Star Sports is owned by Star Racing Limited and operates out of a head office in Brighton and Hove. Founded in 1999 as Star Racing, the bookmaker initially focused solely on horse and greyhound racing before adding other sports to its books in 2009, which is when the brand changed its name to StarSports.
A staple of the telephone betting industry, the site has always tried to stay on top of trends, but was admittedly late to opening a website. Nevertheless, in 2018, the StarSports site was born and since then it has been attempting to compete with the big boys in the industry.
Star Racing Limited utilises Playbook Gaming Limited's sportsbook technology and Star Sports will thus be very familiar to most punters who sign up. This also means that there are quite a few Star Sports sister sites for punters to take a look at. Having said that, we have never been big fans of the Playbook Gaming technology.
Below, we review each of StarSports sister sites and as they are fundamentally the same product, we focus on the differences between them.
Along with NRG Bet, Rhino Bet is one of the few Playbook Gaming sites that actually has made a decent effort. It might have something to do with the fact that Playbook Gaming owns the bookie and not just operates it under a white-label solution, but the sportsbook still falls short compared to the best in the UK.
Rhino Bet has a welcome offer, which is a rarity among Playbook Gaming sites, but there are many things that need to be improved still. There is an overall lack of promotions and this is almost fatal for a betting site these days. Not to mention that Rhino Bet, supposed to be the flagship product, does not really stand out much.
NRG BET is one of the newest betting sites in the UK, launching the site in 2024, and it uses the Playbook Gaming platform. It's technically operated by Sharedbet Limited, so you could think that it has a similar arrangement to AK Bets, but Sharedbet and Playbook Gaming come from the same people. In any case, NRG BET is indeed a sister site of AK Bets.
The sportsbook is exactly the same as the others (what a shocker!), but the best welcome offer of the bunch can be found here, at least in our opinion. Punters can claim a £10 free bet by depositing and staking at least £20 with minimum odds of evens. In other words, this is slightly better than Rhino Bet which gives the same free bet for staking £25.
BresBet was launched in 2021 and is owned by the horse racing enthusiast Nic Brereton. Having said that, the site is operated by Playbook Gaming and thus sports the same design as AK Bets. The colour scheme is a bit more colourful but that is the only difference as far as the sportsbook goes.
The bookmaker has improved its customer support lately, but still lack a welcome offer which some would describe as fatal. Like all of the Playbook Gaming sites there is also a lack of payment methods. In short, the bookie doesn't have much going for it.
Dragonbet is owned by Lovell Brothers Limited and during its infancy, it was actually not operated by Playbook Gaming. After the previous provider was taken over by another company in 2023, though, Dragonbet opted to switch sportsbook providers and it has been under the Playbook umbrella site.
The bookmaker focuses heavily on the Welsh market and while this has attracted some punters, the site is not that impressive. The sportsbook lacks several key features and, above all, there is no betting offer for new customers to claim. We thus recommended other options instead in our review of the site.
Planet Sport Bet hit the market in 2021 and is owned by the Football 365 group, which is responsible for popular news sites such as Team Talk and Planet F1. The site is operated by Playbook Gaming and while famous people such as Robbie Savage have been brand ambassadors, the brand has never taken off.
The bookmaker used to have a pretty good bet £10 get £10 welcome offer for punters to claim, but it has since been scrapped. This lack of a betting sign-up deal, as well as the subpar sportsbook and poor customer support, means Planet Sport Bet has no chance of competing with the big sites in the UK.
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.