Best Odds Guaranteed Explained (BOG)
The Best Odds Guaranteed (BOG) promotion is essential for any punters that regularly bet on horse racing or greyhounds. But, what does BOG mean?
The best odds guaranteed racing offer gives punters the chance to take the early price, but if the starting price (SP) is higher, you will get paid out at the higher odds.
This allows punters to get on early prices without worrying they might not get the best price available. But, the BOG offer is only available on select races and markets (usually on Win and Each Way markets only), and it does differ from bookie to bookie.
Which Bookies Offer BOG?
There is only a handful of horse racing betting sites that offer the Best Odds Guaranteed promotion, with some covering only horse racing, or both horse racing and greyhound betting.
Most bookies only offer BOG for the UK and Irish horse racing and greyhound races, but bet365 covers all races apart from Australasian Racing.
Covers horse racing and greyhounds:
- bet365
- William Hill
- Betfair
Covers horse racing events only:
Top Three BOG Promotions
Below are the top three best odds guaranteed promotions. All three sites cover both horse racing and greyhounds, while the other bookies only cover horse racing. bet365 has the best offer available, covering all horse racing and greyhounds apart from Australasian Racing, whereas other bookies only cover the UK and Irish races.
bet365 – Best Odds Guaranteed (Horse Racing & Greyhounds)
bet365 offer Best Odds Guaranteed on horse racing and greyhounds every day! For example, if you take an Early Price of 2/1 and your selection wins at 7/1, you get paid at 7/1!
When you place your bet with bet365, take the price on your selection – and if the SP is bigger they will pay you out at the bigger odds! Offer applies to bets placed on Win and Each-Way Fixed Odds markets and Enhanced Place Terms markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore, and Hong Kong is excluded.
T&Cs apply. Only available to new and eligible customers.
Get up to £100 in Bet Credits!
*New customers only. Min deposit requirement. Free Bets are paid as Bet Credits and are available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.
William Hill – Best Odds Guaranteed (Horse Racing & Greyhounds)
William Hill offers the best odds guaranteed for UK and Irish horse racing and Greyhounds throughout the year. Simply take the price, and if the starting price (SP) is higher, you will get paid out at the bigger odds.
The BOG offer is only available from 10:00 on the day of the race until the off and applies to the “Win” market only for all UK and Irish Horse Racing and Greyhounds. T&C’s Apply 18+
Bet £10 get £30 in free bets!
18+. Play Safe. New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. See full terms below. #ad
Betfair – Best Odds Guaranteed (Horse Racing & Greyhounds)
Betfair is another bookie that offers the best odds guaranteed for both horse racing and greyhounds, but it is limited to UK and Irish races only. The best odds guaranteed offer on Betfair applies to any price taken on singles and multiples after 8am on the day of the race, for race winner markets only (win and each way). T&C’s Apply 18+
Get up to £100 in free bets
New customer offer. Place a min £10 bet on the Sportsbook on odds of min 1/2 (1.5), get £30 in Free Bets. Rewards valid for 30 days. SMS verification required. Only deposits via cards or Apple Pay will qualify. T&Cs apply. Please Gamble Responsibly.
Steven is the product manager on BettingLounge and is an experienced iGaming writer who has been working in the industry since 2018.
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