Smooth Spins sister sites include BetVictor, Heart Bingo, talkSPORT Bet, Betano, Parimatch and Puntit.
Smooth Spins is part of BV Gaming Limited (UKGC: 39576), with BV having held their UK licences since late 2014.
It gives it a good experience of the industry, which it has been able to apply to a decent array of brand names. All told, there are eight different trading names under its umbrella, spread across 10 different domain names.
With good experience from a length of time respect, and good variation of customer feedback from operating so many brands, there should have been plenty of learnings to keep all of the domains fresh and relevant to the modern user.

Let's start our look at Smooth Spins with a talk to the look and feel of the site. The purple colour scheme is bold, with all the labelling around the site - both menu options and game tiles - clean and tidy. With that noted, it's not exactly screaming out "premium".
The site is certainly functional though. You've got the ability to navigate a range of casino and bingo categories under the main menu, 11 in total, with a live casino, notably, included amongst them. There is also a search function, which helps to target specific games.
That is pretty useful too. Whilst the game library at Smooth Spins is far from market leading, there are in excess of 1,000 games so a search function is handy. That could be enhanced further through filtering, which is a miss here.
Smooth Spins isn't a bad offering but to describe it as anything beyond "average" would probably be a stretch. That can be viewed in two ways.
One, it shouldn't be too difficult to find alternatives that are better and, two, being "average" means that Smooth Spins sister sites have a solid base from which to build from.
Let's see how the others measure up.
The first of the Smooth Spins sister sites we look at is Heart Bingo, and there are some blatant similarities between the two brands. The overall site structure is a very close match with a replicated landing page and key main menu for navigational purposes.

The colour scheme of the two domains are very different, though, with Heart opting for a bright red theme. What is better from a design view on that front is completely down to user preference, however, there is one big plus-point for Heart.
Like Smooth Spins, Heart Bingo offers a search functionality but also bolsters that with a filter. It's a good filtering tool too, with the ability to screen games by features, theme and supplier.
All things considered, we'd rank Heart as a pretty sizeable step up on Smooth Spins.
We now turn our attention to another sister site in TalkSPORT BET, which operates across both casino and sports. That immediately gives it a real point of difference from Heart Bingo and Smooth Spins, which are casino and bingo driven sites. For your average punter, a sports/casino combo is likely to be better received.
On the casino front, which does still include a live casino, it is a different colour and contains a different logo to Heart but that is largely where the differences end. This means all the buttons are responsive, menus are simple to follow and, critically, you still have the benefit of search and filtering.

Over in the sportsbook, the good navigation remains, whilst the detail within that section are solid too. Football and horse racing, both of which stretch around the world, are the standouts, with elite level events offering in excess of 200 betting markets. The only slight smear on the sportsbook is the margins of just over 9%; that is above average.
The last of our Smooth Spins sister sites and alternatives is the jewel in the BV Gaming crown, BetVictor, which has roots dating all the way back to 1946. BetVictor has the biggest brand power of all the domains listed but, actually, there remains a host of similarities with other sister sites.
In the casino space, the manner in which you manoeuvre around the site is near identical to Heart Bingo and TalkSport Bet, including the filtering.
Where BetVictor comes up trumps, however, is with more game options - there are near to 4,000 available - with more menu options, courtesy of having more game categories to explore.

In the sportsbook, there are over 30 different sports to pick from. Major sports are covered, as you'd expect, with worldwide competitions offering markets, whilst you can also wager on eSports and lesser-followed sports, like hurling.
With a varied casino, solid sportsbook offering and a strong reputation in the marketplace, Smooth Spins sister sites don't come much better.

Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.