BetVictor has several sister sites including Betano, Parimatch, Puntit, TalkSPORT Bet, Smooth Spins and Heart Bingo.
All of these brands operate under the BV Gaming Limited UKGC licence (39576), meaning they are run by the same parent company.
BetVictor was launched in 1946 and is considered to be one of the biggest betting sites in the world, not just operating in the UK market. Owned by BV Gaming Limited, the parent company decided to expand its operations with the white-label additions of Betano, Heart Bingo, Parimatch, Smooth Spins and talkSPORT BET.
Essentially, BV Gaming Limited provides the platform and licence for these betting and casino sites, while the actual ownership is in other hands. For example, Parimatch was already an established betting site elsewhere when it decided to enter the UK market, partnering with BV Gaming and thus providing some familiarity to new customers.
Below, we review three of BetVictor's sister sites and as they are fundamentally the same product, we focus on the differences between them.
Out of the sister sites, Parimatch is certainly the more established one as it launched in Ukraine back in 2000. The UK entrance took place in 2020, but sponsorships with several big sports teams - such as Chelsea and Leicester - have helped make the brand a well-known one among UK punters.

The sportsbook is pretty much what you get at BetVictor, with very solid market depth and a nice navigation. Parimatch has also made sure to add some good promotions, from the sign-up offer to the free-to-play Scoreline Selector, so there is value for everyone. Finally, there is also a good app to download.
On the negative side of things, there are only a few payment methods are offered, more specifically debit cards and Apple Pay. This is because the popular e-wallet PayPal has been removed from the BV Gaming empire.
Betano is one of the latest additions to the BV Gaming family, launching in May 2024, and it has already become a semi-popular betting site among punters. Above all, this is thanks to the sponsorship of the football club Aston Villa, showcasing the bookie's logo during Premier League games.
As opposed to the start of Betano's journey, it's not all about the sign-up offer anymore, with some good promotions added too. At least at the time of writing, the Early Payout is one example which surely will come in handy for most. The actual sportsbook is pretty much the same as BetVictor, though, so no need to worry there.
We have also done multiple tests of Betano's withdrawal time and they were all relatively quick, proving that you don't need to wait long for your winnings.
Puntit is probably the most interesting case so far. In addition to teaming up with BV Gaming for the UK product, the bookie also launched in India with the same platform. It's the first time that BV Gaming has gone outside of the UK, acting strictly as a platform provider rather than a licence holder or anything of the sort.

In any case, Puntit's sportsbook is indeed very similar to BetVictor, even if a lighter theme makes the site stand out a bit from its sister sites. If it wasn't made clear already, we really like the layout of BV Gaming's sportsbook as Puntit shows price boosts, upcoming horse races, big events, trending bets and much more on the homepage.
It all feels very serious and, above all, helpful. Some more promotions should probably be added down the line to help compete with some of the best, but for now, Puntit has got off to a promising start.

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.