternative
    Bet £40 Get £20 in Free Bets
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    Licence UKGC Licence (1776)
    Owner Off Course Bookmakers Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
  • QuinnBet sports logo
    QuinnBet Alternative
    50% Back Up to £25 As a Free Bet
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    Licence UK Gambling Commission (61011)
    Owner Quinnbet Limited
    Sportsbook Pragmatic Solutions
    Platform Pragmatic Solutions
    Join Bookie
    New UK Customers Only. Bet £10+ on any sportsbook markets at odds of evens (2.00) or greater. No cash out. Get 50% back of your first day’s losses (until 23:59) as a Free Bet up to £25, valid for 7 days. Min. 3 bets required, with 2 bets being at least 50% of your largest stake. Place at least 1 bet of £10+ at odds 2.00+ to receive a £5 Free Bet even if your account is up or losses are under £5. Gamble Responsibly. T&CS Apply.
  • Midnite new logo
    Midnite Alternative
    Bet £10 Get £30 in Free Bets
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    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Platform Independent
    Join Bookie
    18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
  • Bet £20 Get £5 in Free Bets
    Fitzdares Alternative
    Bet £20 Get £5 in Free Bets
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    Licence UKGC Licence (400)
    Owner Fitzdares Limited
    Sportsbook Amelco
    Platform Independent
    Bet £20 on Virtuals and receive a £5 free bet to use on Virtuals. Free Bet credited upon settlement and valid for 72 hours. Max 1 free bet per day/person. Only for eligible customers. T&Cs apply. BeGambleAware.org.
  • fafabet logo
    Fafabet Sister Site
    Up to £50 Free Bet + £20 Casino Bonus
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    Licence UKGC Licence (57385)
    Owner Taichi Tech Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply.
  • Bet600 logo
    Bet600 Sister Site
    Bet and Get a £10 Free Bet Every Week
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    Licence UKGC Licence (44731)
    Owner Tyche Tech Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply.
  • BetGoodwin logo
    BetGoodwin Sister Site
    Wager £10 Get 100 Free Spins
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    Licence UKGC Licence (2927)
    Owner Goodwin Racing Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Join Bookie
    New customers only. Promo code WELCOME100FS. To qualify, turn over €/£10 from your cash balance on Big Bass Splash. Upon qualification, you will receive 100 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. Bonus winnings subject to 5x wagering on slots before withdrawal. 24-hour expiry. Full T&Cs apply. 18+ | BeGambleAware.org
  • 36vegas white logo
    36Vegas Sister Site
    Wager £20 Get £36 in Bonuses
    See More
    Licence UKGC Licence (66806)
    Owner 36Gaming Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    Join Bookie
    Deposit and wager £20 on Casino Slots and Get £36 Casino Bonus. Bonus Funds Require 10 x Wagering before withdrawal, No max win limits. New Customers Only, Valid for 1 use per customer. Bonus will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. T&Cs apply.
  • QuinnCasino logo
    QuinnCasino Alternative
    Stake £10 Get 50 Free Spins
    See More
    Licence UK Gambling Commission (61011)
    Owner Quinnbet Limited
    Sportsbook Pragmatic Solutions
    Platform Pragmatic Solutions
    Join Bookie
    18+ New UK Customers Only. Stake £10+ across any QuinnCasino games, within 7 days of registration. Get 50 Free Spins (£0.10p spin value) on “Baa, Baa, Baa”, valid for 7 days. Free Spins winnings are real cash, max. £100. T&Cs Apply. Gamble Responsibly. Gambleaware.org
  • Midnite new logo
    Midnite Alternative
    Stake £20 Get 100 No Wager Free Spins
    See More
    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Platform Independent
    Join Bookie
    18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
  • Bet600 logo
    Bet600 Sister Site
    Wager and Get a £10 Bonus Every Week
    See More
    Licence UKGC Licence (44731)
    Owner Tyche Tech Limited
    Sportsbook EveryMatrix
    Platform EveryMatrix
    New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.

Timeline of BetTom Sister Sites

Who Owns BetTom?

Considering that BetTom hit the market in mid-2025, punters can certainly be excused for not knowing much about the bookie. It was founded by the former BetGoodwin executive Paul Colley, who started the company Bet Tom Ltd and acquired the licence from the UKGC. Furthermore, he also reached an agreement with EveryMatrix.

This is the casino and sportsbook platform that BetGoodwin also uses, so while Colley is a former employee of the horse racing brand, the links are clear for everyone to see. The fact that the two sites look basically the same as well, with the exception of the colour schemes, suggests there is still some partnership going on.

What Are BetTom Pros and Cons?

Even if BetTom remains a rather new betting site, there are many good things to say about the brand. Our test of the withdrawal time had the money in our bank account in just two minutes (!), while the betting margins are nice and low too. Then it must also be said that the EveryMatrix platform provides a really solid foundation.

To name some cons, however, we did experience issues when depositing with Apple Pay on BetTom. It's probably only a temporary issue, as a result of the site being so new, but it's worth mentioning still. We also think that the design could be improved slightly to really make the most of EveryMatrix's product, but it's not really urgent either.

BetTom Sister Sites Reviewed

We have taken a closer look at three of BetTom's sister sites below, just to give you some more insight into why they are worth joining.

BetGoodwin logo

BetGoodwin

It goes without saying that anyone who likes BetTom should check out BetGoodwin, seeing as they are practically the same. You could even argue that the latter is slightly better given its experience in the field, which shows with the promotions and more. Having said that, most punters probably already have an account there.

BetGoodwin Home

The withdrawal time is very fast, just like BetTom, and the margins are low here too. The two sites even share the same welcome offers so it's a no-brainer to join them both. As alluded to, however, it's more likely that punters make the move from BetGoodwin to BetTom rather than vice versa.

Join Sister Site
Ken Howells logo

Ken Howells

Just like BetTom, Ken Howells is a rather new site on the market, having taken the big leap into online betting after many (and we mean many) years of brick-and-mortar operations. A deal was struck with EveryMatrix for the platform, which means it's indeed a sister site of BetTom (which is easy to tell from the design).

Ken Howells Deposit 1.jpg

The withdrawal time was rather fast when we tested it, while a decent number of sports are offered on the site. The bookie could do with a few more payment methods but we imagine this is something that will be added down the line. BetTom has the same problem, so it's not like anyone moving over to Ken Howells will be shocked.

Join Sister Site
fafabet logo

Fafabet

Fafabet announced its migration to the EveryMatrix platform in October 2025, following years of using the FSB Tech platform. The bookie has thus made the exact same journey as the aforementioned BetGoodwin, which means you can consider Fafabet one of the more established BetTom sister sites

FafaBet HOME

In any case, like BetTom, Fafabet has more of a wider range compared to BetGoodwin, which most of you will know focuses on horse racing. This was also reflected in the promotions before the migration, so it remains to be seen exactly what path the bookie will take with the new platform in place.

Isak Möller
Isak Möller
Last updated: 23/02/2026

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.

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