PricedUp Sister Sites - All Bookies like Priced Up (2025)
Find and compare the sister sites of PricedUp, which is owned by Sharedbet Limited, and claim the sign-up deals offered.
List of PricedUp Sister Sites
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18+, new customers only. Sign Up using the Promo Code b20g10 and make a minimum deposit of £20. Then place a minimum £20 bet with minimum odds of Evens (2.00) and receive a £10 free bet upon bet settlement. -
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18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet. -
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- 1+, new customers only. Sign Up using the Promo Code nrg80 and make a minimum deposit of £25. Then wager a minimum of £25 on any casino slots and receive 80 Free Spins on Big Bass Bonanza.
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18+. UK/IE new customers only. Promo code: CASINO75. Min deposit & wager £25 on slots to get 75 free spins on John Hunter and the Book of Tut (£15 total value). 50 spins credited next day, 25 spins following day. Spins expire in 7 days. Winnings from free spins subject to 10x wagering. 1x per household. Payment restrictions apply. Full T&Cs apply. BeGambleAware.org
Who Owns PricedUp?
PricedUp is a relatively new betting and casino site in the UK, hitting the market in 2024, and the brand is owned by Sharedbet Limited and operated by Off Course Bookmakers Limited (UKGC Licence: 1776). NRG Bet, another relatively new site, is also owned by the company so a lot of people will be familiar with the platform: Playbook Gaming.
Playbook Gaming is the company behind Sharedbet Limited and focuses on providing its sportsbook and casino platform to UK bookmakers. Clients include the likes of BresBet, Gentleman Jim and StarSports, so it's one of the most recognisable platforms in the country. This also means that PricedUp has several sister sites, and not just NRG Bet.
What Are PricedUp's Pros and Cons?
Since PricedUp is still so new, it might be difficult to pinpoint the exact pros and cons, especially since things might change in the coming months. However, it's clear that the Playbook Gaming platform does a lot of good for the bookie, with punters able to sign up and acclimatise quickly (especially if they have used another Playbook bookie before).
Then, of course, the price boosts have to be mentioned here. PricedUp is still far behind the best horse racing bookies in the UK, but an attempt is clearly being made to build some sort of community among racing punters. And often when you are such a small site, you simply have to pick a niche to succeed.
| Operator | Welcome Offer | Bonus Code | Claim Offer | |
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 | Welcome Offer Bet £40 Get a £20 Free Bet | bet40get20 | Claim Offer | New UK/IE customers only. Register with promo code bet40get20, deposit £40+, and place a £40+ bet at Evens (2.0)+ within 24 hours to get a £20 free bet upon settlement. Cashed out, void, SP, and Build-a-Bets do not qualify. Free bet expires in 7 days. One per household. Eligibility restrictions apply. Full T&Cs apply. |
PricedUp Sister Sites Reviewed
Below, we have taken a closer look at three of the PricedUp sister sites that we listed above, including NRG Bet which is also owned by Sharedbet.
NRG Bet
NRG Bet has only been around for slightly longer than PricedUp, launching at the beginning of 2024, and you could definitely say that it's the new 'allround' brand of Sharebet. Especially after Rhino Bet ceased its operations, having previously been the flagship product of the company. So, how does the yellow-themed bookie stack up?
The £1 minimum deposit, now standard across the Playbook sites, is a great start and it must be said that the sportsbook offering is decent too. Betting margins could be a tad better, even if they aren't bad, and more payment methods will have to be added in the future. Still, it's a decent little brand.
AK Bets
AK Bets has been around since 2021 and similarly to PricedUp, its focus is on horse racing, having been founded by the racing enthusiast Anthony Kaminskas. The platform is obviously the same so there are many similarities between the two sites. The approach of AK Bets is something we really like.
In fact, the founder has made it clear that we aren't just talking about another 'churn and burn' bookie, but rather one that aims to stay for the long run. The popularity within the horse racing community attests to this, and the feeling is that AK Bets will go from strength to strength in the coming years.
StarSports
Finally, we wanted to pick another site with a horse racing focus, albeit with slightly broader operations. StarSports is the perfect example here as while it started out as a racing bookie, great efforts have been made to widen the scope with the online version. Indeed, politics betting and odds have been pushed by the bookie.
In terms of navigation and style, very little separates StarSports and PricedUp, especially since they both have a dedicated section for price boosts. StarSports does have a separate page with news and tips, though, so it makes the star-themed bookie stand out a bit more than its Playbook competitors.
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Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.