Betano is part of the BV Gaming family, meaning it has several sister sites including BetVictor, Parimatch, Puntit, TalkSPORT BET, Smoothspins and Heartbingo.
Betano is a white-label casino and sportsbook offered by BV Gaming Limited (UKGC: 39576). BV Gaming have been registered in the UK since 2014, giving it a fairly sizeable experience of the marketplace.
Betano, though, is not the only name under BV's watch. There are lesser-known brands that sit under its umbrella, and also some household recognisable names.
With punters having a range of choice across the BV Gaming network, it's important to unpick what the differences between the sister sites are because everyone likes something different, and rarely is there a one size fits all solution.
Betano is a relatively new entrant to the market as its own brand, albeit with a well-established player pulling the strings behind it.
You can see some of that experience coming through too with the site layout being well-structured, clean and intuitive to navigate. Not all bookies nail that part, and it is important.
Payment options at the site aren't bad either. You don't have an overwhelming choice, with the likes of PayPal and Neteller a couple of names missing, however, with card options and Apple and Google Pay, most punters will be able to fund their accounts with no issues. A £5 minimum deposit and withdrawals that are turned around in under 24 hours are positives.
On the sportsbook, you have in excess of 30 sports to explore, including global coverage of big-hitting sports like horse racing and football.
The latter comes propped up by market depths sitting around the 200 mark. This is very much average. Not a disgrace by any stretch, but far from market-leading.
The margins in the sportsbook sit at 7.48%. This is pretty much rank average, making it far from a conversation point in either direction.
Over in the casino, the offering is very good. You'll find games spread across 18 different menu categories, including a live casino.
With a strong search and filter functionality supporting the casino, it is a really smart operation.
As an all-round offering, there is plenty to like about what Betano provides to punters. That said, there is still plenty of areas where it could be improved.
With that in mind, let's take a look at some Betano sister sites and see how they measure up.
Puntit is definitely the lesser known of the Betano sister sites we reference here, however, it's still a tidy offering.
In the look and feel front, it's a white background that makes it very different to Betano's navy block colour on first look. Look a fraction deeper though and the site layout is identical.
This isn't a bad thing, manoeuvring around is simple courtesy of clean headings and easy drill downs for exploring and placing bets.
As for what is offered, the sportsbook boasts 32 different categories to pick from. That includes an esports and Virtual offering too.
The market depth of the sports on offer is solid too; football is probably the headline sport and you can tap into over 200 markets where Premier League action is concerned.
In-play betting and betbuilder functionality is also offered. Betting margins are consistent with Betano, coming in at 7.48%.
There are some subtle differences on the casino side. You still have games aplenty to choose from but the strong search functionality isn't there. It's a shame.
If Puntit is the lesser-known "little brother" brand, then BetVictor has to be regarded as the "big brother". It's a brand known nationwide in the UK, in part due to having Harry Redknapp as an ambassador.
With that in mind, Betano users can take some comfort from the fact the two sites, especially in a sports sense, are replicas of one another.
The structure is the same, the odds are the same, the market depths, again, the same. The only difference between the two is a colour scheme and a logo, which is positioned in exactly the same place!
Clearly, that makes light of the similarities between Betano and BetVictor. In seriousness, that does mean sports bettors are likely choosing between brands purely on preference of the aesthetics.
Over in the casino, the comparisons continue to show little between the two sites. BetVictor does boast the strong filtering option, which Puntit misses though. That means you've got the same good game depth and a way to easily explore it!
TalkSport Bet is very much a middle of the ground option where Betano sister sites is concerned. It doesn't have a huge reputation as a bookmaker, but it does have branding that packs a punch. That is in no small part due to its connection with the radio station TalkSport.
The TalkSport brand touch is evident at TalkSport Bet too. Layout wise, it is exactly like Betano but the feel of the site is very different with the TalkSport black, yellow and white contrasts working well.
Scratch beneath the "packaging" and everything else remains as it is elsewhere. Sports offering, market depths, betting margins, the site structure and the casino - including the filtering - is aligned to what you get at Betano.
The only thing we haven't really touched on across the Betano sister sites is the payment options; TalkSport Bet offers punters the choice to deposit from card, Apple Pay or Google Pay whilst the range of deposit amounts you can choose from are good; you can start from just £5 with deposits up to £40,000 allowed.
Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.