BetTarget is a brand managed by White Hat Gaming meaning it has a large number of sister sites, including 247Bet, Dream Vegas, Hopa, Skol Casino, Grand Ivy Casino and many more.
As BetTarget is a white-label site through White Hat Gaming, the alternatives provide a similar, but not necessarily identical service.
We have decided to list the Casimba brands at the top, as they are undoubtedly the biggest and best of the White Hat Gaming offering.
BetTarget is a white-label solution that is owned by White Hat Gaming Limited (UKGC: 52894), making it one of several brand names that falls under the White Hat umbrella.
BetTarget itself was launched in 2021, but White Hat has been in operation for a couple of years longer giving it a decent block of experience in the iGaming world.
Here we assess some BetTarget sister sites to provide you with a steer as to how White Hat flex their offering across its different arms.
How you rate the sportsbook at BetTarget will probably depend what you are looking for. If you include a number of eSports, the sport count is pushing towards a highly respectable 40, with football the headline sport boasting a deep selection of markets to bet on.
There are a number of lesser-followed sports also available; ski jumping and badminton being two examples. Unfortunately, greyhounds and horse racing is not available. That is a huge miss for a lot of punters.
If, however, you are not a punter that bets on those sports then the sportsbook isn't half bad. Alongside the decent market depth, you can enjoy live streaming of certain events, alongside in-play markets. Betting margins are more than acceptable at 7.04% as well.
Over in the casino, which includes a live casino section, there are games supported by 80+ software providers including some big names like NetEnt and Pragmatic Play. Those recognisable brand names flow through into the actual games too with "Big Bass" variations and "Starburst" just a couple of examples that immediately jump off the page.
On the downside, navigation in the casino is not the cleanest and the welcome bonus, whilst appealing on first glance, is subject to 35x wagering.
If you are not a horse racing fan, BetTarget makes a fairly convincing case for having your business. It is far from the only brand name available from White Hat Gaming though. Here are some BetTarget sister sites for you to also consider.
Karamba is a long established website in the UK betting markets having been launched some 20 years ago. There is nothing dated about the offering it provides to bettors though with the sportsbook and casino space more than measuring up against a lot of providers.
Don't get us wrong, like BetTarget, Karamba is not close to being a market leader in any of the spaces it operates in but does tick a lot of boxes making it a tidy second-tier option.
The entire site is very closely aligned with BetTarget too. The shortfalls of no horse racing remains but the upside of streaming, good football coverage and acceptable betting margins equally so.
The casino offering is a straight rinse and repeat too. One thing we didn't call out in our BetTarget pros and cons is the extensive payment options White Hat Gaming make available to punters.
We end our BetTarget sister sites round-up with a change of pace as we put 21 Prive under the spotlight. There are some real similarities between BetTarget, Karamba and Mr Ben, but that is not the case with 21 Prive. If the former three are worth an exploration, we'd suggest you save yourself the pain of giving 21 Prive a look.
Outside of both BetTarget and 21 Prive falling under the ownership of White Hat Gaming Limited, you would not know they are associated. 21 Prive is a casino-only offering. You might think that means the casino excels against the sportsbook and casino hybrids; it doesn't.
The casino layout is busy and cramped, the search ability on the site is plagued by minor navigation bugs, and the depth of games isn't head and shoulders above the other sites either. With over a decade worth of trading under its belt after a 2014 launch, it really should pack more of a punch.
The first takeaway when landing at Mr Ben is that the site cuts a different feel to the two brands mentioned so far (Karamba and BetTarget). The differences, though, pretty much end with that look and feel piece because.
Putting the sites side-by-side, you will quickly observe that the differences are very much driven out of strongly contrasted colour schemes; which you prefer is a personal choice. For our money, we quite like Mr Ben, mainly owing to a slightly stripped back feel to the navigation buttons.
As for the things that really matter, it is exactly as you were in the sportsbook. There is a wide array of sports covered, in-play betting, streaming, betbuilder functionality and, again, not horse racing and no greyhound coverage.
The structure of the casino is another area that is slightly different, without being different in terms of what is available. Navigating to the live casino requires an extra step at Mr Ben - a small annoyance but not the end of the world.
Once you are over that, though, the general manoeuvrability around the casino is probably better than at BetTarget. You still benefit from the big names propping up the casino too, with Pragmatic providing 290 games whilst PlaynGo serve up 228, followed by Red Tiger with 177.
Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.