32Red UK Review - Is It Safe or a Scam? (2024)
32Red, owned by the Kindred Group, is an award-winning gambling site which has made a name for itself with the casino library. While the latter is well known, though, the same cannot be said for the sportsbook and punters thus might have questions. In this review, we will highlight the pros and cons of the site, helping you decide whether to sign up or not.
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32Red Overall Score
| Bonus | 7 |
|---|---|
| Sportsbook | 6 |
| Casino | 8 |
| Customer Support | 9 |
| Payment | 8 |
| Licensing Safety | 7 |
| Design and Usability | 6 |
| Overall | 7 |
32Red offers a very comprehensive casino section, with over 1,000 different games and some well-known providers as well. And while the welcome offer is not the best, most players will probably find that 32Red is indeed a very good casino option. To this, it should be added that a decent amount of payment methods are supported by the site, with PayPal being one of them.
However, when taking a look at the sportsbook, 32Red falls short above all due to the lack of a sports welcome offer and a good app. Both of these are essential factors for punters and the site must improve on these fronts to compete with the best bookmakers. Not to mention that 32Red clearly focuses on the casino section, leaving the sportsbook in the shadows (although still with great potential).
About 32Red
Launched in 2002, 32Red has become a regular on the betting scene in the UK, mainly focused on its casino operations since the start. In 2007, after failing to turn a profit with its initial sportsbook product BetDirect, 32Red sold it to Stan James and began working on its own sportsbook instead. The latter was launched in 2009, using the 32Red name.
Since then, further fueled by the takeover of Kindred Group in 2017, 32Red has been a big player in the UK gambling market and many punters will already be familiar with the site. Famous sponsorships include the ones with football clubs Rangers and Middlesbrough, while 32Red also sponsored Leeds United, Swansea and a few other clubs in the past.
In addition to the sponsorships, some might also recognise the design of the site, given that it is rather similar to Unibet and the other sister sites. However, some punters might still be unfamiliar with 32Red and the quality of the product. Therefore, in this review, we take a look at everything you need to know about the site.
Is 32Red Safe?
32Red, owned by the Kindred Group since 2017, is licensed and regulated by the Gambling Commission in the UK. This means that the site adheres to these regulations and it can be considered safe for UK punters to sign up. Having said that, the licence is not always a guarantee for high quality, and this is unfortunately the case to an extent with 32Red.
Taking a look at Trustpilot, 32Red has a rather poor rating of 1.6 out of five stars, with customers complaining about everything from slow withdrawals to account verification being a hassle. Granted that a lot of gambling sites have a poor rating on the site, this is still something that potential new customers should take into consideration.
Furthermore, 32Red has been handed a series of fines throughout the years, with the most recent one coming in at £4.1m in 2023. Social responsibility and anti-money laundering failures were behind this, with especially the former being worrying. 32Red was also fined £2m in 2018 for failing to identify gambling addiction, allowing customers to deposit a lot of money without confirming the income of these.
Instead, we recommend looking at 32Red's sister sites and alternatives for a better online gambling experience.
32Red Welcome Offer
Sports punters who are looking to sign up at 32Red will be disappointed to hear that there is no welcome offer in place. If 32Red is serious about the sportsbook, this must be remedied as soon as possible, given that there are many good welcome offers to claim in the UK. Having said that, there is indeed a welcome offer for the casino section of the site.
Players who sign up for the casino can claim a 150% bonus as well as 25 Super Spins on Lara Croft Temples and Tombs. This means that if you deposit £10, you will get a £15 bonus. The latter will not be eligible for all games and winnings must be wagered 50x before they can be withdrawn. This is rather high and will probably lead to many players opting out of the bonus.
Winnings from the free spins, meanwhile, must be wagered 30x but this is still a bit high for our taste. It should also be noted that only debit card deposits will qualify for the welcome offer. Overall, it is not horrible but there are better casino welcome offers out there.
32Red Promotions
When it comes to promotions at 32Red, sports punters will at least be able to claim something. One thing, to be more exact, as the only offer worthy of being called a promotion at 32Red is the price boosts on horse racing. This could certainly come in handy for horse racing punters, though most probably would have preferred to see the useful best odds guaranteed instead.
As for the casino section of the site, there are a few promotions and it is clear that 32Red is more focused on this front. There is a loyalty program of sorts in place, with players given points for playing selected games every Tuesday. These can then be redeemed for casino credits, though it will likely not benefit most of the players.
We have seen a lot of casino sites without any sort of loyalty program, though, so 32Red deserves some praise for at least having one in place. In addition to the special Tuesday, when players collect double points, they will also collect points on other days. It would have been nice to see a few more casino promotions, though.
32Red Deposit
Customers who sign up at 32Red will find that there is a decent selection of payment methods, with everything from debit cards to the popular open-banking solution Trustly. 32Red is also among the PayPal betting sites in the UK, which most punters will be happy to hear, though the site can not compete with the low deposit bookmakers.
For most punters, the payment methods at 32Red will certainly suffice and that is what matters, after all. Below, we have collected everything you need to know about the different deposit methods at 32Red:
| Payment Method | Minimum Deposit |
|---|---|
| Debit Cards (MasterCard/Vsa) | £10 |
| PayPal | £10 |
| Trustly | £10 |
| Paysafecard | £10 |
How to Deposit at 32Red
- Make sure you are logged in to your 32Red account
- Tap on 'Deposit' in the top right corner of the screen
- Choose your preferred payment method and enter the details
- Enter the amount and tap on 'Deposit' to complete the process
32Red Withdrawal
Just like with deposits, the withdrawal options at 32Red are decent and most punters will probably opt for PayPal here, as it is one of the most common fast withdrawal solutions. It would have been nice to see an Instant Banking solution or perhaps Trustly, which could have made life even easier, but the options available are still decent indeed.
Bank transfer, which is not available for deposits, can be used for withdrawals at 32Red although we do not expect many to use this. Below, we have collected everything you need to know about the withdrawal methods at 32Red:
| Payment Method | Minimum Withdrawal | Processing Time |
|---|---|---|
| Debit Cards (MasterCard/Visa) | £10 | 1-3 business days |
| PayPal | £10 | Within 24 hours |
| Bank Transfer | Not specified | 1-3 business days |
How to Withdraw From 32Red
- Make sure you are logged in to your 32Red account
- Tap on 'My Account' in the top right corner of the screen
- Tap on 'Banking' and then on 'Withdraw'
- Choose your preferred payment method
- Enter the amount and tap on 'Withdraw' to complete the request
How to Verify an Account at 32Red
As with any other betting site in the UK, adhering to the regulations of the Gambling Commission, there is a KYC (Know Your Customer) process in place at 32Red. This means that the betting site must confirm the identity of its customers, and the latter might be required to upload one or more of the following:
- Proof of ID: Valid driving licence (photo page), Valid passport (full double page), Valid Government issues ID.
- Proof of Address: Bank statement, Utility bill, Residence certificate, etc.
- Source of Funds: Bank statement, Pay slip, Tax return.
These documents can be uploaded using the document uploader on the 'Verification' page on 'My Account'. It is very important to comply with this process and 32Red will withhold winnings until the account has been verified. In other words, getting the verification out of the way immediately is the best advice we can give.
32Red Sportsbook
Given that 32Red is part of Kindred Group, which owns the betting giant Unibet, you would expect the sportsbook to be good at 32Red as well. Punters who sign up will find over 30 sports in total, with anything from football to rowing, and it is safe to say that the sportsbook is comprehensive in that sense. But what about the market depth? Let's take a look.
Using a game in the Premier League as a reference, we found that there were usually over 300 markets per game and sometimes even close to 400. This is certainly among the better football sites in the UK, of which Unibet is one, and punters will not be disappointed. Furthermore, the bet builder feature is decent and includes markets such as player card and player shots on target. Streaming is also offered for many games, which is great.
We also made sure to test the betting margins of 32Red, which is a factor that many punters tend to overlook when choosing a new bookmaker. Our testing showed an average of 4.27%, which is one of the lowest scores we have seen in a while. It even beats the usual frontrunner bet365, and it is certainly a reason to sign up on the site. In the long run, it could make a big difference for your winnings.
Moving on to horse racing, 32Red is also behind the main sport of kings bookies as best odds guaranteed is missing, which we spoke about in the '32Red Promotions' section. There is a decent selection of meetings at 32red, covering UK, Ireland, Australia, US, South Africa and some other international races as well. The ante-post offering, meanwhile, is okay but certainly nothing to brag about.
Overall, as you would expect given Kindred's backing, the sports offering is indeed decent at 32Red and will certainly suffice for most punters. But what about the special markets? Unfortunately, the selection of TV betting odds is not that great on 32Red, with only Dancing on Ice available. The same can be said for the politics section, with no markets available for the US presidential election.
| Football Markets (Premier League Game) | 300-400 |
|---|---|
| Betting Margins | 4.27% |
| Horse Racing Coverage (Countries) | UK, Ireland, Australia, US, South Africa + select international races |
32Red Casino
Although the sportsbook has improved a lot since the takeover of Kindred, the casino is still the pride and joy of 32Red and most customers who sign up are probably there for this section. The welcome offer, which we discussed in the '32Red Welcome Offer section', gives a lot away in that sense as there only is one for the casino.
32Red states that there are over 1,000 casino games available on the site and when we tested the site, we also got the impression that the library was very comprehensive. There are some featured games on the home page, such as Gold Rush Express and Thunderstruck, but players can also browse the library either via category or with the search function. In short, it is very easy and quick to navigate around the casino.
Slots games make up a majority of the site, as you would expect, but there are also some classic table games such as Blackjack and Poker. One big perk of 32Red is the live casino, which has become increasingly popular on casino sites in recent years. Here, players will find 32Red's own Roulette game as well as games from famous providers such as Authentic Gaming and Evolution Gaming.
The Lightning Roulette game from the latter provider is usually very popular and this is indeed the case at 32Red as well. The site also has a separate section for Slingo games, with a huge selection to choose from, and it follows the overall trend of this casino. Because it is indeed very comprehensive, with all the games you could ask for.
We would have liked to see a better welcome offer, with the wagering requirements currently set at 50x, but if you do not care about that then 32Red is certainly a great casino choice. Speed is essential for most players and, at least during our testing, we found that the 32Red casino was responsive and quite fast to load. The navigation was also simple, as already touched on.
32Red Mobile App
Mobile betting has become more or less the norm in the UK lately, with punters preferring the convenience of betting on their phones and especially with the use of an app. Therefore, it has become increasingly important for the best bookmakers in the industry to provide a good app. Unfortunately, 32Red falls short in this department.
There is an app on the Google Play Store (for Android), but it has not exactly been well received with a 2.2 out of five stars rating. Furthermore, there does not seem to be an app on the App Store (for iOS), which is a huge disadvantage. Players who would like to wager some money on an app, therefore, will have to turn to the best apps in the UK instead.
In order to compete with the big sites, 32Red will have to fix this as especially sports punters really prioritise having a good app. Given the backing of Kiudred, it is very surprising to see such a poor offering on this front.
32Red Responsible Gambling
As we discussed in the 'Is 32Red Safe?' section, the betting site has been fined by the Gambling Commission on multiple occasions for social responsibility failures. The precedents are worrying, in other words, but one can only hope that 32Red has learned its lesson on this front. Some of the responsible Gambling tools on the site include:
- Deposit limits (daily, weekly, monthly)
- Session reminders
- Take a break feature
- Self-Exclusion
There is a 'Safer Gambling' page on 32Red's site which contains all the necessary information about the tools. There are also some links to third-party organisations, such as Gamcare, and links to self-assessment tests can also be found. Starting with deposit limits is always a good shout, as these can go a long way in preventing gambling addiction.
32Red Customer Support
Punters at 32Red can reach out to the customer support team in a few different ways, but the most popular one is the live chat. This is available 24/7, which is often the case with top bookmakers, and the waiting times are not too bad. The only disadvantage is that you have to go through the help centre page to find this option.
Speaking of, there is a very comprehensive FAQ section at 32Red and especially those looking to find information on account verification will find be pleased with the answers. Clear instructions are given on how to photograph the documents, using an interactive graphic, and we found that other queries were well-answered as well.
In addition to live chat, customers can also reach out to the support team via email or even telephone, though the latter option is only available between 08:00 and 12:00 every day. Below, we have collected all the information you need to know about customer support at 32Red:
| Chat | Yes |
|---|---|
| [email protected] | |
| Phone | 0808 180 3232 (Freephone) |
| Opening hours | 7 Days a week, 24/7 |
How to Get Started at 32Red
If you are looking to create an account at 32Red, you can follow our step-by-step guide on how to do so below:
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Head over to 32red.com and tap on 'Sign Up'
You can use our link at the top of this page, or the one in the bottom banner, which will bring you straight to the welcome offer and the registration form.
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Enter Your Personal Information
In the first step of the registration, you will be asked to provide personal information such as full name, telephone number, date of birth and so on. Tap on 'Continue' once you have done this.
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Enter Your Home Address
In the second step of the registration, you will be asked to provide your home address. Once you have done that, you can tap on 'Confirm Address'.
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Set Account Preferences and Tap on ‘Submit'
In the final step of the registration, you need to pick a username and password for your 32Red account. You also need to set your currency and accept the T&Cs. Once you have done this, simply tap on 'Submit' to complete the registration.
More 32Red Guides
User Reviews
Average score of 4.3 by 3 users
Jay
2 July 2020
the 100% play in is real nice imo.
Bonus-collector
17 February 2020
Like the bonus
Michael
14 February 2020
Does whats promised. Good support and easy to follow.