Paddy Power Sister Sites: Best Alternatives & Offers (2025)
List of Paddy Power Sister Sites & Offers
Paddy Power is part of Flutter Entertainment and has several sister sites including Betfair, SkyBet, Pokerstars, Fanduel and many more.
Although, we don’t currently recommend joining Paddy Power, it is undeniably a brand name that is known all around the UK courtesy of its strong presence in the sports and casino space, both in respect of its online and bricks and mortar operations.
Do these Paddy Power sister sites share such a strong reputation?
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Who Owns Paddy Power?
Paddy Power is owned by global giant Flutter Entertainment, who underpin bookmakers around the globe. Its UK operation is administered by several different companies though, all of which fall under some form of “PPB” band name; they are:
- PPB Counterparty Services Limited (UKGC: 39439)
- PPB Entertainment Ltd (UKGC: 39426)
- PPB Games Limited (UKGC: 39411)
- PPB GE Limited (UKGC: 52819)
With Paddy Power a market leading name in its own right, what can the Paddy Power sister sites offer to measure up?
What Are Paddy Power Pros and Cons?
We should get the negatives out of the way first, which can be summarised very swiftly by the fact we don’t currently recommend signing up with the Flutter Group owned operator.
This is down to a combination of factors, including previous UKGC regulatory action, court action and a series of poor reviews against the operator. On top of that, the betting margins on offer at 7.63% are pushing the boundaries of being acceptable too.
All of that said, there is an awful lot that Paddy Power gets right. Its football coverage provides circa 200 markets to explore, along with a really good betbuilder functionality.
The horse racing offering is excellent and is backed by Best Odds Guaranteed, and the promotions offered are both generous and creative. The casino offering, whilst not the headline with Paddy Power, is more than solid too.
Best Paddy Power Sister Sites & Alternatives Reviewed
Paddy Power is a big-hitting brand across the sports betting and casino space, with the marketing of the operator first-class. With one such shining example of how to capitalise on a market opportunity, you’d think there would be plenty of learnings to take forward with sister sites. Let’s see if that is indeed the case.
Pokerstars
Of the Paddy Power sister sites listed here, Pokerstars is probably the lesser known of the trio, especially from a sports betting angle.
The platform, which is owned by Flutter but licenced by Stars Interactive Limited (UKGC: 39108) doesn’t boast quite the same depth where sports betting is concerned with football, for example, seeing around 150 markets on top level games; that’s around 50 less than Paddy Power.
It’s still not a bad offering, though, particularly when paired with international horse racing coverage and betting margins of 6.12%.
As for the casino side of things, you would expect a site named Pokerstars to excel in this area and it duly delivers.
Game variety is strong with established names from big-time providers the main takeaway. The poker offering is where it really excels, though, whilst the banking options and withdrawal times are excellent as well.
Betfair
Betfair is probably the site most commonly associated to as a Paddy Power sister site with those two mega brands having merged as Paddy Power Betfair at a company level prior to it rebranding as Flutter Entertainment.
With those close links in mind, it perhaps shouldn’t raise our eyebrows that Betfair shares a lot in common with Paddy Power.
On first glance, the brands look separate, but scratch beneath the surface and the similarities are undeniable. Not in a good way either. Betfair has also suffered significant charges from the UKGC whilst the betting margins are woeful at 16.72%.
The positives are shared too. You’ve got decent sports coverage with good market depth although Best Odds Guaranteed has notably been dropped, which softens what is otherwise a decent horse racing offering.
SkyBet
If Betfair is a brand that you often pool together with Paddy Power, Sky Bet is perhaps not necessarily linked by punters in the same way, although that has started to change recently. Whether you have noticed or not. It is another huge brand that falls under the control of Flutter.
Until recently, SkyBet was a noticeably different product, but as of June 2025, we have seen areas of the SkyBet app looking exactly the same as the other sister sites. Some markets have been changed or removed entirely, and we have seen users complaining on socials, Trustpilot and the App Stores.
One huge plus point Sky Bet has over Paddy Power and Befair is that, under their UKGC licence 38718, they haven’t been caught up in the regulatory action.
The consistent trend across strong sports offerings is something shared with the other brands as well. Betting margins being weak is the downside of that alignment though.
At 7.70% in our test, Sky aligns closely to Paddy Power’s margin making it “toppy” but not close to the outrageous margins at Betfair.
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Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.