Planet Sport Bet is powered by the Playbook Gaming platform, meaning some of its sister sites are AK Bets, BresBet, Gentleman Jim, London Bet and StarSports.
Most punters will be familiar with Planet Sports through its news websites, such as Football365 and TEAMtalk, but a few years ago the company entered the gambling scene. Partnering up with Playbook Gaming Limited, which is also the provider of several betting sites, Planet Sport Bet was launched in 2021.
After initially relying on Playbook Gaming's UKGC licence (account number 50122), Planet Sport Bet now has a licence of its own (account number 65109). As shared licenses can cause issues with registration, the fact that Planet Sport has an exclusive one is very important indeed, and gives it an edge over some new betting sites.

Planet Sport Bet is very obviously an experiment, with Planet Sport attempting to branch out from the news industry. I was initially a bit sceptical about the move as a whole, but several years on, it must be said that the owner has done a good job. From the low minimum deposit to the price boosts, there are some things to like.
If it wasn't already clear, Playbook Gaming's backing also means that the sportsbook is of a very good quality, with decent market depth and low betting margins for the most part. On the flip side, the bookie could do with some more payment methods, and it certainly cannot compete with the best sites on the promotions front.
Below, we have taken a closer look at three of the Planet Sport Bet sister sites, highlighting why they are suitable options.
BestOdds is one of the new Playbook Gaming sites, launching in the UK at the end of 2025, but there's a good reason why we have picked it here. Before becoming a bookie, BestOdds was actually an affiliate site in the US, comparing odds, giving tips and so on. In short, it's not too far away from Planet Sport Bet's background.
It might just be because the bookie is new and wants to make a flashy entrance, but there are already a few promotions to claim and the price boosts are in place. One of the things we tested immediately after the launch was the withdrawal time of BestOdds, and at least then it was very quick at under an hour.
Gentleman Jim is the second betting brand of the Lovell Brothers, who are also behind DragonBet. While the two use Playbook Gaming, just like Planet Sport Bet, Gentleman Jim is actually rather different in the sense that it has opted for a very clear theme. You can see this in the image below.
Regardless of the theme, though, the bookie has a very solid sportsbook with some good features - as you would expect thanks to the platform. The minimum deposit is also nice and low at £1 like Planet Sport Bet, which makes it stand out from the sisters. Some more payment methods would be nice, but it's okay as it is.
AK Bets can certainly be considered as one of the Playbook Gaming heavyhitters, having been around before the online launch. Furthermore, the founder Anthony Kaminskas has made himself the face of the brand and that has enticed a lot of punters, combined with a genuinely good product.

The customer support is one of the main selling points, along with the low minimum deposit and the speedy withdrawal times. AK's Big Prices also ensure that punters can get good odds, so there is a lot to like about the bookie. To continue to grow, AK Bets will have to continue on this path (though that is easier said than done).

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.