32Red Sister Sites: Best Alternatives & Offers (2025)
List of 32Red Sister Sites & Alternatives
Find and compare all of the best 32Red alternatives below, as well as the welcome offers of each. Unibet is the only sister site through ownership, i.e. the Kindred Group, but there are indeed some good alternatives to try out.
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Sig Terms: 18+. GambleAware.org. New GB customers only. Min £10 debit card deposit. Place a £10+ bet at Evens or greater (2.0) each leg on Sports within 7 days. Opt in for £20 in free bets and £20 Casino Bonus. Valid for 7 days. Geographical restrictions and T&C’s apply. -
18+ New customers only. Place a £5+ bet at minimum odds of 1/1 (2.0) within 14 days of sign-up. Get £25 in Free Sports Bets + 50 Free Spins (valued at £0.10 each), valid for 7 days on selected bets and games. Free stake not returned with winnings. T&Cs apply. BeGambleAware.org -
New reg only. Claim by placing a min deposit £10 via ‘My Offers’ page within 30 days. 7 days to stake max £10 in-play, min odds 1/1 (2.0). Max extra winnings £100. Once claimed, 30-day expiry. Cashed out, System & EW bets do not qualify. Free Bets cannot be used on e-sports and non-UK/IE horse racing. Other Promotional Play restrictions apply. T&Cs apply. 18+ GambleAware.org. -
Offer valid for new customers aged 18 years and over. Sportsbook only. 50% of first day losses refunded as a free bet. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. First day losses equals all settled stakes less all return before 23:59. Free bets must be used within 7 days. Full T&Cs apply. -
New customers only. 7 days to place qualifying bet of £10 at 1/1 (2.0) to receive 4 x £10 Free Bets: 1 x £10 football, 1 x £10 horse racing & 2 x £10 Bet Builders. Free Bets cannot be used on e-sports and non UK/IE horse racing. 7 day expiry. Exclusions apply. Stake not returned. 18+. Full T&Cs apply.
- New Customers Only. 18+. BeGambleAware.org. Minimum deposit £10. 50x wagering requirement apply. Bonus will expire 30 days after opt-in. Further T&C’s apply. #AD
- New customers only. Opt in and wager £20 or more on selected games within 14 days of registration. Get 100 Free Spins for selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- New cust only. Opt in & deposit £10+ in 7 days & wager 1x in 7 days on any eligible casino game (excluding live casino and table games) for 50 Free Spins. Wagering contributions vary. Free Spins worth 10p each on Big Bass Splash. 3 day expiry. 18+. T&Cs apply. 18+ GambleAware.org.
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New UK customers only, 18+. 100% bonus on your first deposit up to £200. First deposit must be a minimum of £10 and no higher than £200. Must be wagered 35x within 60 days of registration. Full T&Cs apply. - New customers, 18+. 50% back of first day casino losses as casino bonus up to £50. Minimum of 5 rounds during the qualifying period. Bonus funds maximum winnings capped at £500. 5x wagering requirement. First day casino losses equal all casino losses incurred before 23:59. Minimum losses of £10 to qualify for bonus funds. Full T&Cs apply.
- New cust only. Opt-in required. Time to deposit/wager 7 days. Deposit £10 & wager 1x on casino games (wagering contributions vary) for 200 Free Spins worth 10p each on Big Bass Splash. 3 day reward expiry. 18+. T&Cs apply.
Who Owns 32Red?
Founded in 2002, 32Red has been a staple of the UK gambling industry for quite some time. It is a multi-award-winning gambling company with a speciality in online casino and was acquired by the Kindred Group in July 2017 for £176 million.
The parent company was rebranded as Kindred Group in 2016, expanding its operations on various fronts, and it is now considered one of the gambling giants.
32Red has several sister sites under the Kindred Group brand, such as Unibet, Bingo.com, Maria Casino, and more. However, Unibet and Bingo.com are the only ones available in the UK, meaning we have to look at some similar alternatives to find more sites.
What Makes 32Red So Good?
32Red is an award-winning online casino with over 400 of the best slot games from Microgaming, 60+ top live casino games, jackpot games, and much more! The focus is overwhelmingly towards casino entertainment with exclusive ITV titles and games.
There is a sportsbook, but we recommend choosing 32Red's sister site, Unibet, if you want to bet on sports. The sites recently made the switch from Kambi's sportsbook to their own, but the product is still more complete on Unibet than on 32Red.
32Red Sister Sites & Alternatives Reviewed
32Red has several sister sites, for sports betting, bingo games and casino games. We have also listed some good alternatives, seeing as Unibet and Bingo.com are the only proper sisters.
Unibet
Unibet was one of the first bookmakers to embrace the online aspect of gambling, realising the potential before many others. As such, at least in our opinion, the site has always been at the helm of betting innovation and that is what you love to see. Of course, the competition has certainly caught up by now, but credit where credit is due.
The bookie consistently offers some of the best odds in the UK and while the bet builder is not as good as bet365's, it is one of the best alternatives for sure.
There are many reasons to like Unibet, with the Uniboost promotion being another, but it would take too long to cover them all. Therefore, we will just say this: Unibet is a safe and secure bookie with a great sportsbook.
Midnite
We could have mentioned bingo.com here, but truth be told, it's not really a suitable alternative to Unibet. As the name gives away, the main focus is definitely on bingo there and that isn't really the case with Unibet, where sports and casino trump everything.
Therefore, we feel Midnite is a good choice. An independent sportsbook can be found on the site, which is always intriguing, and we especially like the modern design of the site. Horse racing is treated well too, with many meetings and live streaming.
As for Midnite's casino, it's actually pretty good. All of the famous providers can be found, both for standard and live games, while there is a section for instant win games as well. One of the most popular in that sense is Aviator, which Midnite is one of the best for.
LeoVegas
LeoVegas is another great alternative to 32Red. It has a top-tier online casino and sportsbook powered by Kambi. If you are looking for a casino sister site of 32Red, Bingo.com is a direct option, but we prefer LeoVegas as the best alternative.
The casino welcome offer is pretty solid, and the wager-free spins are certainly a bonus. You will also find a solid range of existing customer promotions, including jackpot games and social media competitions.
LeoVegas is one of the casino sites that accepts PayPal, and Instant Banking is also available. Customers can also download a very solid betting app.
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis.