William Hill Sister Sites - All Bookies like William Hill (2024)
Find and compare the sister sites of William Hill, which is owned by Evoke plc, and claim the sign-up deals offered.
List of William Hill Sister Sites (2024)
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Who Owns William Hill?
William Hill is owned by Evoke plc, which used to go by the name of 888 Holdings Limited, but that has not always been the case. It has had many owners since it was founded in 1934 and the sister sites element is thus rather new for the bookie which, by the way, certainly is up there as one of the best in the UK.
Evoke's takeover was completed in 2022 and this brought William Hill under the 888 umbrella, with sister sites thus including the likes of 888sport and Mr Green. However, which we will expand on below, we do not recommend joining either of these sites. Compared to other sister sites formula such as Coral, the sites are just not that similar.
Our Thoughts on William Hill's Sister Sites
As alluded to above, I personally - as well as the team here at BettingLounge - don't recommend joining any of the William Hill sister sites. Because these sites only ended up under the same umbrella in 2022, the products are quite different and you cannot expect William Hill's high standard on the sister sites.
For example, 888sport looks completely different and it's a design that leaves a lot to be desired, while the sportsbook features are clearly subpar. By that, I mean the market depth, bet builder tool, payment method terms and so on. Mr Green, meanwhile, is just a casino and doesn't really do us sports punters any good.
William Sister Sites Reviewed
Below, we review each of William Hill's sister sites. These are actually quite different from each other and it should be noted straight away that we do not recommend joining either of them.
888sport
This bookie used to be semi-popular among UK punters but the reputation has certainly taken a hit in the last few years. The welcome offers up for grabs have progressively gotten worse and the sportsbook largely has not kept up with the times. Compared to the impressive sportsbook of William Hill, 888sports lacks various features such as a comprehensive bet builder tool.
In addition to this, the minimum amounts for both deposits and withdrawals are much higher, while there are not as many methods to pick from. All things considered, therefore, 888sport has a long way to go before it can be considered an adequate alternative to William Hill. Is it an okay bookie? Yes, just not anywhere near its sister.
Mr Green
As most of you might know already, Mr Green is a casino-only site and thus it cannot be considered a good alternative to William Hill either. Most of the latter's customers are sports punters and although some might enjoy the occasional casino game, it is not ideal. None of this matters, though, as Mr Green decided to exit the UK market in October 2024.
William Hill Alternatives Reviewed
In the UK, there are quite a few good alternatives to William Hill, and we have picked out three of our favourites on this front below.
Bet356
Bet365 needs no introduction to UK punters, seeing as most would regard it the best bookie around, and this makes it a fantastic option for William Hill. Both are very versatile, featuring sportsbooks, casino sections and more, while also having the quality to back the comprehensive offering up (which is crucial, of course).
The get a bit more specific about the pros of bet365, it has a fantastic betting app and also offers the most innovative sportsbook features, including the best bet builder in the game. Some would even say that the bookie is better than William Hill, but it would also be fair to put them on the same wavelength on most fronts.
Virgin Bet
We would be remiss not to mention a newer option on the market, seeing as some punters will already have an account with the established William Hill alternatives. We have decided to go with Virgin Bet here, as the bookie has grown a lot in recent years and also used Kambi for the sportsbook, like its sister site LiveScore Bet.
The withdrawal times are rapid, at least they were in our test, and there is also a popular promotion called FIVES that new customers will love. All in all, we definitely recommend signing up and claiming the welcome offer, as even the casino section features everything you need (albeit there is no welcome offer for this section).
Coral
Our final pick of William Hill alternatives is another established bookie, namely Coral. Even those who do not bet have surely seen the branding before and while Coral could have exploited this, this is not the case. Indeed, the reputation is backed up with a fantastic sportsbook and an impressive casino section as well.
There are many great promotions, including the Rewards Grabber, and the welcome offer was recently increased to a whopping £40 in free bets. We really enjoyed our time testing the Coral app as well, so we have no complaints about the bookie. Then again, most punters probably have an account here already.
William Hill Alternatives Welcome Offers
| Operator | Welcome Offer | Bonus Code | Claim Offer | |
|---|---|---|---|---|
 | Welcome Offer Bet £10 Get £50 in Free Bets | No code required | Claim Offer | New Customers only. Sign up and make a qualifying deposit of £5 or more to qualify for 500% of that amount in Bet Credits up to £50*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required. |
| | Welcome Offer Stake £10 Get 100 Free Spins | No code required | Claim Offer | Deposit and stake £10 on eligible Casino games to get 100 Free Spins. Time limits, game restrictions and T&Cs apply. Registration required. |
 | Welcome Offer Bet £10 Get £20 in Free Bets | No code required | Claim Offer | **New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ |
 | Welcome Offer Bet £10 Get £40 in Free Bets | No code required | Claim Offer | 18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
| | Welcome Offer Play £10 Get £50 Casino Bonus | No code required | Claim Offer | 18+. New customers only. Min spend £10 on qualifying games. Certain deposit types excluded. £50 Bonus on selected games subject to 40x wager req. Must accept within 14 days, valid for 30 days. Player restrictions and T&Cs apply. |
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Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.