32Red Sister Sites - Top UK Sites like 32Red (2024)
Find and compare sites in the UK that are similar to 32Red, which is owned by the Kindred Group, and claim the sign-up deals offered.
List of Sites Similar to 32Red
UKGC Licensed 
- High Betting Odds
- 40+ Sports
- Live streams
- New Online Casino (Aug 2023)
- Exclusive No Wagering Free Spins Bonus
- Fantastic Rewards
- Fantastic Mobile Casino
- Huge Jackpots
- Wager-Free Spins
32Red Sister Sites
Founded in 2002, 32Red has been a staple of the UK gambling industry for quite some time. It is a multi-award-winning gambling company with a speciality in online casino and was acquired by the Kindred Group in July 2017 for £176 million.
The parent company was rebranded as Kindred Group in 2016, expanding its operations on various fronts, and it is now considered one of the gambling giants.
32Red has several sister sites under the Kindred Group brand, such as Unibet, Bingo.com, Maria Casino, and more.
It should be noted that Kambi - which provides the sportsbook for various betting sites such as BetMGM and LeoVegas - is a subsidiary company of the Kindred Group.
As such, while they are not sister sites by definition, punters will certainly spot similarities between these books and 32Red - even if the latter has a different design.
What Makes 32Red So Good?
32Red is an award-winning online casino with over 400 of the best slot games from Microgaming, 60+ top live casino games, jackpot games, and much more!
The focus is overwhelming towards casino entertainment with exclusive ITV titles and games.
There is a sportsbook, but we recommend choosing one of 32Red's sister sites, such as Unibet, if you want to bet on sports.
32Red Sister Sites Reviewed
32Red has several sister sites, for sports betting, bingo games and casino games. We have also listed some good alternatives that use Kambi for the sportsbook technology like 32Red.
Unibet
Unibet was one of the first bookmakers to embrace the online aspect of gambling, realising the potential before many others. As such, at least in our opinion, the site has always been at the helm of betting innovation and that is what you love to see. Of course, the competition has certainly watched up by now but credit where credit is due.
The bookie consistently offers some of the best odds in the UK and while the bet builder is not as good as bet365's, it is one of the best alternatives for sure.
There are many reasons to like Unibet, with the Uniboost promotion being another, but it would take too long to cover them all. Therefore, we will just say this: Unibet is a safe and secure bookie with a great sportsbook.
LeoVegas
LeoVegas is another great alternative to 32Red. It has a top-tier online casino and sportsbook powered by Kambi. If you are looking for a casino sister site of 32Red, Bingo.com is a direct option, but we prefer LeoVegas as the best alternative.
The casino welcome offer is pretty solid, and the wager-free spins are certainly a bonus. You will also find a solid range of existing customer promotions, including jackpot games and social media competitions.
LeoVegas is one of the bookmakers that accepts PayPal, and Instant Banking is also available. Customers can also download a very solid betting app.
BetMGM
BetMGM is another great sister site to 32Red, seeing as this is the sportsbook provider that Unibet and the Kindred Group own. Most will still consider BetMGM to be one of the new betting sites around but there is nothing wrong with its reputation, having made a buzz in the United States.
The sportsbook is similar to 32Red, but the design is slightly different, and this is worth keeping in mind. BetMGM does, however, outshine 32Red in terms of promotions for existing customers with the Golden Goals game among other things.
There have been some issues with BetMGM, though, with customers struggling to verify their accounts and suffering from a rather poor betting app. As such, we still recommend Unibet as the best 32Red alternative for sports betting.
32Red Sister Sites Welcome Offers
Below, we have listed the welcome offers that are available for new customers on the 32Red sister sites.
| Operator | Welcome Offer | Bonus Code | Claim Offer | |
|---|---|---|---|---|
| | Welcome Offer Deposit £10 Get a £40 Casino Bonus | No code required | Claim Offer | New Customers Only. 18+. BeGambleAware.org. Minimum deposit £10. 50x wagering requirement apply. Bonus will expire 30 days after opt-in. Further T&C’s apply. |
| | Welcome Offer Bet £10 Get 100 No Wager Free Spins on Big Bass Splash | No code required | Claim Offer | New cust only. Opt in & deposit £10 in 7 days & wager 1x in 7 days on any casino game (excluding live casino & table games) for 100 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs Apply. |
| | Welcome Offer Play £10 and Get 50 Wager Free Spins | No code required | Claim Offer | New cust only. Opt in & deposit £10+ in 7 days & wager 1x in 7 days on any eligible casino game (excluding live casino and table games) for 50 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs apply. 18+ GambleAware.org. |
 | Welcome Offer 50 Free Spins When You Play £10 | No code required | Claim Offer | New cust only. Opt in & deposit £10 in 7 days & wager 1x in 7 days on any eligible casino games (excluding live casino and table games) for 50 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs apply |
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.