Betfred Sister Sites: Best Alternatives & Offers (2025)

Licence UKGC Licence (39544)
Owner Petfre Limited
Sportsbook Independent
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Bet £10 Get £50 in Free Bets

New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.

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Stake £10 Get 200 Wager Free Spins

New customers only. 1+ deposit with Debit Card. Opt in and stake £10+ on Casino slots within 30 days of reg. Max 200 Free Spins. Credited within 48 hours. 7-day expiry. Game restrictions apply. Email/SMS validation may apply. T&Cs Apply. 

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Bet £10 Get £10 + 100 Free Spins

New customers only. Register with promo code BINGO100. Minimum deposit and stake £10 on Bingo Tickets within 14 days to qualify. £10 Bingo Bonus must be wagered through once. 14-day expiry. Bonus Balance is used prior to Cash Balance. 100 Free Spins on selected Slots credited within 48 hours of qualification. Free Spins expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.

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Play £5 Get £20 in Free Play

New customers only. Register using promo code LOTTO20. Deposit and stake £5 on Lotto or Numbers draws within 7 days of registration for £20 in Free Bets. First bet must be placed on Lotto or Numbers draws. Free Bets Credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Full T&Cs apply.

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Written by Isak Möller
Verified by BettingLounge team
Last updated 27/11/2025

List of Betfred Alternatives

Below, since Betfred doesn't have any proper sister sites, we have listed a few alternatives that we think are similar to the popular bookie. All of these have good welcome offers for both sports and casino too.

Betting
Casino
  • Tote logo
    Tote Recommended

    Bet £10 Get £30 in Free Bets + 50 Free Spins

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    Licence UKGC Licence (54779)
    Owner TDCO Limited
    Sportsbook Amelco
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    New customers online only. Eligibility restrictions apply. Only valid with code B10G40 on registration. £10 min qualifying bet at 1/1 (2.0) odds or greater across sports or racing (if EW then min £10 Win + £10 Place). Receive £20 Tote Credit, £10 Free Sports Bet and 50 Free Spins on a selected game within 48 hours of qualifying bet settlement. 7-day expiry on free bets & Tote Credit. Your first bet will be your qualifying bet. One per customer. UK & ROI customers only. 18+. Full T&Cs apply Gambleaware.org. Full T&Cs apply.
  • Bet365 logo
    Bet365 Alternative

    Bet £10 Get £30 in Free Bets

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    Licence UKGC Licence (55148)
    Owner Hillside Sports & Gaming
    Sportsbook Independent
    Claim Offer
    #Ad. New Customers only. Sign up and make a qualifying deposit of £5 or more to qualify for 300% of that amount in Bet Credits up to £30*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required.
  • William Hill Logo
    William Hill Alternative

    Bet £10 Get £40 in Free Bets

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    Licence UKGC Licence (39225)
    Owner Evoke plc
    Sportsbook William Hill
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    18+. Play Safe. Online only. New UK customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. Full T&Cs apply. www.gambleaware.org #ad
  • PricedUp logo new
    PricedUp Recommended

    Bet £40 Get £20 in Free Bets

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    Licence UKGC Licence (1776)
    Owner SharedBet Limited
    Sportsbook PlayBook Gaming
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    18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
  • BoyleSports new logo
    BoyleSports Alternative

    Bet £10 Get £20 in Free Bets

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    Licence UKGC Licence (39469)
    Owner BoyleSports
    Sportsbook Independent
    Claim Offer
    18+. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only.
  • coral logo
    Coral Alternative

    Bet £5 Get £20 in Free Bets

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    Licence UKGC Licence (54743)
    Owner Entain
    Sportsbook LC International
    Claim Offer
    18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply.
  • Midnite new logo
    Midnite Alternative

    Bet £10 Get £30 in Free Bets

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    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Claim Offer
    18+ New customers only. Place a £10+ bet at min odds 1/1 (2.0) within 14 days of sign-up. Get £30 in Free Bets, valid for 7 days on selected bets only. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
  • Bet £10 Get £40 in Bonuses  
    Unibet Alternative

    Bet £10 Get £40 in Bonuses  

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    Licence UKGC Licence (45322)
    Owner Kindred Group
    Sportsbook KSP
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    Sig Terms: 18+. GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply.
  • Bet £20 Get £40 in Freebets
    Unibet Alternative

    Bet £20 Get £40 in Freebets

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    Licence UKGC Licence (45322)
    Owner Kindred Group
    Sportsbook KSP
    Claim Offer
    18+. GambleAware.org. New GB customers only. Min £20 debit card deposit. Place a £20+ bet on Horse Racing at min odds 2/5 (1.4) each leg. Receive 2 x £10 free bets within 24 hours of bet settlement, and further 2 x £10 free bets 7 days later. Valid for Horse Racing only. T&C’s apply.
  • Bet365 logo
    Bet365 Alternative

    Stake £10 Get Up to 500 Free Spins

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    Licence UKGC Licence (55148)
    Owner Hillside Sports & Gaming
    Sportsbook Independent
    Claim Offer
    #Ad. Registration required. Min. £10 in lifetime deposits required. Offer must be claimed within 30 days of registering a bet365 account. Select prizes of 5, 10, 20 or 50 Free Spins; 10 selections available within 20 days, 24 hours between each selection. Max. prize, game restrictions, time limits and T&Cs apply.
  • William Hill Logo
    William Hill Alternative

    Bet £10 Get 200 No Wager Free Spins

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    Licence UKGC Licence (39225)
    Owner Evoke plc
    Sportsbook William Hill
    Claim Offer
    18+. Play Safe. New UK online customers only using promo code BBS200. Opt in required. Deposit & wager min £10 to claim 200 free spins at 10p per spin to be use on Big Bass Splash. 1x per customer. Free spins expires 72 hours from issue. Max £30 redeemable on free spin winnings. Payment methods restricted. Full T&Cs apply. www.begambleaware.org #Ad
  • BoyleCasino logo
    BoyleCasino Alternative

    Get Up to 100 No Wagering Free Spins

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    Licence UKGC Licence (39469)
    Owner BoyleSports
    Sportsbook Independent
    Claim Offer
    18+. Opt in. Games, game weighting, account & payment restrictions apply. 100 Free Spins: Only players that haven't received Games Welcome offer prior. Free spins (FS) released next day once staking req. met (before 23:59 GMT on same day). FS values range £/€0.10 to £/€0.20. 72hrs to play. T&Cs Apply.
  • coral logo
    Coral Alternative

    Play £10 Get £50 Casino Bonus

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    Licence UKGC Licence (54743)
    Owner Entain
    Sportsbook LC International
    Claim Offer
    18+. New customers only. Min spend £10 on qualifying games. Certain deposit types excluded. £50 Bonus on selected games subject to 40x wager req. Must accept within 14 days, valid for 30 days. Player restrictions and T&Cs apply.
  • Midnite new logo
    Midnite Alternative

    Stake £20 Get 100 No Wager Free Spins

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    Licence UKGC Licence (42647)
    Owner Dribble Media Limited
    Sportsbook Independent
    Claim Offer
    18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
  • Play £10 Get 250 Free Spins
    Unibet Alternative

    Play £10 Get 250 Free Spins

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    Licence UKGC Licence (45322)
    Owner Kindred Group
    Sportsbook KSP
    Claim Offer
    18+ | GambleAware.org. New GB customers only. Deposit and stake £10 (debit cards only) on Casino Slots and claim up to 250 spins over 5 days. Max 50 spins each day. New customers must opt in on registration and use within 7 days. Free daily spins expire after 24h. Free Spins: £0.10 each, selected games only. Geographical restrictions and T&C’s apply.

Who Owns Betfred?

Betfred is owned by Petfre Limited, and since that is the sole focus of the company, it's also an independent betting site. We have said it many times before and we will say it again: not having any sister sites can actually be a benefit. Rather than the efforts being spread across several sites, everything is put into one.

The reputation of Betfred perhaps proves this, as most people in the UK - gambler or not - will have heard of the bookie before. It has sponsored several high-profile sports teams and tournaments over the years, but sections for casino, bingo, vegas, poker, and lotto have also been added to diversify the product.

We even named it the best lotto betting site a while back, which shows that Betfred is a lot more than the sports-focused bookie it used to be.

What Makes Betfred So Good?

In my opinion, Betfred offers a sense of security that few bookmakers - apart from the very best - can offer to UK punters. Its long history in the game speaks for itself and although I have never been a huge fan of the bookie's online design, you cannot fault the features of the sportsbook. In the end, that is all that matters.

Many markets are offered for each event, live streaming is offered for some of these and the withdrawal times are fast too. The welcome offer has also been very generous historically, and this is combined with a brilliant user experience on the site and in the app. You don't need much more than that, even if the bet builder could be a bit better...

Betfred Alternatives Reviewed

While there are no Betfred sister sites, i.e. bookies owned/operated by the same company, there are several good alternatives in the UK. One could even argue that some of the options listed below are better than the blue-themed bookmaker.

Bet365 logo

Bet365

Many consider bet365 to be the best betting site around and as such, it's a great option if you want to try something else than Betfred. Just like the latter, bet365 has no sister sites and this has resulted in a clear focus on the core product. As we covered in our review, the sportsbook is nearly impossible for any competitor to match.

Bet365 Goals Giveaway 1

The market depth is fantastic, with a great bet builder tool to make the most of this, and live streaming is offered for most sports events. Promotions such as the Early Payout are very popular among bet365 customers and the welcome offer is not bad either, but that is hardly why punters decide to stay with the bookie.

In short, bet365 is certainly a better betting site than Betfred overall, though we do recommend having an account on both in case there are differences in the football odds.

Tote logo

Tote

We could have continued along the bet365 route, naming sites like William Hill and Coral, but that wouldn't have been so interesting. Instead, we have gone for another (albeit established) bookie: Tote. The reputation of the brand is sublime thanks to the on-course days, but the online version is what we will focus on here.

Tote Sportsbook

In addition to the tote betting options, which can also be found on Betfred, Tote now offers fixed-odds bets as well. This is thanks to a partnership with the sportsbook provider Amelco, which helps bring Tote into the 21st century. Subsequently, the bookie is now fully-fledged in a way.

The design is very nice and the market depth is good too, especially when you look at the racing section. There are even some promotions to make use of, though Tote could also improve on this front. Indeed, there is still some way before it can actually compete with Betfred and others, but the foundation is promising.

BoyleSports new logo

BoyleSports

BoyleSports is a bookie that reminds us of Betfred a little bit. While the site is still fairly new in the UK, it has been around in Ireland for quite some time and thus knows what it's doing, having stood the test of time. Online, the site was recently revamped, going from a lighter blue to a purple-esque colour, just like Betfred did.

BoyleSports Home New

The sportsbook depth, in terms of markets, is pretty much neck-on-neck between the two sides and we would even say that BoyleSports trumps Betfred with promotions. This will be very important to some punters, though Betfred probably wins the battle in terms of overall market depth.

In short, Betfred has a lot of similarities with BoyleSports and that's why it's worth checking out the latter. We almost forgot to mention that the Ireland-based bookie is independent as well, with the owner focusing solely on the site.

Isak Möller
Isak Möller
Last updated: 27/11/2025

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.

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