Betway does not have the same history as many of the best UK bookmakers, but that has not stopped it from reaching the top of the game. The bookie has benefitted from several prominent sponsorships since its launch in 2006, including with Premier League football teams, and most UK punters will consider it a very solid choice for betting.
Betway Limited owns and operates the site and while the parent company Super Group also has a few more sites in its repertoire, none of these are focused on sports betting. As such, Betway has opted for the same path as bet365 by focusing solely on the core product, convinced that this will ultimately drive more customers.
Of course, quite a few bookmakers are similar to Betway in terms of features and overall quality, but more on that below. Now, we will take a look at the strengths of Betway.
Although sponsorships have helped massively with getting punters through the door, the promotions offered are one of the main reasons for these deciding to stick around. The 4 to win game, which is free to play, is among the popular ones and this is combined with a comprehensive sportsbook - from the markets offered to features such as a bet builder tool.
There are better welcome offers out there, with Betway offering a matched deal if the first bet loses, but Betway makes up for this with its security and payment method terms. After all, in the long run, you want a bookie that offers good odds and many markets. This is exactly what Betway does and there is also a good app to download.
Betway does not have any sports sister sites, as already stated, but below are some very good alternatives that UK punters can take a look at instead. That is if you haven't signed up for these popular bookies already.
Bet365 is without a doubt the best overall betting site on the market. This makes it a great option for anyone who would like to move away from Betway. As we covered in our review, the sportsbook is nearly impossible for any competitor to match, with a clear focus on the core product rather than launching a bunch of sister sites.
The market depth is fantastic, with a great bet builder tool to make the most of this, and live streaming is offered for most sports events. Promotions such as the Early Payout are very popular among bet365 customers and the welcome offer is not bad either, but that is hardly why punters decide to stay with the bookie.
Bet365 is a fantastic choice for any punter, not just those looking for Betway alternatives, but we do recommend having an account on both in case there are differences in the odds.
If Betway does not have a long history in the game, the same cannot be said for William Hill. This bookmaker is very solid all-round, offering great depth for every sport, and horse racing fans in particular will know about this. Free live streaming is offered of the action as well as radio broadcasts, which you don't see everywhere.
The welcome offer is one we recommend claiming and the site also boasts several good promotions. The bet boost and epic boost are two good examples, showing that William Hill clearly cares about keeping its existing customers pleased with the sportsbook.
It will depend on the sport, as Betway and William Hill are level for many of them, but those who like horse racing should definitely choose the latter.
Finally, another great alternative for UK punters is Coral. It is one of the oldest bookmakers in the game, along with its sister site Ladbrokes, and the sportsbook is fantastic in many ways. As an example, we named it the best site for betting on snooker.
Odds are consistently good, with low betting margins as well, and punters can often find streaming of the action. The bet builder is decent too and as for the market depth, there can more or less be no complaints. The welcome offer is also one of the best around, with free bets up for grabs.
Just like Betway, Coral has also sponsored a lot of big sporting events and this subsequently means a lot of punters already have an account on the site. If you are yet to join, though, we highly recommend doing so.
Operator | Welcome Offer | Bonus Code | Claim Offer | |
---|---|---|---|---|
| Welcome Offer Bet £10 Get £50 in Free Bets | No code required | Claim Offer | New Customers only. Sign up and make a qualifying deposit of £5 or more to qualify for 500% of that amount in Bet Credits up to £50*. Bet credits are credited upon settlement of qualifying bets to the value of the deposit (capped at £10*), which must be within 30 days of claiming the offer. Min odds/bet and payment method exclusions apply. Returns exclude Bet Credits stake. T&Cs, time limits & exclusions apply. Registration required. |
| Welcome Offer Bet £10 Get £60 in Free Bets | T60 | Claim Offer | 18+. Play Safe. New players using T60 code. Online only. Get £60 bonus split as follows: (i) Deposit £10. Get a £20 Vegas Bonus on selected games (72hr expiry, wagering reqs apply); “(ii) bet £10+ (odds 1/2+) with cash or Vegas winnings (after wager reqs met). Once settled, get 4x£10 sports free bets (valid 7 days, excl. virtual sports). Payment & country restrictions & full T&Cs apply. #ad |
| Welcome Offer Bet £10 Get £40 in Free Bets | No code required | Claim Offer | 18+ New UK+ROI Customers only. Min deposit & bet £10 at min odds 1/2 to qualify for 4 x £10 free bets. Certain deposit methods and bet types excl. Free bets valid for 7 days, stake not returned. Restrictions + T&Cs apply. |
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.