William Hill Sister Sites - All Bookies like William Hill (2025)
Find and compare the sister sites of William Hill, which is owned by Evoke plc, and claim the sign-up deals offered.
William Hill Sister Sites
William Hill is owned by Evoke plc, which used to go by the name of 888 Holdings Limited, but that has not always been the case. It has had many owners since it was founded in 1934 and the sister sites element is thus rather new for the bookie which, by the way, certainly is up there as one of the best in the UK.
Evoke's takeover was completed in 2022 and this brought William Hill under the 888 umbrella, with sister sites thus including the likes of 888sport and Mr Green. However, which we will expand on below, we do not recommend joining either of these sites. Compared to other sister sites formula such as Coral, the sites are just not that similar.
List of William Sister Sites & Alternatives
Below, we have listed the sister sites and alternatives to William Hill in the UK.
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18+ • New customer offer • Min deposit £10 • A qualifying bet is a ‘real money’ stake of at least £10 • Min odds 1/2 (1.50) • Free Bets credited upon qualifying bet settlement and expire after 7 days • Free Bet stakes not included in returns • Casino Bonus must be claimed within 7 days and expires after 14 days • Bonus valid on selected Casino games only • Bonus wins capped at £500, excluding Jackpot wins • You must wager Bonus amount x40 – this requirement varies by game T&Cs apply. BeGambleAware -
New members only. £10 min deposit & bet on sportsbook (ex. virtuals), placed & settled at 1.5 min odds in 14 days of sign-up. Win part of E/W bets. Free Bets: accept in 7 days, valid 7 days, use on sportsbook only (ex. virtuals), stakes not returned. T&Cs and deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+ -
18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. -
New Customers only. Sign up and make a qualifying deposit of £5 or more to qualify for 300% of that amount in Bet Credits up to £30*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required. -
18+. New UK customers only. £30 in sports bets & a £10 casino bonus (CB). Min Deposit and Stake: £10. Min odds Evs. FB applied on 1st settlement of any qualifying bet. FB 7-day expiry. 1 FB offer per customer, household & IP address only. Account & Payment restrictions. 14 days to accept £10 CB, then active for 3 days. CB 5x wagering & max redeemable £100. Game restrictions apply. Cashed out/Free Bets won’t apply. 30 days to qualify. T&Cs Apply.
- 18+. New customers only. Min spend £10 on qualifying games. Certain deposit types excluded. £50 Bonus on selected games subject to 40x wager req. Must accept within 14 days, valid for 30 days. Player restrictions and T&Cs apply.
- Deposit and stake £10 on eligible Casino games to get 100 Free Spins. Time limits, game restrictions and T&Cs apply. Registration required.
- 18+. Opt in. Selected UK/IRE players only. Not available with other Casino welcome offers. Min. cash wagering of £/€10 (cumulative). 48 hrs to stake, 168 hrs to play with Bonus (BNS). Max. redeemable £/€500 from BNS. 40x wagering on BNS. Cash balance used until bonus wagering req. complete. Once per player. Game, game weighting, player, account & payment restrictions apply. Expiry date & T&Cs Apply
William Sister Sites & Alternatives Reviewed
Below, we take a closer look at some good alternatives for current William Hill customers, as well as one traditional sister site that is worth joining.
888sport
This bookie used to be semi-popular among UK punters but the reputation has certainly taken a hit in the last few years. The welcome offers up for grabs have progressively gotten worse and the sportsbook largely has not kept up with the times. Compared to the impressive sportsbook of William Hill, 888sports lacks various features such as a comprehensive bet builder tool.
In addition to this, the minimum amounts for both deposits and withdrawals are much higher, while there are not as many methods to pick from. All things considered, therefore, 888sport has a long way to go before it can be considered an adequate alternative to William Hill. Is it an okay bookie? Yes, just not anywhere near its sister.
Virgin Bet
We would be remiss not to mention a newer option on the market, seeing as some punters will already have an account with the established William Hill alternatives. We have decided to go with Virgin Bet here, as the bookie has grown a lot in recent years and also used Kambi for the sportsbook, like its sister site LiveScore Bet.
The withdrawal times are rapid, at least they were in our test, and there is also a popular promotion called FIVES that new customers will love. All in all, we definitely recommend signing up and claiming the welcome offer, as even the casino section features everything you need (albeit there is no welcome offer for this section).
Coral
Our final pick of William Hill alternatives is another established bookie, namely Coral. Even those who do not bet have surely seen the branding before and while Coral could have exploited this, this is not the case. Indeed, the reputation is backed up with a fantastic sportsbook and an impressive casino section as well.
There are many great promotions, including the Rewards Grabber, and the welcome offer was recently increased to a whopping £40 in free bets. We really enjoyed our time testing the Coral app as well, so we have no complaints about the bookie. Then again, most punters probably have an account here already.
Mr Green
As most of you might know already, Mr Green is a casino-only site and thus it cannot be considered a good alternative to William Hill either. Most of the latter's customers are sports punters and although some might enjoy the occasional casino game, it is not ideal. None of this matters, though, as Mr Green decided to exit the UK market in October 2024.
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Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.