The Grosvenor brand has been around for quite some time in the gambling industry, more specifically the 1970s, though of course the online product came a little later. The same can certainly be said for the sportsbook, which was launched in 2016 following a partnership with the popular provider Kambi.
Kambi is still the sportsbook provider for Grosvenor, while the casino section features some very big game providers. Rank Interactive Limited is the owner of the site and holds a licence from the UKGC under account number 57924, not just operating Grosvenor but also various other sites. In other words, Grosvenor has quite a few sister sites.
Most of these only offer the casino product, though, so we thought it would be best to take a look at online casino sites with Kambi sportsbooks (in addition to the actual sister sites). But first, how come Grosvenor has become so popular among UK punters and players?
The first thing you notice when opening the Grosvenor website, or the app for that matter, is that a lot of effort has been put into the design. The site offers a sleek, effective and pleasing look all at the same time, which is about as good as it gets. On top of that, there is a plethora of games and sportsbook markets, all of which are displayed and categorised nicely.
Grosvenor has a welcome offer for the casino section, which no doubt will attract new customers, but there is unfortunately none for the sportsbook. Nevertheless, the Kambi excellence shines through here and means Grosvenor is a perfect option for casino players who also like to place bets. The app also has decent ratings, which is nice to see.
Below, we take a quick look at the actual sister sites of Grosvenor, i.e. the ones that are also owned and operated by Rank Interactive. These are all of very good quality but as said, they lack the sportsbook.
Just like the sportsbook section of Grosvenor, Lucky VIP launched in 2016 and aimed at offering more of VIP feel to its customers, as the name suggests. Since then, it has become a relatively popular casino site and it looks identical to Grosvenor, aside from a different colour scheme. Another difference can be found in the welcome offer, as Lucky VIP's is slightly worse.
This casino site entered the market one year after Lucky VIP, i.e. 2017, as Rank Interactive wanted to further increase its reach. It also looks identical to Grosvenow and Lucky VIP, with the exception of some colour changes, but the main difference is that there is no welcome offer. As such, it might not attract as many new customers.
Hitting the market in 2014, Magical Vegas has been around for quite some time and this shows, at least when compared with its sisters. There are two welcome offers available, for the first and second deposit respectively, and the site colours are perhaps a bit more pleasing to the eye. Then again, still identical to Grosvenor in every other way.
There are many great casino sites out there with Kambi sportsbook these days, which is what Grosvenor has, so we have picked out some of our favourites below.
BetMGM has been a force to be reckoned with since the launch in 2023, attracting a lot of new customers thanks to the strong brand back in the US and its generous welcome offers. Of course, with the backing of LeoVegas in the UK, punters have also signed up knowing that a very strong sportsbook and casino are offered.
Indeed, while the name suggests a focus on betting, we would say the casino section is getting just as much love from the bookie. All of the popular games can be found, including the increasingly popular Aviator, and all customers at BetMGM can expect fast withdrawals when making winnings.
LiveScore Bet is mainly known for the sportsbook, as you would expect given the popular live score app, and the bookie certainly excels here with the help of Kambi. Popular promotions include the free-to-play SQUADs and the app is very easy to use, but we must say that there is more to LiveScore Bet than sports.
Just like Grosvenor, there is a very comprehensive casino section with more or less all the games you could ask for. LiveScore Bet does not have a welcome offer for casino, though, as only sports punters can claim a bonus when registering. Similar in a way to Grosvenor, which only offers a deal for casino players.
LeoVegas is our final pick of suitable Grosvenor alternatives. Focusing mainly on casino, the approach is similar to Grosvenor, especially when you consider that there is also a good Kambi-powered sportsbook offered. BetMGM is one of the bookie's sister sites, so naturally there are many similarities there as well.
It is clear that design is of great importance for LeoVegas as well, which is nice to see, and it is probably one of the best sites in terms of useability. The app reviews also attest to this, with high average ratings across both app stores. There also decent welcome offers up for grabs (as listed below), so it is a very good Grosvenor alternative.
Operator | Welcome Offer | Bonus Code | Claim Offer | |
---|---|---|---|---|
| Welcome Offer Bet £10 Get 100 No Wager Free Spins on Big Bass Splash | No code required | Claim Offer | New cust only. Opt in & deposit £10 in 7 days & wager 1x in 7 days on any casino game (excluding live casino & table games) for 100 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs Apply. |
| Welcome Offer Bet £10 Get £40 in Free Bets | No code required | Claim Offer | New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets. 7 day expiry. Exclusions apply. Stake not returned. 18+. T&Cs apply. |
| Welcome Offer Bet £10 Get £30 in Free Bets | No code required | Claim Offer | *New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+ |
| Welcome Offer Play £10 and Get 50 Wager Free Spins | No code required | Claim Offer | New cust only. Opt in & deposit £10+ in 7 days & wager 1x in 7 days on any eligible casino game (excluding live casino and table games) for 50 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs apply. 18+ GambleAware.org. |
| Welcome Offer Get up to £100 Extra with 100% Profit Boost | No code required | Claim Offer | New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max. extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Other Promotional Play Restrictions Apply. T&Cs apply. 18+ GambleAware.org. |
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.