DragonBet is an independent bookmaker by its licence, but has sister sites that use the same Playbook Gaming software including AK Bets, NRG, Betwright, Planetsportbet, Gentlemen Jim and many more.
DragonBet is a digitalised version of the John Lovell Racing brand, which was created by the father of the site's owners, James and David Lovell. So, to see that legacy continued is nice, indeed.
Due to these links, the site is well known within the racing community, even sponsoring several big Welsh fixtures, including racing at Chepstow, for example. However, general sports betting is also possible, whilst a casino is also available.
To strengthen itself, the brand uses the highly popular white-label provider, Playbook Gaming, to enhance its prospects. The platform is used by several different lesser-known options, and DragonBet is one of the latest.
Before looking at its sisters, though, we look at why DragonBet is so popular.
With a lot of new sports betting firms, we have often seen them get distracted by fancy offers and inflated ideas. However, DragonBet does not do that; instead, it sticks to its roots as a traditional bookmaker brought online.
That is rare to find nowadays, so it must be commended for this alone. It also offers a few decent new-age promotions to customers. So, it does a good job of finding a solid middle ground, which can always (and must) be appreciated.
Below, we review some of DragonBet's sister sites, and as they are fundamentally the same product, we focus on the differences between them all.
PricedUp is one of the more well-known Playbook Gaming options, and in many ways is similar to DragonBet. Again, the bookmaker holds a place in horse racing, but this is due to partnerships with social media presences like the Racing Blogger.
The sign-up bonus also follows a similar idea, with you having to stake more than you get as a free bet from the site, which is indeed rather annoying. However, a £20 free bet is certainly not too bad, especially as you get 100 free spins, too.
Once again, the payment list remains the same, as does the extensive sportsbook. So, if you are looking for a DragonBet alternative, this may not be for you. However, if you like the experience enough, then this is the site for you.
London Bet is the newest bookie launch in partnership with Playbook Gaming, but there is not really much to tell it from its sister sites. In fact, it still features the exact same interface, albeit with a different colour scheme.
What is different, though, is that the British capital-themed site offers a capital gains programme. However, this is not open to everyone and requires your account to be upgraded for this.
Of course, this adds another layer to your account, and with three different upgrade choices available, it means there is something for those who want to invest in their betting capabilities.
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.