Parimatch's sister sites in the UK include BetVictor, TalkSPORT Bet, Betano, Smooth Spins, Puntit and Heart Bingo.
All of these brands operate under the BV Gaming Limited UKGC licence (39576). Parimatch is operated as a white label site, which is why you’ll notice it shares many of the same features, promotions, and platform design as its sister brands.
Parimatch, which entered the UK scene back in 2020, is owned by the Parimatch Group. After two decades of operating as a bookmaker in Ukraine, the betting site partnered with BV Gaming and in hindsight, this was a very good decision.
Now part of the BV Gaming empire, there is a lot to like about the sportsbook. Of course, this also means that Parimatch has quite a few sister sites as BV Gaming evidently likes the white-label solution.
The sisters include BetVictor, which is the main betting site of them all, Betano, Puntit and talkSPORT BET. All of these sites rely on a very strong sportsbook foundation and the designs are the same, with the colour schemes being the only differences.
Below, we review each of Parimatch's sister sites and since they are fundamentally the same product, we focus on the differences between the three.
As the first sportsbook launched by BV Gaming, with a long history in the industry, there is no doubt about BetVictor's status as the superior of the Parimatch sister sites. It is true that the sportsbook is more or less the same across these bookmakers, but the details make a big difference.

BetVictor has more promotions for its customers, such as the weekly bet club, and there is additional focus on current events. Customer support is provided by BV Gaming for all of the sites so in theory, there should not be any difference but the feeling is that BetVictor is more prioritised by the support team.
The app, which is available for iOS and Android, is great to use but even though the withdrawals are decent, they could still be better. Not that it matters much for the overall quality of BetVictor, which is top-notch.
Betano is more well-known in mainland Europe, operating in several markets, but the decision to launch in the UK was made in 2024 (or at least, that is when the launch took place). BV Gaming was an obvious choice for the owner Kaizen Gaming and as a result, Betano is rather competitive.

It still struggles to compete with the actual best, by virtue of the fact that it is not really unique, but you cannot argue against the quality. In addition to speedy withdrawal, as confirmed by multiple tests by us, the bookie has also added some nice promotions such as the early payout. This is a huge perk indeed.
The app is very nice, as you would expect, and the colour scheme works well. Few complaints from us, as such, even if Betano does not stand out much.
TalkSPORT BET is the perfect example of a white-label betting site, with the brand being very popular in the radio and broadcasting industry. In an attempt to make the most of this popularity, talkSPORT decided to team up with BV Gaming in 2022 and so far, the strategy has been somewhat successful.

It must be said that talkSPORT has done a good job of using its brand, often offering promotions for sports that are big on the radio show, while the popular radio hosts are used as ambassadors. Combining this with BV Gaming's brilliant platform, you can certainly understand why it has become fairly popular.
We would like to see more payment methods, even if that goes for all BV sites, and you could also argue some more popular promotions are needed (like early payout).

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.