Best Odds Guaranteed (BOG) Explained

by Horse Racing
Updated: 25/08/2021 09:06

Best Odds Guaranteed Explained (BOG)

The Best Odds Guaranteed (BOG) promotion is essential for any punters that regularly bet on horse racing or greyhounds. But, what does BOG mean?

The best odds guaranteed racing offer gives punters the chance to take the early price, but if the starting price (SP) is higher, you will get paid out at the higher odds.

This allows punters to get on early prices without worrying they might not get the best price available. But, the BOG offer is only available on select races and markets (usually on Win and Each Way markets only), and it does differ from bookie to bookie.

Which Bookies Offer BOG?

There is only a handful of horse racing betting sites that offer the Best Odds Guaranteed promotion, with some covering only horse racing, or both horse racing and greyhound betting.

Most bookies only offer BOG for the UK and Irish horse racing and greyhound races, but bet365 covers all races apart from Australasian Racing.

Covers horse racing and greyhounds:

  • bet365
  • William Hill
  • Betfair

Covers horse racing events only:

Top Three BOG Promotions

Below are the top three best odds guaranteed promotions. All three sites cover both horse racing and greyhounds, while the other bookies only cover horse racing. bet365 has the best offer available, covering all horse racing and greyhounds apart from Australasian Racing, whereas other bookies only cover the UK and Irish races.

bet365 – Best Odds Guaranteed (Horse Racing & Greyhounds)

bet365 offer Best Odds Guaranteed on horse racing and greyhounds every day! For example, if you take an Early Price of 2/1 and your selection wins at 7/1, you get paid at 7/1!

When you place your bet with bet365, take the price on your selection – and if the SP is bigger they will pay you out at the bigger odds! Offer applies to bets placed on Win and Each-Way Fixed Odds markets and Enhanced Place Terms markets only. All racing in Australia, New Zealand, Japan, South Korea, Singapore, and Hong Kong is excluded.

T&Cs apply. Only available to new and eligible customers.

bet365 best odds guaranteed

Get up to £100 in Bet Credits!

bet365 welcome offer

Get Up To £100 In Bet Credits

Claim bonusT&C Apply

Min deposit £5. Bet Credits available for use upon settlement of bets to value of qualifying deposit. Min odds, bet and payment method exclusions apply. Returns exclude Bet Credits stake. Time limits and T&Cs apply.

William Hill – Best Odds Guaranteed (Horse Racing & Greyhounds)

William Hill offers the best odds guaranteed for UK and Irish horse racing and Greyhounds throughout the year. Simply take the price, and if the starting price (SP) is higher, you will get paid out at the bigger odds.

The BOG offer is only available from 10:00 on the day of the race until the off and applies to the “Win” market only for all UK and Irish Horse Racing and Greyhounds. T&C’s Apply 18+

william hill best odds guaranteed

Bet £10 get £30 in free bets!

William Hill welcome offer

Bet £10, Get £30 in free bets

Claim bonusT&C Apply

New customers using Promo Code P30 only, min £10 stake, min odds 1/2, free bets paid as 2 x £15 (30 days expiry), free bet/payment method/player/country restrictions apply.

Betfair – Best Odds Guaranteed (Horse Racing & Greyhounds)

Betfair is another bookie that offers the best odds guaranteed for both horse racing and greyhounds, but it is limited to UK and Irish races only. The best odds guaranteed offer on Betfair applies to any price taken on singles and multiples after 8am on the day of the race, for race winner markets only (win and each way). T&C’s Apply 18+


Betfair best odds guaranteed

Get up to £100 in free bets

Betfair welcome offer

Money Back as Cash up to £50

Claim bonusT&C Apply

Place 5 x £10 Sportsbook bets on Football and get money back as cash if any lose. Maximum refund per qualifying bet is £10, x5 refunds available. Payment restrictions apply. T&Cs apply.

Steven is the product manager on BettingLounge and enjoys enhancing sporting events through betting for long-term, sustainable profit.


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