32Red Sister Sites - Top UK Sites like 32Red (2024)
Find and compare sites in the UK that are similar to 32Red, which is owned and operated by the Kindred Group.
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32Red Sister Sites
Founded in 2002, 32Red has been a staple of the UK gambling industry for quite some time. It is a multi-award-winning gambling company with a speciality in online casino and was acquired by the Kindred Group in July 2017 for £176 million.
The parent company was rebranded as Kindred Group in 2016, expanding its operations on various fronts, and it is now considered one of the gambling giants.
32Red has several sister sites under the Kindred Group brand, such as Unibet, Bingo.com, Maria Casino, and more.
It should be noted that Kambi - which provides the sportsbook for various betting sites such as BetMGM and LeoVegas - is a subsidiary company of the Kindred Group.
As such, while they are not sister sites by definition, punters will certainly spot similarities between these books and 32Red - even if the latter has a different design.
What Makes 32Red So Good?
32Red is an award-winning online casino with over 400 of the best slot games from Microgaming, 60+ top live casino games, jackpot games, and much more!
The focus is overwhelming towards casino entertainment with exclusive ITV titles and games.
There is a sportsbook, but we recommend choosing one of 32Red's sister sites, such as Unibet, if you want to bet on sports.
32Red Alternatives Reviewed
32Red has several sister sites, for sports betting, bingo games and casino games. We have also listed some good alternatives that use Kambi for the sportsbook technology like 32Red.
Unibet
Unibet was one of the first bookmakers to embrace the online aspect of gambling, realising the potential before many others. As such, at least in our opinion, the site has always been at the helm of betting innovation and that is what you love to see. Of course, the competition has certainly watched up by now but credit where credit is due.
The bookie consistently offers some of the best odds in the UK and while the bet builder is not as good as bet365's, it is one of the best alternatives for sure.
There are many reasons to like Unibet, with the Uniboost promotion being another, but it would take too long to cover them all. Therefore, we will just say this: Unibet is a safe and secure bookie with a great sportsbook.
LeoVegas
LeoVegas is another great alternative to 32Red. It has a top-tier online casino and sportsbook powered by Kambi. If you are looking for a casino sister site of 32Red, Bingo.com is a direct option, but we prefer LeoVegas as the best alternative.
The casino welcome offer is pretty solid, and the wager-free spins are certainly a bonus. You will also find a solid range of existing customer promotions, including jackpot games and social media competitions.
LeoVegas is one of the bookmakers that accepts PayPal, and Instant Banking is also available. Customers can also download a very solid betting app.
BetMGM
BetMGM is another great sister site to 32Red, seeing as this is the sportsbook provider that Unibet and the Kindred Group own. Most will still consider BetMGM to be one of the new betting sites around but there is nothing wrong with its reputation, having made a buzz in the United States.
The sportsbook is similar to 32Red, but the design is slightly different, and this is worth keeping in mind. BetMGM does, however, outshine 32Red in terms of promotions for existing customers with the Golden Goals game among other things.
There have been some issues with BetMGM, though, with customers struggling to verify their accounts and suffering from a rather poor betting app. As such, we still recommend Unibet as the best 32Red alternative for sports betting.
Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry. At BettingLounge, Isak makes sure that all of the content is up to date, specialising in reviews of UK betting sites.