Ken Howells Sister Sites: Best Alternatives & Offers (2025)
List of Top Ken Howells Sister Sites & Welcome Offers
Ken Howells does not have any sister sites through their licence, but the sportsbook is powered by EveryMatrix, meaning they have sister sites in BetTom, BetGoodwin, AK Bets, PricedUp and more.
Here, we take a look at the new kid on the block and some Ken Howells sister sites and alternatives. This will leave you with everything you need to know ahead of deciding your next steps.
-
Offer valid for new customers aged 18 years and over. Sportsbook only. 50% of first day losses refunded as a free bet. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used within 7 days. Full T&Cs apply. -
Minimum of 3 bets of £10 or more on separate events at odds of evens (2.0) or bigger to qualify. Max free bet £25. Free bets are non-withdrawable and to be credited within 24 hours. -
18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet. -
18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad -
New members only. £10+ bet on sports (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accepted in 7 days, valid 7 days; £20 use on sportsbook, £10 on Bet Builder. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org. 18+. -
-
18+. New players only. Opt-in required. Min deposit £20. Offer is 100% bonus match up to £30 on your first deposit. Bonus funds can be used on a real money sports bet with minimal odds of 3/4 (1.75 decimal) or higher, any sport except virtuals, boosted odds, handicap, & draw no bet markets. Bonus funds are separate to cash funds and subject to 5x wagering requirement (bonus + deposit). Only bonus funds count toward wagering contribution. Bonus funds must be used within 30 days. BeGambleAware.org. -
18+ New customers only. Place a £5+ bet at minimum odds of 1/1 (2.0) within 14 days of sign-up. Get £25 in Free Sports Bets + 50 Free Spins (valued at £0.10 each), valid for 7 days on selected bets and games. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org -
18+. Play Safe. Online only. New UK customers using promo code G40. Deposit & place £10 cash single bet (min odds 1/2) on sportsbook (excl. Virtuals). Get £40 in Free Bets (4x£10), valid for sportsbook (excl. Virtuals), 7 days expiry, must use in full (£10 each). Not valid with deposits via PayPal, Neosurf, Paysafe, Apple Pay, NETELLER, Skrill, ecoPayz, Kalibra/Postpay or WH PLUS Card. Full T&Cs apply. www.gambleaware.org #ad
- New customers, 18+. 50% back of first day casino losses as casino bonus up to £50. Minimum of 5 rounds during the qualifying period. Bonus funds maximum winnings capped at £500. 5x wagering requirement. First day casino losses equal all casino losses incurred before 23:59. Minimum losses of £10 to qualify for bonus funds. Full T&Cs apply.
- 18+, new customers only. 50% back of first day casino losses refunded as bonus funds up to £50. Bonus funds to be credited the next day. Bonus funds maximum winnings capped at £500. First day casino losses equals all casino losses incurred before 23:59. Wagering requirement for bonus funds is 5x. Minimum losses of £10 to qualify for bonus funds.
- New players only. One offer per player. Min deposit £20. Max bonus bet £5. Offer: 100% bonus match on 1st deposit up to £247 + 100 free spins + 1 Scratchcard. Minimum wagering of £20 required to unlock the scratchcard, details & terms sent via inbox. Free spins expire in 72h, winnings capped at £100, credited as cash and are immediately withdrawable. Bonus funds expire in 30 days and are subject to 25x wagering the total bonus & deposit. Only bonus funds count towards wagering contribution. BeGambleAware.org.
- New customers only. Opt in and wager £20 or more on selected games within 14 days of registration. Get 100 Free Spins for selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- 18+. Play Safe. New UK online customers only using promo code BBS200. Opt in required. Deposit & wager min £10 to claim 200 free spins at 10p per spin to be use on Big Bass Splash. 1x per customer. Free spins expires 72 hours from issue. Max £30 redeemable on free spin winnings. Payment methods restricted. Full T&Cs apply. www.begambleaware.org #Ad
- 18+. Play Safe. New customers using Promo code VAULT20 only. Opt in required. 1x per customer. Vault Cracker Megaways™ only. Wagering requirements apply. Max £20 bonus expires 72 hours from issue. Max £25 redeemable winnings. Customer verification may require deposit. Further terms apply. www.begambleaware.org #Ad
Who Owns Ken Howells?
Ken Howells is owned by Targetlocal Limited (UKGC: 422). Ken Howells itself has roots back to 1963 but its online footprint is miniscule by comparison, having only launched in 2025.
Targetlocal, however, has been registered for remote betting through the UK Gambling Commission a little longer, courtesy of an active date in July 2023. Alongside that, it's not just Ken Howells under their stewardship.
Will the Targetlocal offerings give you what you need, or will a Ken Howells alternative need to be explored? We have it all covered here.
What Are the Ken Howells Pros and Cons?
Ken Howells is a betting brand that is trying to straddle two worlds. Its reputation from a bricks and mortar perspective is built on three generations of trusted relationships, but the move to online betting represents an acknowledgement that it needs to innovate to stay relevant.
With that old school nature in mind, it is perhaps not a huge surprise that one of the areas Ken Howells underperforms is with the payment options available.
Punters can only deposit by debit card, while the minimum deposit value of £10 and maximum of £5,000 are hardly anything to write home about.
What did surprise us a little is the lacking customer service. You've got limited means of contact combined with hours that are equally as limited, and to make matters worse, its FAQ is non-existent as well.
It is not all bad news though. You have a casino and live casino offering that boasts 1,200 games, with those provided by some of the biggest software names in the business. That said, it is the sports section that really stands out.
You will find over 40 sports to bet on with horse racing and football the star two. Both are covered globally, with the football markets amongst the best on the market as Premier League matches boast circa 900 different options! Margins of 6.11% are above average as well.
Ken Howells Sister Sites & Alternatives Reviewed
Ken Howells certainly isn't disgracing itself with its offering, and it may well look to make enhancements as it establishes an online presence and gathers customer feedback. Right here and now though, it is far from unfair to suggest it is not the polished article.
How does it stand up to the Ken Howells sister sites and alternatives we've handpicked below?
William Hill
If you like the tradition and origin story of Ken Howells then William Hill could be a great alternative for you to explore.
The household brand of it wasn't built overnight, with roots dating back to 1934. It has, however, moved with the times, and now presents a well-rounded and slick operation.
Bettors can get started at William Hill for as little as £5, and withdrawals are returned within minutes too, whilst there are vast options available in terms of the payment methods. That gives it some immediate upside over Ken Howells.
There are some things it has to concede on though. The sports coverage is strong, with over 30 sports covered and around 700 markets available to bet on where the acid-test of Premier League betting is concerned.
They are not, however, as plentiful as what Ken Howells provides. Betting margins of 7.2% are worse too, albeit it far from awful.
The casino offering from William Hill comes courtesy of its "Vegas" section. You will find games across eight different categories there, including a live casino, making it a solid option more most average casino bettors.
Midnite
We've touched on a Ken Howells alternative from a traditional values perspective. Midnite is better considered as a modern, newcomer alternative, which aligns to the fact Ken Howells has only just moved online.
Midnite isn't quite as new but, with a 2019 launch year, it isn't a brand with a customer base established over generations. It has seen a rapid growth though, courtesy of its strong marketing and, importantly, the offering it provides bettors.
You won't be limited to card only deposits here, with debit cards an option but far from the only choice. Trustly, Paypal and Apple Pay all feature on the list of available methods. The minimum deposit is £5.
The modernisation doesn't stop with payment methods though. A discord community and 24/7 live chat function, both designed to assist in the customer service afforded to users, are strong upsides for Midnite too.
There are some shortcomings on the sportsbook. Esports is probably the headline positive from a pure coverage perspective, with 33 different sports betting options available in total. Market depth isn't spectacular for traditional sports betting with Premier League games only offering around 100 markets. Margins are excellent, however, at 4.86%.
Just a last word on the Midnite casino offering to cap things off; it's really strong. Established software providers serve up the games, with those games sitting across 17 different categories.
Message Bet
There is a huge possibility that you have never heard of Message Bet. When discussing Ken Howells sister sites, though, we have to mention it. It forms part of what is a small group of bookies under Targetlocal Limited.
To cut to the chase, opting for Message Bet ahead of Ken Howells will involve a significant shift in how you bet. Rather than betting in a traditional online manner, you instead place your wagers via WhatsApp, and other messaging platforms. The Message Bet brand name makes a lot more sense with that context given.
Casino betting is non-existent, but there are some serious upsides to using Message Bet from a sports betting angle - if you want to step away from a proper online betting platform.
Firstly, Message Bet doesn't offer odds in a traditional sense. Instead, it has a live connection into 25 "main" bookies and claims to provide punters the best of those prices, which stops bettors having to shop around. It also provides 5% cashback on losses.
Message Bet
There is a huge possibility that you have never heard of Message Bet. When discussing Ken Howells sister sites, though, we have to mention it. It forms part of what is a small group of bookies under Targetlocal Limited.
To cut to the chase, opting for Message Bet ahead of Ken Howells will involve a significant shift in how you bet. Rather than betting in a traditional online manner, you instead place your wagers via WhatsApp, and other messaging platforms. The Message Bet brand name makes a lot more sense with that context given.
Casino betting is non-existent, but there are some serious upsides to using Message Bet from a sports betting angle - if you want to step away from a proper online betting platform.
Firstly, Message Bet doesn't offer odds in a traditional sense. Instead, it has a live connection into 25 "main" bookies and claims to provide punters the best of those prices, which stops bettors having to shop around. It also provides 5% cashback on losses.
Popular Sister Sites Guides
All Sister Sites Guides
Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.