What happened to William Hill's Scratch of the Day?

Find out what happened to the popular free-to-play game Scratch of the Day, which was launched by William Hill back in 2020.

scratch of the day william hill
Written by Steven Hubbard
Verified by BettingLounge team
Last updated 24/06/2024

The Scratch of the Day promotion is no longer available at William Hill, as the betting brand decided to discontinue it. This has left many loyal customers disappointed, with it being rather popular, but at least there are still some promotions such as the William Hill Bet Boost.

By the sounds of it, the promotion was too costly for William Hill to keep going and given some of the prizes punters got, one can certainly understand that.

William Hill Scratch of the Day Explained

Many of the top betting sites in the UK have free-to-play games designed to encourage their customers to return on a daily basis, with William Hill's Scratch of the Day among the very best. It was launched in March 2020, just in time for the betting site to capitalise on sport shutting down due to the pandemic.

Named on a pun from the famous football TV show Match of the Day, the William Hill Scratch of the Day free-to-play game offers customers of the UK bookmaker a daily chance to win prizes.

As a result, it works in a similar way to the Coral Rewards Grabber game at the casino site on Coral, which offers users a chance to claim prizes such as free bets, free spins and even some cash.

When the game was first launched, the William Hill Scratch of the Day free-to-play game was only available at the weekend but it was so popular the betting brand made it a daily event.

William Hill is one of the most historic betting brands in the UK, with decades of experience in the world of gambling, but the Scratch of the Day free-to-play game shows it can be innovative.

Working like a classic scratch card, users can opt to scratch off each panel of footballs one at a time to build anticipation, or hit the 'fast scratch' button in order to reveal them all straight away.

If a customer is fortunate enough to see three matching symbols - just as on most other types of scratch cards that can be played at UK betting sites - then they have won a prize on the game.

The William Hill Scratch of the Day free-to-play game is now one of the top promotions that are available on the site, following on from the likes of the Best Odds Guaranteed deal for racing.

So what exactly do William Hill's UK customers need to do if they want to start playing the betting brand's Scratch of the Day free-to-play game through their account each day?

How to Play William Hill’s Scratch of the Day

For anyone who has yet to try William Hill's Scratch of the Day, read on for our full step-by-step guide for everything that you need to do to get up and running on this great free-to-play game.

  1. Create an account on the William Hill betting site - claiming its welcome bonus
  2. Login to the account using the details you entered during the registration process
  3. Head to the special promotions tab at William Hill and select Scratch of the Day
  4. Tap on each panel to scratch it off or click on the 'fast scratch' button to reveal them all
  5. If there are three matching symbols shown, you have won a prize and can claim it
  6. Some of the prizes require the user to tap on the 'opt in' button in order to get them
  7. Check out the terms and conditions for how the awarded game prize can be used
  8. That's it! Log back in the next day to play William Hill's Scratch of the Day again
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Scratch of the Day FAQs

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.