William Hill Sister Sites: Best Alternatives & Offers (2025)
List of William Sister Sites & Alternatives
Below, we have listed William Hill's only sister site in the UK - 888 - as well as some alternatives that have the same quality as the blue and gold-themed site.
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18+, New customer offer. Min deposit £10. Qualifying bet of at least £10 and min odds of 1/2 (1.50). Free Bets credited upon qualifying bet settlement and expire after 7 days. Casino Bonus must be claimed within 7 days and expires after 14 days. Bonus valid on selected Casino games only. Bonus wins capped at £500, excluding Jackpot wins. You must wager bonus amount x40. Full T&Cs apply. BeGambleAware. -
New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+. -
18+ New Customers only. Certain deposit methods & bet types excl. Min first £5 bet within 14 days of account reg at min odds 1/2 to get 4 x £5 free bets. Free bet available to use on selected sportsbook markets only. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. -
Offer valid for new customers aged 18 years and over. Sportsbook only. 50% of first day losses refunded as a free bet. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used within 7 days. Full T&Cs apply. -
18+. New UK customers (Excluding NI) only. Mobile exclusive. Min Deposit £10. Min stake £10. Min odds Evs. Free bet applied on 1st settlement of any qualifying bet. 30 days to qualify. Free bets expire in 7 days. Cashed out/Free Bets won’t apply. Account & Payment method restrictions apply. 1 Free Bet offer per customer, household & IP Address only. -
18+ New customers only. Place a £5+ bet at minimum odds of 1/1 (2.0) within 14 days of sign-up. Get £25 in Free Sports Bets + 50 Free Spins (valued at £0.10 each), valid for 7 days on selected bets and games. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org
- 18+. New customers only. Min spend £10 on qualifying games. Certain deposit types excluded. £50 Bonus on selected games subject to 40x wager req. Must accept within 14 days, valid for 30 days. Player restrictions and T&Cs apply.
- New customers, 18+. 50% back of first day casino losses as casino bonus up to £50. Minimum of 5 rounds during the qualifying period. Bonus funds maximum winnings capped at £500. 5x wagering requirement. First day casino losses equal all casino losses incurred before 23:59. Minimum losses of £10 to qualify for bonus funds. Full T&Cs apply.
- 18+. Opt in. Games, game weighting, account & payment restrictions apply. 100 Free Spins: Only players that haven't received Games Welcome offer prior. Free spins (FS) released next day once staking req. met (before 23:59 GMT on same day). FS values range £/€0.10 to £/€0.20. 72hrs to play. T&Cs Apply.
- New customers only. Opt in and wager £20 or more on selected games within 14 days of registration. Get 100 Free Spins for selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
Who Owns William Hill?
William Hill is owned by Evoke plc, which used to go by the name of 888 Holdings Limited, but that has not always been the case. It has had many owners since it was founded in 1934 and the sister sites element is thus rather new for the bookie which, by the way, certainly is up there as one of the best in the UK.
Evoke's takeover was completed in 2022 and this brought William Hill under the 888 umbrella, with sister sites thus including the likes of 888sport and Mr Green. However, which we will expand on below, we do not recommend joining either of these sites. Compared to other sister sites formula such as Coral, the sites are just not that similar.
William Sister Sites & Alternatives Reviewed
Below, we take a closer look at some good alternatives for current William Hill customers, as well as one traditional sister site that is worth joining.
888sport
This bookie used to be semi-popular among UK punters but the reputation has certainly taken a hit in the last few years. The welcome offers up for grabs have progressively gotten worse and the sportsbook largely has not kept up with the times. Compared to the impressive sportsbook of William Hill, 888sports lacks various features such as a comprehensive bet builder tool.
In addition to this, the minimum amounts for both deposits and withdrawals are much higher, while there are not as many methods to pick from. All things considered, therefore, 888sport has a long way to go before it can be considered an adequate alternative to William Hill. Is it an okay bookie? Yes, just not anywhere near its sister.
Virgin Bet
We would be remiss not to mention a newer option on the market, seeing as some punters will already have an account with the established William Hill alternatives. We have decided to go with Virgin Bet here, as the bookie has grown a lot in recent years and also used Kambi for the sportsbook, like its sister site LiveScore Bet.
The withdrawal times are rapid, at least they were in our test, and there is also a popular promotion called FIVES that new customers will love. All in all, we definitely recommend signing up and claiming the welcome offer, as even the casino section features everything you need (albeit there is no welcome offer for this section).
Coral
Our final pick of William Hill alternatives is another established bookie, namely Coral. Even those who do not bet have surely seen the branding before and while Coral could have exploited this, this is not the case. Indeed, the reputation is backed up with a fantastic sportsbook and an impressive casino section as well.
There are many great promotions, including the Rewards Grabber, and the welcome offer was recently increased to a whopping £40 in free bets. We really enjoyed our time testing the Coral app as well, so we have no complaints about the bookie. Then again, most punters probably have an account here already.
Mr Green
As most of you might know already, Mr Green is a casino-only site and thus it cannot be considered a good alternative to William Hill either. Most of the latter's customers are sports punters and although some might enjoy the occasional casino game, it is not ideal. None of this matters, though, as Mr Green decided to exit the UK market in October 2024.
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Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.