Rainbow Riches Casino is part of the Gamesys group and has 12 sister sites, including Bally Casino, Doublebubblebingo, Virgin Games, Monopoly Casino, JackpotJoy and more.
At this time, we do not recommend brands from the Gamesys group with a concerning amount of 1-star reviews, a £6 million fine from the UKGC, and issues during our evaluation process. Instead, we have listed better alternatives below for both new casino and sports players.
Rainbow Riches forms part of Gamesys Operations Limited (UKGC: 38905). Gamesys have been registered to operate in the UK betting markets since 2014, initially launching in the casino and bingo space.
With over a decade of experience behind it, Gamesys now underpin a number of domains and white-label operations. We assess some of them here to weigh up where Rainbow Riches ranks amongst the brands under their umbrella.
Rainbow Riches was launched off the back of the popular casino game of the same brand name and, as such, it shouldn't surprise punters that the casino is where the site really shines through.
You have a lot of game variation, including daily free play games, all of which is accessible through an easy to navigate menu and search functionality. You can play via mobile app too, which is not something that should be taken for granted.
If you're looking for a full package though, Rainbow Riches might not be it. Sports was never the reason for launch, and it feels like that was too.
It's fit for purpose for a light touch wager, but market depth isn't close to some of the bigger players in that space whilst the usability is questionable too. Our main gripe though is the betting margins of 8.23%.
If Rainbow Riches misses the mark where the sportsbook is concerned, one of the key questions punters might have is whether its sister sites perform better from a holistic perspective.
Here we give you the rundown of some of the other key brands associated to Rainbow Riches.
The variation you see across sister sites in general can be very different. In the case of Monopoly Casino being a Rainbow Riches sister site that couldn't be further from the truth. They're almost identical but for a logo and single ribbon of colour.
That is good news for people who like Rainbow Riches and want to exploit more promotions, for example, with the casino offering again the headline event.
Of course, it also means the same challenges exist with a lacklustre sportsbook the main issue; this is particularly prevalent in the market depths rather than the volume of sports covered, with the latter not actually too bad at all.
We could also highlight the look and feel being fairly basic but, as is the case with Rainbow Riches, it does function well, especially on the casino side where more effort has clearly been made.
Virgin Games packs a punch where brand name and marketing appeal is concerned. Clearly that only gets you so far though with over 2,000 Trustpilot reviews putting it at a 1.3 out of five score. What's more concerning is that the one star ratings are for a variety of reasons - not just one common theme, which suggests an easy fix doesn't await.
From a visual perspective, it's another case of rinse and repeat from Rainbow Riches. The sportsbook offer is non-existent though. That will immediately turn off a good portion of potential customers.
For your hardcore casino customer though, you have an extensive range of games ticking the boxes of slot, jackpots, table games, bingo, scratchcards, a live casino and more.
You will see references to Bally Bet on some of the other Rainbow Riches sister sites we've listed here; it is Bally that supports the sportsbook. Here they have their own fully fledged casino and sports offering though. It's another case of more of the same though.
The templated site is a straight replica of the others listed with the exception of a colour theme and brand name and that runs deep into the offering as well. That means a bog-standard sportsbook, weak betting margins and ropey sports navigation.
The casino games are vast though with there genuinely something available for everyone, including low and high-stakes options whilst navigation is intuitive enough.
Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.