Star Sports Sister Sites: Best Alternatives & Offers (2025)

Licence UKGC Licence (9177)
Owner Star Racing Limited
Sportsbook PlayBook Gaming
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Bet £50 to Get £25 in Free Bets

New customers only using Promo Code BET50GET25. Min first bet £50 at Evens (2.0) or greater. Single bets only. Free £25 bet credited within 24hrs, valid for 7 days. Cashed out/void bets excluded. Online only. Offer valid 05/06/25–31/10/25. Full T&Cs apply. 18+. GambleAware.org

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Written by Steven Hubbard
Verified by BettingLounge team
Last updated 01/12/2025

List of StarSports Sister Sites

The direct sister site of StarSports is McBookie, as both are operated by Star Racing Limited (with McBookie running as a white-label solution).

In addition, StarSports is part of the Playbook Gaming sportsbook network, which includes 10+ other betting brands such as AK Bets, NRG, PricedUp, and DragonBet.

Below, we’ve listed all StarSports sister sites for both betting and casino players. Unfortunately, some of these sites do not currently offer welcome bonuses for new customers.

Betting
Casino
  • Gentleman Jim logo

    Bet £20 Get a £10 Free Bet + 50 Free Spins

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    Licence UKGC Licence (60213)
    Owner Lovell Brothers Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+, UK. Promo code ‘JIMB20G10’. Place a £20+ accumulator bet on any qualifying Sports market within 7 days. Minimum 3 legs. Minimum odds of 2.0 (Evens) per leg. Selections must be from different events. Once the qualifying bet settles, you’ll receive: One £10 Free Bet (max winnings £500) + 50 Free Spins (10x wagering) on selected Big Bass slot titles within 24 hours. Full T&Cs apply.
  • Planet Sport Bet logo new
    Planet Sport Bet Sister site

    Bet £20 Get a £10 Free Bet

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    Licence UKGC Licence (65109)
    Owner Planet Sport
    Sportsbook PlayBook Gaming
    Join Bookie
    New customers only. Sign up using the promo code 'bet20get10'. Place a min. £20 bet at odds of Evens (2.0) or greater and receive a £10 Free Bet. Offer starts on 00:01 Tuesday 17/06/2025 and runs until further notice. Free bet credited by noon following the date of bet settlement. Valid for 7 days. 18+, UK/IE residents only. Full T&Cs apply.
  • PricedUp logo new
    PricedUp Sister site

    Bet £40 Get £20 in Free Bets

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    Licence UKGC Licence (1776)
    Owner Off Course Bookmakers Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
  • dragonbet new logo
    DragonBet Sister site

    £1 Minimum Deposit & Fast Withdrawals (45 Minutes)

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    Licence UKGC Licence (58016)
    Owner Lovell Brothers Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
  • AK Bets logo
    AK Bets Sister site

    Winnings Boost up to 25% on Your First Bet

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    Licence UKGC Licence (66030)
    Owner AKBO Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet.
  • BestOdds logo
    BestOdds Sister site

    Bet £20 Get £25 in Free Bets

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    Licence UKGC Licence (66479)
    Owner Razorbill Links Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    New UK customers only. Register with promo code 20x5fb and place a £20+ bet on any selection at minimum odds of Evens (2.00) to receive 5 x £5 Free Bets. The first Free Bet will be credited once your qualifying bet settles, with each subsequent Free Bet becoming available 24 hours apart. Free Bets expire 24 hours after being awarded. T&Cs & Maximum Payouts apply.
  • NRG logo
    NRG Bet Sister site

    Bet £20 Get a £10 Free Bet

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    Licence UKGC Licence (63635)
    Owner SharedBet Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    New customers only. Sign up using promo code b20g10. Deposit and place a minimum £20 bet with minimum odds of evens (2.00) and receive a £10 free bet upon bet settlement. Free bet expires after 7 days. 18+. GambleAware.org. Full T&Cs apply.
  • London Bet logo 2
    London Bet Sister site

    New UK Betting Site (No Welcome Offer)

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    Licence UKGC Licence (66162)
    Owner Thistle Bet Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
  • bresbet new logo
    BresBet Sister site

    No Welcome Offer

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    Licence UKGC Licence (50122)
    Owner BresBet Ltd
    Sportsbook PlayBook Gaming
  • BetWright logo
    BetWright Sister site

    Bet £10 Get a £10 Free Bet + Up to £300 in Free Bet Bangers

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    Licence UKGC Licence (64666)
    Owner Onyx Gaming Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+, UK only. Enter code EPL10 during registration. Deposit £10 and place a bet of £10 on any Premier League Outrights 2025/26 market at minimum odds of 2.0 (Evens). Free bet credits can only be wagered on English Premier League markets. Free bets will be credited within 24 hours of successful registration and qualification. Full T&Cs apply.
  • McBookie logo
    McBookie Sister site

    No Welcome Offer

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    Licence UKGC Licence (009177)
    Owner McBookie Ltd
    Sportsbook PlayBook Gaming
    Platform Star Racing Limited
  • Gentleman Jim logo

    Wager £10 Get 20 Free Spins

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    Licence UKGC Licence (60213)
    Owner Lovell Brothers Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+, UK. New Gentleman Jim customers only. Opt in using the promo code ‘bigbassspins' and make a minimum deposit of £10. Deposit a minimum of £10 and receive 20 free spins on Big Bass Splash. The 20 Free spins will be added by 23:59 the day after qualification. 7-day expiry. Full T&Cs apply.
  • Planet Sport Bet logo new
    Planet Sport Bet Sister site

    Wager £5 Get 50 Free Spins

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    Licence UKGC Licence (65109)
    Owner Planet Sport
    Sportsbook PlayBook Gaming
    Join Bookie
    New Casino customers only. 18+, UK & Ireland only. Deposit & bet £5+ cash on any slots game and get 50 x 10p free spins. To qualify, customers must use the promo code spins50. No wagering requirements. Qualifying wagers must be placed within 7 days of registration. Full T&Cs apply.
  • dragonbet new logo
    DragonBet Sister site

    Deposit £10 Get 20 Free Spins

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    Licence UKGC Licence (58016)
    Owner Lovell Brothers Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+. UK new customers only. Promo code: bigbassfreespins. Min deposit £10 to get 20 free spins on Big Bass Splash worth £2. The 20 Free spins will be added by 23:59 the day after qualification. Spins expire in 7 days. Winnings from free spins are withdrawable immediately. 1x per household. Payment restrictions apply. Full T&Cs apply. GambleAware.org
  • BestOdds logo
    BestOdds Sister site

    Wager £20 Get 250 Free Spins

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    Licence UKGC Licence (66479)
    Owner Razorbill Links Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    New UK customers only. Wager £20+ on selected Pragmatic Play slots to get 50 Free Spins daily for 5 days. Spins expire 24 hrs after issue. Max Payouts & Full T&Cs apply.
  • NRG logo
    NRG Casino Sister site

    Wager £25 Get 100 Free Spins on Big Bass Bonanza

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    Licence UKGC Licence (63635)
    Owner SharedBet Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    New customers only. Sign up using promo code nrg100 and make a minimum deposit of £25, then wager a minimum of £25 on Big Bass slots and receive 100 Free Spins on Big Bass Bonanza. 18+. GambleAware.org. Full T&C's apply
  • BetWright logo
    BetWright Sister site

    Wager £20 on Big Bass Slots and Get 100 Free Spins

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    Licence UKGC Licence (64666)
    Owner Onyx Gaming Limited
    Sportsbook PlayBook Gaming
    Platform Playbook Gaming
    Join Bookie
    18+, UK only. Sign up using the Promo Code BIG1000 and make a minimum deposit of £20. Then wager a minimum of £20 on Big Bass slots and receive 100 Free Spins on Big Bass Bonanza 1000. Free spins have a 7-day expiry and must be wagered 10x. Full T&Cs apply.

Who Owns StarSports?

Star Sports is owned by Star Racing Limited and operates out of a head office in Brighton and Hove. Founded in 1999 as Star Racing, the bookmaker initially focused solely on horse and greyhound racing before adding other sports to its books in 2009, which is when the brand changed its name to StarSports.

A staple of the telephone betting industry, the site has always tried to stay on top of trends, but was admittedly late to opening a website.

Nevertheless, in 2018, the StarSports site was born and since then it has been attempting to compete with the big boys in the industry.

Star Racing also runs McBookie as a white label solution, meaning it's the one direct sister site of StarSports.

Star Racing Limited utilises Playbook Gaming Limited's sportsbook technology and Star Sports will thus be very familiar to most punters who sign up.

But, this also means that there are quite a few Star Sports sister sites for punters to take a look at. Having said that, we have never been big fans of the Playbook Gaming technology.

StarSports Sister Sites Reviewed

Below, we review three of StarSports' sister sites and as they are fundamentally the same product, we focus on the differences between them.

AK Bets logo

AK Bets

AK Bets used to be operated by Star Racing Limited under a white-label arrangement, which makes it a very good pick here. Since the spring of 2025, the bookie has had a licence of its own but the site hasn't changed, with Playbook Gaming still providing the platform. In short, it's very similar to StarSports.

AK Bets sportsbook

While StarSports has focused more on special markets, however, you could probably argue that AK Bets has been better in connecting with its audience. The founder is very active on the bookie's social media and you just get the feeling that the site is on top of things. The withdrawals are no different, being near-instant.

BestOdds logo

BestOdds

BestOdds is one of the new Playbook Gaming offerings, hitting the market in late 2025. Considering that Playbook provides a plug-and-play product, so to speak, the launch date doesn't really matter as the sportsbook is incredibly solid anyway. Of course, BestOdds has helped with the introduction of some promotions too.

BestOdds Home

StarSports has a slightly fancier look, with more advanced icons and styles, but it doesn't make a big difference in the grand scheme of things. That said, BestOdds lacks special markets for TV shows and more, which has become a speciality (pun intended) of StarSports. In short, BestOdds still has some work to do even if it's very good already.

McBookie logo

McBookie

McBookie might not be the best site that Playbook Gaming has to offer, especially since the owner isn't really pushing the brand, but it warrants a mention here as it's operated by Star Racing Limited. This means that it uses the same licence as StarSports, which is what AK Bets used to do before.

McBookie

In any case, the sportsbook is just what you would expect in terms of the design, depth and navigation. Promotions shine with their absence, though, and that once again ties back to the owner's decision not to push the brand. Those of you who are Scotland-based might find it interesting anyway, given the theme.

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.

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