Gentleman Jim Sister Sites - All Bookies like Gentleman Jim (2025)

It's a no-brainer to mention DragonBet here, seeing as it's the only sister site of Gentleman Jim by ownership. The site has a focus on horse racing, given the Lovell Brothers' history, and in particular it markets to Welsh punters. Back in the day, it was even possible to have the whole site in Welsh.

A clear focus has been placed on customer support, with a live chat that goes beyond just standard queries. In fact, you can speak to an agent about certain markets and odds, which is fantastic if you have questions or want something priced up. The bookie is also very active on social media, which is nice.

For our second pick, we deciced to go with a bookie that also has a horse racing focus, albeit with slightly broader operations. StarSports is the perfect example here as while it started out as a racing bookie, great efforts have been made to widen the scope with the online version. For example, we have seen odds for political markets pushed by the bookie.

In terms of navigation and style, there are some differences between Gentleman Jim and StarSports, with the latter featuring a dedicated section for price boosts. StarSports also has a separate page with news and tips, so it makes the star-themed bookie stand out a bit more than its Playbook competitors.

NRG Bet is still a relatively new Sharedbet brand, i.e. the company owned by Playbook Gaming, so a certain standard is expected on the site. There are welcome offers for both casino and sports, which is nice to see, and there is a decent app to download as well. Like Gentleman Jim, the focus is broad.

Having said the above, NRG Bet doesn't really excite that much and it's something Sharedbet/Playbook will have to work on. The £1 minimum deposit helps pull things together, that's for sure, but it's also true that UK punters have very high demand and standards these days.