Seeing as Bwin is owned by Entain, there are quite a few sister sites to join, including heavyhitters such as Coral and Ladbrokes. If similarity is what you are after, then Gamebookers and Sportingbet are good options.
Bwin, now owned by Entain, has been around the block for quite some time (since 1997). It has gained recognition above all through sponsorships with teams like AC Milan and the Champions League titans Real Madrid. In the UK market, however, this has not helped loads as the bookmaker has actively focused more on mainland Europe.
In 2011, Bwin merged with Party Gaming and established itself as one of the biggest players in the gambling industry. As such, Entain expressed an interest and completed the takeover in early 2016, and Bwin has remained under the company's ownership since. This means that the bookie falls under the same umbrella as sites like Coral and Ladbrokes.

As mentioned above, Bwin has always been a well-known betting brand all over the world thanks to some very prominent sponsorships. However, this is no guarantee for quality and UK punters will know all about it, seeing as Bwin has never really focused on the market. Since the takeover of Entain, that has only become clearer.
While the sportsbook is rather comprehensive thanks to the ownership, Bwin lacks a good welcome offer - at least compared to some of the best - and it just feels like the UK market is not a priority for the bookie. Of course, this is not a feeling you want to have when placing bets, if anything you want the opposite.
Below, we have reviewed three of Bwin's sister sites and given that there are many similarities, we have opted to focus more on the differences.
Coral has a tremendous track record in the UK betting scene, as one of the oldest bookmakers in the country, and it is certainly one of Entain's flagships. Ladbrokes, which we will discuss more below, is the other one and there is a rather clear difference in quality compared to Bwin.

The sportsbook is tremendous, with an impressive market depth among other things, and it just feels very well taken care of. Current and big events are highlighted, price boosts are offered, promotions are available in plenty and so on. It also helps that the app is very easy to use, of course.
Going back to the promotions for a second, it is truly like night and day when comparing the two sites. The Coral Rewards Grabber is one of the most popular promotions in the UK and while there is no acca promotion, the bookie has nailed the surprise element with its promotions.
Established in 1886, Ladbrokes is one of the oldest bookmakers in the UK and it is fair to say that most punters already have an account. The ownership of Entain, following the merger with Coral, has made the red-themed site a powerhouse and one that is a lot more appealing than Bwin.

The welcome offer has always been generous, with no promo codes or anything to complicate matters, and there are some great promotions too. 1-2-Free is a game that we like a lot, especially since it is completely free to play (who could have guessed?!), but the Instant Spins promotion is another favourite.
The bookie sports a great app, which many would describe as cutting-edge, and there is a clear focus on succeeding in the UK market. This is not the case for Bwin, as stated many times now, and it makes a really big difference in the long run.
While Coral and Ladbrokes are undoubtedly the best sisters, it also makes sense to mention a site that has the exact same platform as Bwin, so we have gone with Sportingbet. Instead of a dark theme, the site features bright blue colours to complement the white logo, but the rest is exactly the same as Bwin.

Indeed, the layout and the way markets are presented look identical, which some may find to be very handy. On the other hand, it is not like Sportingbet offers anything different, which can be seen as a con. The fact that poker is not available either suggests Bwin is perhaps the better option after all.

Isak is an experienced content writer with a background in sports journalism. Having focused mainly on football in the past, he certainly knows a thing or two about the betting industry and what makes a good bookie. At BettingLounge, he makes sure that the content is up-to-date and presented in the best way possible.