Sportingbet sister sites include Gamebookers, Ladbrokes, Coral, Gala Bingo, Party Casino, Foxy Bingo, Bwin and Gala Casino, all sitting under the shared LC International Limited licence (UKGC: 54743).
Sportingbet are owned by LC International Limited (UKGC: 54743), which has its licence dating back to July 2019. That doesn't really do justice to the backstory of Sportingbet, though.
A lot of people won't have heard of LC International Limited. They will, however, be familiar with the brand Entain.
Entain are one of the most recognisable gambling brands in the entire world, and LC International are a subsidiary of it.
With both of those names boasting different experiences, Sportingbet and its sister sites should be delivering plenty of quality.

Sportingbet doesn't have the same headline grabbing branding to it as some of the more established bookmaker sites in the UK market but it does offer a really tidy platform, across both the sports and casino markets.
On the sports side, which is the bread and butter of Sportingbet, you have in excess of 40 sports to bet on. Football and horse racing are the big two, but it's not just big-hitting sports covered.
There is also markets for chess, ski jumping and water polo - plus plenty more. That run-through alone should give you the flavour for how varied the offering is, though.
It extends past the number of sports covered too. The events covered by Sportingbet makes sports betting around the globe possible, whilst market depths are good too with, for example, a Premier League game boasts circa 150 markets. A betting margin of 5.44% is exceptionally good too!
The casino is equally as inspiring, boasting a game count that sits at around 5,000 titles. That's notably ahead of the average online casino, and it isn't just the number of games that is impressive. The quality of game on offer is noteworthy too. There are a number of recognisable titles to play.
Beyond that, it's worth noting the general site layout and navigation. The sportsbook and casino are easy to navigate, with menus slick and responsive and buttons simple to interact with. It looks alright too!
Sportingbet measures up pretty well across both the sportsbook and casino spaces. Will any of the its sister sites deliver even more quality in both markets?
Gala Bingo - or Gala Spins as it is perhaps better referred to in this context - does not offer any form of sports betting. That will immediately turn a number of punters off it, when looking at it as a Sportingbet alternative.
It's not all bad news, though. Whilst sports betting is absent, Gala does offer a comprehensive bingo hall that Sportingbet does not.
The layout of the bingo games is good, providing a slick platform to navigate as well as giving a range of different bingo variations.

That theme continues into the casino section of Gala. From an overall game collection point of view, Gala comes up short of Sportingbet, but with nearly 4,000 games available, it is still a decent haul. The live casino of 113 titles is particularly noteworthy.
Gamebookers is easily identifiable as a Sportingbet sister site, with the two sites almost a complete replica of one another - especially in the sportsbook side of things.
There are two very minor differences between the respective sportsbook designs. Sportingbet opts for a blue header bar with a white background, whilst Gamebookers has a grey header bar, with that colour extending into the horizontal scrollbar directly beneath it, before then getting into the white background.

There is then one other difference to note, which is in the odds offered. The odds between the two sites are very tight - sometimes identical - but there are some prices that vary.
Our tests put the Gamebookers betting margins slightly behind Sportingbet at 5.73%. That is 0.29% weaker, but still decent compared to wider sports betting sites. All other elements of the sportsbook offering remain unchanged.
If the summary of the sportsbook is similar but with Sportingbet having the edge, the same is probably true of the casino.
The layout of the two casinos are very closely aligned, however, Gamebookers has a smaller - but still bigger than average - game library. It possesses around 3,500 games.
Ladbrokes is a brand known around the UK, with its brand recognition second to, almost, none. A big chunk of that comes from the bricks and mortar presence it holds but, also, the online offering is solid too.
The Ladbrokes website design is very similar to Sportingbet. In fact, remove the recognisable red colouring that is used at Ladbrokes, and it quickly becomes clear that it's a sister site. The header bar, offering exploration of area subcategories is the key giveaway.
Whilst the base might be similar, the detail at Ladbrokes is different.

In the sportsbook, the differences are two-fold. Firstly, you getting slightly deeper markets. Using a Premier League fixture as a benchmark, Ladbrokes offers around 200 markets compared to 150 at Sportingbet. However, the margins of 5.44% at Sporting are superior. Ladbrokes' margins come in around 6.21%.
The casino is a really tight comparison across these two brands. The layout and design are highly comparable, with the same navigation structure and a similar approach to the game lobby. Even the game count is very close to one another. Ladbrokes, however, boasts a superior live casino lobby.
Where Ladbrokes becomes the clear standout of the Sportingbet sister sites is with the inclusion of a bingo and poker section.

Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.