Cheltenham 2026 Countdown: Where To Find the Best Odds

SBK, generally speaking, is one of our favourite bookmakers on the market, largely because it is not traditional in the way it operates. Instead, it is the sportsbook branch of an exchange, so prices offered almost reflect those of a betting exchange.

As a result of this, customers can enjoy some of the best odds on the market at a consistent rate, and this is especially the case for horses, where the exchange is so volatile.

Due to this, you often get much better odds than you would from a traditional bookmaker. If you are beaten on price, though, then it actually displays which of its competitors offer a better price, so you are always getting the best value.

Midnite follows at 4.86%, which is still fantastic in our eyes. Indeed, sitting below a 5% margin is great work, considering that some of the biggest brands can have upwards of 8%, with some even going above 10%.

A relatively new bookmaker, this is a great option for anyone looking for a different option for the festival, and its generous sign-up offer makes it a fantastic choice for punters.

With an easy interface to navigate, you can quickly get around the markets and place bets with ease. A worthwhile addition to your festival rotation.

QuinnBet is certainly not one of the biggest bookmakers in the UK. Having initially launched in Ireland, it joined the UK market in 2017 and has since gone from strength to strength, even without becoming one of the top brands in the country.

Given that it is an independent bookmaker, it is indeed a little interesting that it features one of the lowest betting margins. However, it does act as a selling point, too, which can attract new customers.

Betfred is largely the opposite to QuinnBet, given it was founded 50 years prior and is one of the biggest and most recognised betting brands in the United Kingdom.

In terms of the 'biggest' brands in the country, Betfred ranks at number one, which is perhaps a little surprising all things considered, given it does not really hold the reputation for having the best odds.

Bet365 is considered to be the gold standard of sports betting in the UK, and whilst it does not offer the best margins, we can find very few reasons to complain given the overall value inside the app.

With regular boosts and a range of different promotions and markets, it is one of the best horse racing bookmakers, and the small percentage increase on its betting margin is, ultimately, not noticeable.

If you haven't somehow already got Bet365, it is a must for punters, for horse racing or otherwise.

Fitzdares is another really interesting site, given its extended focus on horse racing, and it is very fair to say that the sport is at the heart of everything it does.

Despite this, it is not one of the biggest brands in the industry, so this normally comes with the cost of a higher betting margin percentage. However, this is not the case.

In fact, margins of 5.48% put it inside the top group of UK bookmakers, and like some of the others on this list, it offers a solid welcome offer. So, it is worth considering for Cheltenham.