Ken Howells Sister Sites: Best Alternatives & Offers (2026)
List of Top Ken Howells Sister Sites & Welcome Offers
Ken Howells does not have any sister sites through their licence, but the sportsbook is powered by EveryMatrix, meaning they have sister sites in the likes of BetTom and BetGoodwin.
Here, we take some Ken Howells sister sites and a handful of alternatives we think are worth your time. This will leave you with everything you need to know ahead of deciding your next steps.
- 50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.
- 18+ only. Deposit and wager £20 on a qualifying bet (cash, min 2/1 odds) settled. Free bet is provided as 3x£10 free bet token to be used on any sports with odds between 2/1 and 20/1.s. New Customers Only, Valid for 1 use per customer. Offer will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. Full T&Cs apply.
-
New customers only. Promo code WELCOME10. Place a qualifying bet of at least £10, at minimum odds of 6/4, within 7 days of registering. Bets placed on horse & greyhound racing do not qualify. Upon settlement, you will be credited a £10 accumulator free bet: minimum of 4 legs at minimum odds of 2/5 (1.4) per leg. 7-day expiry. Full T&Cs apply. - 18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet.
- 18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
-
Place your first sports bet of £40 or more and get £20 Free Bets. Wagering conditions: New customers only, 18+. Min deposit £20. Place a £40 bet on any sport at 2.0+ to qualify for a £20 free bet. Free Bet valid 7 days. T&Cs apply. BeGambleAware.org. - 18+. New players only. Opt-in required. Min deposit £20. Offer is 100% match bonus up to £50 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus + deposit). Only bonus funds count toward wagering contribution. Bonus funds must be used within 30 days. BeGambleAware.org.
-
New customers, 18+. Place at least 5 single bets of £10+ at odds of evens (2.0) or greater within the first 7 days of registration to get a £10 free bet. Get additional weekly £10 free bets by placing 10 single bets of £10+ at odds of evens (2.0) or greater for every 7-day period. Full T&Cs apply. -
New 18+ New Customers only. Deposit and bet on any sports with min odds of 2.0. Get 50% Back of your first days' losses as a Free bet up to £50+£20 Casino Bonus. T&Cs apply.
- Get 50% back on first day casino losses as a free bonus funds up to £50. To be credited within 24 hours. Max Casino Bonus per customer £/€50. 5x wagering requirement applies to Casino Bonus. Customers who qualify for the welcome offer free bet will also receive 10x free spins on Big Bass Splash. Each free spin is worth £0.10. Full T&Cs apply.
- Deposit and wager £20 on Casino Slots and get £36 Casino Bonus. Bonus Funds require 20 x Wagering before withdrawal, No max win limits. New Customers Only, Valid for 1 use per customer. Bonus will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. T&Cs apply.
- New customers only. Promo code WELCOME200FS. To qualify, wager £20 on any slot game, crash games are excluded. Upon qualification, you will receive 200 Free Spins on Big Bass Splash valued at €/£0.10 per spin. Max take out from Free Spins is capped at €/£50. 24-hour expiry. Full T&Cs apply.
-
Stake £20 or more in total on any non-jackpot slots within the first 7 days. The Free Spins can only be used on Big Bass Splash. Winnings from Free Spins will be paid into the cash balance. Free Spins are valued at 10p per spin. Free Spins are valid for 3 days after being credited. T&Cs apply. BeGambleAware.org. - New players only. One offer per player. Min deposit £20. Max bonus bet £5. Offer: 100% bonus match on 1st deposit up to £247 + 100 free spins + 1 Scratchcard. Minimum wagering of £20 required to unlock the scratchcard, details & terms sent via inbox. Free spins expire in 72h, winnings capped at £100, credited as cash and are immediately withdrawable. Bonus funds expire in 30 days and are subject to 25x wagering the total bonus & deposit. Only bonus funds count towards wagering contribution. BeGambleAware.org.
- New customers, 18+. Stake £100 or more on any of our Live Casino games each week and receive a £10 casino bonus each Friday. Bonuses are subject to a 25x wagering requirement and expire after 7 days. Maximum cash payout is £100. Full T&Cs apply.
Who Owns Ken Howells?
Ken Howells is owned by Targetlocal Limited (UKGC: 422). Ken Howells itself has roots back to 1963 but its online footprint is minuscule by comparison, having only launched in 2025.
Targetlocal, however, has been registered for remote betting through the UK Gambling Commission for a little longer, courtesy of an active date in July 2023. Alongside that, it's not just Ken Howells under their stewardship.
Will the Targetlocal offerings give you what you need, or will a Ken Howells alternative need to be explored? We have it all covered here.
What Are the Ken Howells Pros and Cons?
Ken Howells is a betting brand that is trying to straddle two worlds. Its reputation from a bricks-and-mortar perspective is built on three generations of trusted relationships, but the move to online betting represents an acknowledgement that it needs to innovate to stay relevant.
With that old school nature in mind, it is perhaps not a huge surprise that one of the areas Ken Howells underperforms is with the payment options available.
Punters can only deposit by debit card, while the minimum deposit value of £10 and maximum of £5,000 are hardly anything to write home about.
What did surprise us a little was the lack of customer service. You've got limited means of contact combined with hours that are equally as limited, and to make matters worse, its FAQ is nonexistent as well.
It is not all bad news, though. You have a casino and live casino offering that boasts 1,200 games, with those provided by some of the biggest software names in the business. That said, it is the sports section that really stands out.
You will find over 40 sports to bet on, with horse racing and football the star two. Both are covered globally, with the football markets amongst the best on the market as Premier League matches boast circa 900 different options! Margins of 6.11% are above average as well.
Ken Howells Alternatives Reviewed
Ken Howells certainly isn't disgracing itself with its offering, and it may well look to make enhancements as it establishes an online presence and gathers customer feedback. Right here and now, though, it is far from unfair to suggest it is not the polished article.
How does it stand up to the alternatives we've handpicked below, which also use the EveryMatrix platform?
BetTom
It is possible that you have not heard of BetTom before, and that is because it is one of the newer betting sites available for UK punters. Despite being founded in 2025, it already looks and feels like a well-established site, which is always a positive.
Offering horse racing, football, as well as a number of the UK's favourite sports, there is something for everyone at BetTom. This is without even mentioning the political and special markets that can also be found on the site.
The benefit of the EveryMatrix partnership means you can also play casino on the site, which is something we often see new betting sites lack. BetTom, as such, already has an advantage of sorts here.
36Vegas
Continuing with the EveryMatrix links is 36Vegas, which is actually slightly younger than the aforementioned BetTom, as it was founded in October 2025. However, there are no real differences in terms of quality.
Indeed, as you will find on Ken Howells too, the Vegas-themed site offers racing fixtures across the UK, Ireland and international tracks, as well as ante-post markets.
If football is more your thing, do not stress, given that there are more than 500 markets offered on top-level fixtures from the Premier League to the Champions League. More than enough, without a doubt!
BetGoodwin
BetGoodwin is certainly one of the more well-known EveryMatrix options, having been around for quite some time. It is also one of the reasons why it features highly on our list of the best horse racing bookies.
The site features racing from the UK, Ireland and international racecourses. However, it also helps that Best Odds Guaranteed is offered, barring international fixtures. Whilst it is a regular offer, it cannot be overlooked.
Most of the promotions are also tailored towards racing, so if you are beaten by 1/2 a length or a horse with odds of 50/1 or more, then you will be paid out if you finish second. A great offering for customers.
Message Bet
There is a huge possibility that you have never heard of Message Bet. When discussing Ken Howells sister sites, though, we have to mention it. It forms part of what is a small group of bookies under Targetlocal Limited.
To cut to the chase, opting for Message Bet ahead of Ken Howells will involve a significant shift in how you bet. Rather than betting in a traditional online manner, you instead place your wagers via WhatsApp, and other messaging platforms. The Message Bet brand name makes a lot more sense with that context given.
Casino betting is non-existent, but there are some serious upsides to using Message Bet from a sports betting angle - if you want to step away from a proper online betting platform.
Firstly, Message Bet doesn't offer odds in a traditional sense. Instead, it has a live connection into 25 "main" bookies and claims to provide punters the best of those prices, which stops bettors having to shop around. It also provides 5% cashback on losses.
More Ken Howells Guides
Popular Sister Sites Guides
All Sister Sites Guides
Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.