Kwiff UK Review - Is It Safe or a Scam? (2024)
Kwiff is a sports betting site and online casino with unique features. Initially launched as a mobile-only brand in 2015, Kwiff has since expanded its operations, making it a fully-fledged betting option. In this review, we will take a look at everything Kwiff has to offer, highlighting the pros and cons of the site, and discussing whether or not it is worth signing up.
Overall Score
| Bonus | 7 |
|---|---|
| Sportsbook | 6 |
| Casino | 7 |
| Customer Support | 8 |
| Payment | 7 |
| Licensing Safety | 8 |
| Design and Usability | 8 |
| Overall | 7 |
Kwiff may not be as unique as when it first arrived on the market, but there are still some features that separate the site from other UK bookmakers. The mobile app has given the brand a strong foundation, competing with the top brands on that front, and the surprise element of the welcome offer as well as the promotions adds a unique touch.
The sportsbook and the casino could be more comprehensive, especially given the few sports available, and this is something that potential new customers must take into consideration. On the other hand, Kwiff offers something different compared to the competition and will suffice for most bettors anyway, making it a decent option for those who are interested in trying a new bookmaker.
About Kwiff
Although it is still regarded as a relatively new site in the UK, Kwiff was actually launched back in 2015 by Anders Ström (founder of Unibet) and Karl Engström. In the first few years of its existence, Kwiff was only available on mobile, with users needing to download the iOS or Android app to access the sportsbook.
Kwiff is owned and operated by the gambling company Eaton Gate Gaming Limited, which is based in London, and the two founders have since stepped down from the venture. Recently, Kwiff made its products available for desktop use and potential new customers will thus be wondering if it is worth signing up on the site.
In this review, we will discuss everything you need to know about Kwiff, from the sportsbook to the casino and the payment methods available. By the end of it, you will hopefully be able to make an informed decision about whether to join Kwiff or not.
Is Kwiff Legit and Safe?
Kwiff's owner, Eaton Gate Gaming Limited, is licensed by the Gambling Commission in the UK which means it is legit and safe for customers to use. However, with it being a relatively unknown site still that has no sister sites either, potential new customers will want to know more than just a license number.
Taking a look at Trustpilot, with nearly 4,000 reviews registered, the consensus is positive regarding Kwiff. The site has an average rating of 3.7 out of five stars and this is rather high for a betting site. Even some of the biggest UK bookmakers struggle with poor reviews, but is it worth leaving them for Kwiff? Let's take a look at what the site has to offer.
Kwiff Welcome and Sign-Up Offer
Compared to other free bet welcome offers, Kwiff has a similar yet unique one, which corresponds well with the brand as a whole. While a £30 free bet may not sound that special at first, Kwiff has added its own spin by making it a 'surprise bet'. Some might see this as a negative, but it adds some excitement as well.
New customers just need to place a first bet of at least £10 at a minimum odds of 1/2 (1.5) to take part in the welcome offer. It is worth noting that Supercharged odds, which is one of Kwiff's features, do not count towards the promotion. The free bet will be credited to the account immediately - although some delays may occur - and it will be placed by Kwiff's algorithm, hence the name surprise bet.
Potential winnings from the free bet can be withdrawn straight away but the stake will not be returned. All in all, it is a good welcome offer for customers who are thinking about signing up on Kwiff. The surprise element, as said, could be negative for some while others might find even more joy in that. It should also be noted that no Kwiff promo code is needed for the offer.
For the casino section, new customers can get up to 200 free spins on the game Book of Dead, but need to play for at least £20 daily within the first five days to get all of them. The maximum number of free spins that a customer can get per day is 40, to the value of £4. And while there are no wagering requirements on the winnings, the latter are capped at £250, which makes this welcome offer a letdown.
| Operator | Welcome Offer | Bonus Code | Claim Offer | |
|---|---|---|---|---|
| | Welcome Offer Bet £10 Get a £30 in Free Bets | No code required | Claim Offer | Qualifying bet of £10 at min. odds 2.0 within 5 days of registration, E/W excluded. Get 3 x Free Bets: 1 x £10 Football, 1 x £10 Racing, 1 x £10 Acca (Min 4 selections). 7-day expiry. New selected customers & 18+ only. Min. deposit of £10. Full T&Cs apply. Please Gamble Responsibly. |
Kwiff Promotions
There is a decent amount of promotions available for both the sportsbook and the casino at Kwiff. Starting with the former, bettors can get their cash outs 'Supercharged', with the site once again leveraging the surprise element. For example, if a bettor decides to cash out a bet at £25, it could randomly be boosted to £55. The one downside to this promotion is that it is not entirely clear how often a 'Supercharge' can occur.
Football fans, specifically those who like to place accas, will be happy to hear that there are two promotions for this on Kwiff. The first takes place during the weekend and offers customers 'Supercharged' odds, provided that the acca has 3+ selections at a minimum odds of 1/2 (1.5) each. The minimum stake is just £1, but it is also capped at £100 to qualify for the promotion.
The second promotion is an Acca Shield, as Kwiff calls it, offering a refund of up to £20 if an acca loses out because of one selection. Customers must stake at least £5 on a 4+ selection acca with a minimum odds of 4/1 (5.00) and each selection must be a minimum of 1/2 (1.5) each. The refund will be made out as a surprise bet.
There are not just football promotions at Kwiff, though, with a second-place refund for horse racing and more on offer. The Acca Shield also applies to American Football and the NFL, which is a nice touch.
For the casino, customers at Kwiff can take advantage of quite a few promotions, a few of which are offered by game providers such as Pragmatic Play and Wazdan Network. Daily and Monthly rewards are available for popular slot games and only one spin is needed to qualify, to the value of 50p. There are certainly more sports betting promotions, though.
Kwiff Deposit Methods
There are many different payment methods to choose between at Kwiff, from the standard debit card to popular e-wallets such as PayPal. It is worth noting that all payment methods at Kwiff have a minimum deposit of £10, which is slightly higher than some other UK bookmakers that accept deposits as low as £5. You can find all the details you need about the payment methods below:
| Payment Method | Min. Limit | Max. Limit | Transaction Fee | Processing Time |
|---|---|---|---|---|
 Visa | £10 | Not specified | No fee | Instant |
 Mastercard | £10 | Not specified | No fee | Instant |
 Paypal | £10 | Not specified | No fee | Instant |
Payz | £10 | Not specified | No fee | Instant |
Bank Transfer | £10 | Not specified | No fee | Instant |
 Instant Bank Transfer | £10 | £3,000 | No fee | Instant |
How to Deposit at Kwiff
If you are unfamiliar with the deposit process at Kwiff, you can follow our step-by-step guide below for some assistance:
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Enter the Deposit Cashier
If you register for an account through the Kwiff app, you will be prompted to make a 'First Deposit' through a pop-up box. However, for future deposits, you can use the ‘Deposit’ tab at the bottom of the screen, as displayed in the image below.
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Choose a Deposit Method and Amount
Once you have entered the cashier, you will be asked to choose your deposit amount and payment method. In our test, we deposited via a Visa debit card.
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Enter Payment Method Information
The final step is to enter your payment method details. In our case, we had to fill in the card number, expiry date, and security number before tapping the purple ‘Pay’ button.
Kwiff Withdrawal Methods
Customers at Kwiff will be able to choose between the same payment methods for withdrawal as for depositing funds. It is also worth noting that due to money laundering regulations, you will need to use the same method, at least for the amount you deposited. For example, if you deposited £20, you need to withdraw £20 to the same method before you can make a switch.
Another important thing to note is the minimum withdrawal amount for PayPal. The popular e-wallet is used by many people all over the world but when it comes to Kwiff, it might not be the best choice. While customers can deposit £10 with this method, they will have to withdraw at least £30. On the other hand, it is not the fastest way to withdraw your winnings at Kwiff.
| Payment Method | Min. Limit | Max. Limit | Transaction Fee | Processing Time |
|---|---|---|---|---|
| Visa | £10 | Not specified | No fee | 12 hours in our test |
| Mastercard | £10 | Not specified | No fee | 1-3 business days |
| Paypal | £30 | Not specified | No fee | Within 24 hours |
|
Payz | £10 | Not specified | No fee | Within 24 hours |
|
Bank Transfer | £10 | Not specified | No fee | 2-3 business fdays |
| Instant Bank Transfer | £10 | Not specified | No fee | Instant |
How to Withdraw From Kwiff
If you are new to Kwiff and would like to find out how to withdraw funds, you can follow our step-by-step guide below for some assistance:
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Enter the Withdrawal Cashier
To enter the withdrawal cashier, select the ‘Profile’ option in the top right corner of the screen, then scroll down the page and select the ‘Withdraw’ option under the ‘My Wallet’ area.
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Begin the Withdrawal Process
When in this area, you will be presented with the option to initiate a withdrawal request, and this screen in the future will also display your ongoing withdrawals.
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Choose the Withdrawal Method and Amount
Now, you will need to enter your withdrawal amount - in this case, we chose the minimum amount of £10 - and confirm your withdrawal method by tapping the method prompted to you. Finally, tap the purple ‘Withdraw’ button. In our test, it took 12 hours for the money to reach our account.
How to Verify an Account at Kwiff
As with all bookmakers in the UK, given the regulations set up by the Gambling Commission, there is a verification process in place at Kwiff. Upon completing the registration, Kwiff aims to automatically confirm the identity of the new customer in question, using the details provided. However, in some cases, customers will be asked to provide additional information:
- Proof of ID: UK/International Passport (full page, including MRZ code), UK Driving Licence/Provisional Driving Licences (Front and Back), UK National Identity Card (Front and Back), Military ID Card or a UK Citizen Card.
- Proof of address: Utility Bills, Tax Revenue Letters, Government Letters or a Bank Statement (cannot be older than three months).
Customers can submit these either via email or live chat. Kwiff aims to confirm the documents provided within 72 hours, though it can be both faster and slower than this depending on the situation. Once a decision has been made, the customer will be notified via email.
Kwiff Sportsbook
Kwiff does not offer as many sports or betting markets as most traditional betting sites. In fact, at the time of this review, there are a mere 19 sports available on this site. This will be perfectly fine for most bettors, in truth, but it is clear that Kwiff lags behind the main competition when it comes to the sports offering. Below are some of the top sports available:
- Football
- Horse racing
- Tennis
- Cricket
- American Football
- And more
But what about the sports that are available, are there many markets available? On a whole, the answer is yes as there are many events and a decent amount of markets to pick from. Kwiff even offers betting a low-level events such as the Serie D, which is the fourth football tier in Italy, though the popular feature bet builder is missing as things stand. Nevertheless, Kwiff earned a spot on the list of best new football bookies on our page.
Customers who prefer to place very specific and complex bets might be better off turning to one of the top UK bookmakers, with a lot more markets available. Furthermore, most of the top sites offer the ability to suggest a bet if the markets required are missing, which makes it hard for betting brands such as Kwiff to compete.
As for the odds, customers have the chance of getting their bets 'supercharged' or 'Kwiffed'. Essentially, the odds of a bet you place can be randomly boosted, but it does not happen with every bet. Boosted or not, though, some players and professional gamblers have complained about the high betting margins. In our independent tests, we can confirm that Kwiff has one of the highest betting margins we have seen, at an average of 11.3%.
Bettors will likely find more value on a bookie that consistently offers low margins, rather than hoping for the random supercharged odds, which still might not make up the difference of the high margins.
Furthermore, there does not seem to be any special markets available, which is a big disadvantage given that punters sometimes like to see TV betting odds offered or perhaps predict the outcome of an election.
| Football Markets (Premier League Game) | 400+ |
|---|---|
| Betting Margins (Average) | 11.3% |
| Horse Racing Coverage (Countries) | UK & Ireland + International |
Kwiff Casino
Given that the sportsbook struggles to compete with the top bookmakers in the UK, it is almost imperative for Kwiff to have its casino section as well. While it might not be the most comprehensive casino either, customers will find a selection of around 2,000 games, ranging from slot games, table games and a live casino with many interesting options.
The live casino section is operated by Evolution Gaming and Pragmatic Play, two well-known providers in the industry, and this means the selection is certainly sufficient in the Kwiff Live Casino. Popular games such as Lightning Roulette and Cash&Crash are among those available, while the games are filtered by category.
In addition to five sections, with many different subcategories, customers can also use the search function to narrow down their results and this makes for easy navigation on the Kwiff Casino. Compared to other big online casinos in the UK, though, it is clear that Kwiff is a bit behind and the verdict is thus similar to the sportsbook.
Kwiff Mobile App
As we mentioned in the 'About Kwiff' section, the brand first started out as a mobile app-only sportsbook and customers would thus expect the app to be very good, eight years on. That certainly seems to be the case, with the app registering great reviews on both the App Store and the Google Play store, at 4.5 and 4.5 out of five stars respectively.
Although it is not surprising given the background, Kwiff still deserves praise for having one of the best betting apps around. The app features a grey and purple design, in line with the Kwiff logo, and it is easy to navigate using the categories at the very top. The casino games are also available in the app, at least on the Android version, and this makes for a very good app overall.
While some bookmakers struggle to migrate their website features to an app, Kwiff has the advantage of doing it the other way around. And to that, it must be said that the website (both mobile and desktop) also looks very clean and it is certainly easy to navigate on the site. Some bettors prioritise a good app experience, which Kwiff can provide, and this could outweigh the lack of some sportsbook markets.
Kwiff Customer Support
Although every betting site needs to have good customer support, this is especially the case for new betting sites that are looking to make their mark in a saturated market. Fortunately for Kwiff, having been around longer than most underdogs in the industry, the customer support is more than sufficient with a live chat available 24/7.
Those who prefer to contact the customer support team via email can do so, but there is no phone or social media support. Overall, our experiences with Kwiff's live chat support agents were quick, helpful and took less than a minute to reach an agent each time. Finally, Kwiff also has a very comprehensive FAQ page - frequently asked questions - where most customers will find the answers they are after.
You can take a look at the table below to find all of the necessary details regarding the customer support of Kwiff.
| Chat | Yes |
|---|---|
| [email protected] | |
| Phone | - |
Opening hours
| Seven days a week | 24/7 |
|---|
Kwiff Responsible Gambling
Given that Kwiff was created by one of the founders of Unibet, which we discussed in the section 'About Kwiff', the brand will have known everything about responsible gambling since the very beginning. In recent years, though, responsible gambling tools have become even more important as some customers are prone to addiction.
Kwiff has a 'Safer Gambling' section on their FAQ page, where customers will be able to find a lot of information on the subject. Among other things, there is a link to Gamcare's self-assessment test and explanations of how the different tools work. Some of the latter include:
- Deposit limits (daily, weekly, monthly)
- Loss limits (daily, weekly, monthly)
- Reality checks
- Self-exclusion
- Gamstop
Deposit and loss limits are always a good place to start for new customer as they are forced to reflect on their betting habits, setting a reasonable limit and sticking to it. Unfortunately, these are not bulletproof and that is why self-exclusions and Gamstop are needed these days too.
How to Get Started at Kwiff
If you are interested in trying your luck at Kwiff, follow our step-by-step guide on how to sign up on the site below.
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Step 1: Head over to Kwiff.com and tap on 'Join'
On the home page, you will find the 'Join' option in the top-right corner of the screen, featuring a gold icon.
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Step 2: Enter your preferred account details
In the first step of the registration, you will be asked to provide your phone number and you will then be sent a verification code. You also need to enter your email and a preferred password for the Kwiff account, as well as opt in/out of marketing messages.
Once you have completed the above, tap on 'Next' to proceed.
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Step 3: Enter your personal details
In the second step, you will be asked to provide your personal details such as full name, date of birth and home address. It is important to make sure that these details are correct, as they will be used for the verification.
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Step 4: Choose a username for your account
Finally, you will need to pick a username for your account. Make sure to pick one you like, as Kwiff has a leaderboard where it might appear.
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Step 5: Comply with the verification and start betting
Kwiff aims to verify the identity of new customers automatically, but sometimes documents may be needed to complete this process. Once that is done, though, new customers will be able to make a deposit and start betting.
More Kwiff Guides
User Reviews
Average score of 1.7 by 3 users
David
3 September 2024
Absolutely nothing to like about this bookmaker. I find them personally to be evasive, unresponsive and obstructive in all their dealings with me. Please read all reviews before you decide though.
Very disorganized bookie with a lot of things that they need to fix
The odds are terrible compared to other bookies websites. They "Kwiff" your odds every 4/5th time to improve the odds, but this in most cases is a slight increase in the odds in my opinion. I'd much rather a proper odds option than their Kwiff option.
Their Verification team are absolutely terrible. Expect to do some arts and crafts when confirming your identity with paper and scissors. Very stupid policies or maybe just their interpretation of the Regulations.
I will be contacting the regulator shortly as they have withheld €400 after I closed the account. They seem to have no interest in repaying me as their verification team drag their heels. Not sure if this is driven by their corporate policies, just laziness or maybe incompetence.
Still waiting for a resolution on the issue, but you risk all of the above by proceeding with them....
So, the account is closed, but no transfer of funds automatically happens???
Kwiff will retain user funds unless the user explicitly asks for the funds back???
I asked for my funds to be transfered before the Kwiff Verification team delayed everything.
So once I finished needlessly and repeatedly supplied all the Verification team requests, the withdrawal should have started, shouldn't it?
Instead, I have sent 4 emails since the verification, and my withdrawal has STILL not even been initiated.
This is very, very sub-par behaviour by Kwiff.
Cem
9 November 2023
Keep away they have no customer service you be speaking to robot of procedure and your winnings not guaranteed pay out! Am still waiting they are scum keep away
Kyle
23 April 2021
As the review stated the coverage of sports and betting markets is low but i have enjoyed the betting margins and their app works like a charm.