Below, since Betfred doesn't have any proper sister sites, we have listed a few alternatives that we think are similar to the popular bookie. All of these have good welcome offers for both sports and casino too.
Betfred is owned by Petfre Limited, and since that is the sole focus of the company, it's also an independent betting site. We have said it many times before and we will say it again: not having any sister sites can actually be a benefit. Rather than the efforts being spread across several sites, everything is put into one.
The reputation of Betfred perhaps proves this, as most people in the UK - gambler or not - will have heard of the bookie before. It has sponsored several high-profile sports teams and tournaments over the years, but sections for casino, bingo, vegas, poker, and lotto have also been added to diversify the product.
We even named it the best lotto betting site a while back, which shows that Betfred is a lot more than the sports-focused bookie it used to be.

In my opinion, Betfred offers a sense of security that few bookmakers - apart from the very best - can offer to UK punters. Its long history in the game speaks for itself and although I have never been a huge fan of the bookie's online design, you cannot fault the features of the sportsbook. In the end, that is all that matters.
Many markets are offered for each event, live streaming is offered for some of these and the withdrawal times are fast too. The welcome offer has also been very generous historically, and this is combined with a brilliant user experience on the site and in the app. You don't need much more than that, even if the bet builder could be a bit better...
While there are no Betfred sister sites, i.e. bookies owned/operated by the same company, there are several good alternatives in the UK. One could even argue that some of the options listed below are better than the blue-themed bookmaker.
Many consider bet365 to be the best betting site around and as such, it's a great option if you want to try something else than Betfred. Just like the latter, bet365 has no sister sites and this has resulted in a clear focus on the core product. As we covered in our review, the sportsbook is nearly impossible for any competitor to match.
The market depth is fantastic, with a great bet builder tool to make the most of this, and live streaming is offered for most sports events. Promotions such as the Early Payout are very popular among bet365 customers and the welcome offer is not bad either, but that is hardly why punters decide to stay with the bookie.
In short, bet365 is certainly a better betting site than Betfred overall, though we do recommend having an account on both in case there are differences in the football odds.
We could have continued along the bet365 route, naming sites like William Hill and Coral, but that wouldn't have been so interesting. Instead, we have gone for another (albeit established) bookie: Tote. The reputation of the brand is sublime thanks to the on-course days, but the online version is what we will focus on here.
In addition to the tote betting options, which can also be found on Betfred, Tote now offers fixed-odds bets as well. This is thanks to a partnership with the sportsbook provider Amelco, which helps bring Tote into the 21st century. Subsequently, the bookie is now fully-fledged in a way.
The design is very nice and the market depth is good too, especially when you look at the racing section. There are even some promotions to make use of, though Tote could also improve on this front. Indeed, there is still some way before it can actually compete with Betfred and others, but the foundation is promising.
BoyleSports is a bookie that reminds us of Betfred a little bit. While the site is still fairly new in the UK, it has been around in Ireland for quite some time and thus knows what it's doing, having stood the test of time. Online, the site was recently revamped, going from a lighter blue to a purple-esque colour, just like Betfred did.
The sportsbook depth, in terms of markets, is pretty much neck-on-neck between the two sides and we would even say that BoyleSports trumps Betfred with promotions. This will be very important to some punters, though Betfred probably wins the battle in terms of overall market depth.
In short, Betfred has a lot of similarities with BoyleSports and that's why it's worth checking out the latter. We almost forgot to mention that the Ireland-based bookie is independent as well, with the owner focusing solely on the site.

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.