The direct sister site of StarSports is McBookie, as both are operated by Star Racing Limited (with McBookie running as a white-label solution).
In addition, StarSports is part of the Playbook Gaming sportsbook network, which includes 10+ other betting brands such as AK Bets, NRG, PricedUp, and DragonBet.
Below, we’ve listed all StarSports sister sites for both betting and casino players. Unfortunately, some of these sites do not currently offer welcome bonuses for new customers.
Star Sports is owned by Star Racing Limited and operates out of a head office in Brighton and Hove. Founded in 1999 as Star Racing, the bookmaker initially focused solely on horse and greyhound racing before adding other sports to its books in 2009, which is when the brand changed its name to StarSports.
A staple of the telephone betting industry, the site has always tried to stay on top of trends, but was admittedly late to opening a website.
Nevertheless, in 2018, the StarSports site was born and since then it has been attempting to compete with the big boys in the industry.
Star Racing also runs McBookie as a white label solution, meaning it's the one direct sister site of StarSports.
Star Racing Limited utilises Playbook Gaming Limited's sportsbook technology and Star Sports will thus be very familiar to most punters who sign up.
But, this also means that there are quite a few Star Sports sister sites for punters to take a look at. Having said that, we have never been big fans of the Playbook Gaming technology.
Below, we review three of StarSports' sister sites and as they are fundamentally the same product, we focus on the differences between them.
AK Bets used to be operated by Star Racing Limited under a white-label arrangement, which makes it a very good pick here. Since the spring of 2025, the bookie has had a licence of its own but the site hasn't changed, with Playbook Gaming still providing the platform. In short, it's very similar to StarSports.

While StarSports has focused more on special markets, however, you could probably argue that AK Bets has been better in connecting with its audience. The founder is very active on the bookie's social media and you just get the feeling that the site is on top of things. The withdrawals are no different, being near-instant.
BestOdds is one of the new Playbook Gaming offerings, hitting the market in late 2025. Considering that Playbook provides a plug-and-play product, so to speak, the launch date doesn't really matter as the sportsbook is incredibly solid anyway. Of course, BestOdds has helped with the introduction of some promotions too.
StarSports has a slightly fancier look, with more advanced icons and styles, but it doesn't make a big difference in the grand scheme of things. That said, BestOdds lacks special markets for TV shows and more, which has become a speciality (pun intended) of StarSports. In short, BestOdds still has some work to do even if it's very good already.
McBookie might not be the best site that Playbook Gaming has to offer, especially since the owner isn't really pushing the brand, but it warrants a mention here as it's operated by Star Racing Limited. This means that it uses the same licence as StarSports, which is what AK Bets used to do before.

In any case, the sportsbook is just what you would expect in terms of the design, depth and navigation. Promotions shine with their absence, though, and that once again ties back to the owner's decision not to push the brand. Those of you who are Scotland-based might find it interesting anyway, given the theme.

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.