Betmaster Sister Sites: Best Alternatives & Offers (2026)
List of Betmaster Sister Sites & Welcome Offers
Betmaster is an independent UK betting site that currently has no sister sites through their licence or platform provider.
But, we have picked out some great alternatives that are a mix of other independent bookmakers and of similar quality.
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18+. New Customers only. Min Deposit £10. Min Stake £10. Min Odds 1/1. The qualifying bet must be a single selection only. Free bet added on 1st settlement of any qualifying bet. Free bet is a matched free bet of £20. Free bet expiry is 7 days. 1 Free bet offer per customer. Cashed out bets won’t apply. T&C’s apply. - 18+. If your first bet is a Treble or Up on Any Sport (minimum 3 selections, odds evens) AK Bets will boost the profit gained on that initial bet by 25% in the form of a Free Bet up to a value of £/€100. Applies to new customers who sign up with the promo code AKACCA100. 7-day expiry on free bet.
- 50% of first day losses refunded as a free bet up to £25. To be credited within 24 hours. Max free bet per customer £/€25. Minimum of 3 bets of £/€10 or more on separate events at odds of evens (2.0) or bigger to qualify. Minimum first day losses of £10 to qualify. Full T&Cs apply.
- New customers online only. Eligibility restrictions apply. Bet min of £/€10 at odds of 1/1 (2.0) or greater across sports or racing (if EW then min £/€10 Win + £/€10 Place) within 7 days of registration. Receive £/€20 Tote Credit and £/€10 Free Sports Bet. Qualifying bet is the first racing pool or sports bet added to the bet slip. 7-day expiry. 18+. Full T&Cs apply. Gambleaware.org.
- 18+ only. Deposit and wager £20 on a qualifying bet (cash, min 2/1 odds) settled. Free bet is provided as 3x£10 free bet token to be used on any sports with odds between 2/1 and 20/1.s. New Customers Only, Valid for 1 use per customer. Offer will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. Full T&Cs apply.
- New customers only. Register, deposit with Debit Card, and place first bet £10+ at Evens (2.0)+ on Sports within 7 days to get 3 x £10 in Sports Free Bets & 2 x £10 in Acca Free Bets within 10 hours of settlement. 7-day expiry. Eligibility exclusions & T&Cs Apply.
- New UK customers only. Register with promo code 20x5fb and place a £20+ bet on any selection at minimum odds of Evens (2.00) to receive 5 x £5 Free Bets. The first Free Bet will be credited once your qualifying bet settles, with each subsequent Free Bet becoming available 24 hours apart. Free Bets expire 24 hours after being awarded. T&Cs & Maximum Payouts apply.
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*New members only. £10+ bet on sportsbook (ex. virtuals) at 1.5 min odds, settled within 14 days. Free Bets: accept in 7 days, valid 7 days on sportsbook only. 2x£5 Free Bets for Bet Builder only. Stake not returned. T&Cs + deposit exclusions apply. Bet Responsibly. GambleAware.org 18+ - 18+. New customers only. Place a minimum £40 bet on any selection with minimum odds of Evens (2.00) and receive 4x£5 Free Bets. Free bets expire after 24 hours. BeGambleAware.org. T&Cs & Maximum Pay-Outs Apply. #ad
- 18+. New verified customers only. Deposit and stake £10 on any slot game and get 50 FREE SPINS on Big Bass Christmas Bash. £0.20 spin value. Valid for 48 hours. Max winnings £100. Free spins must be used in one session on Big Bass Christmas Bash only. Full T&Cs apply.
- Get 50% back on first day casino losses as a free bonus funds up to £50. To be credited within 24 hours. Max Casino Bonus per customer £/€50. 5x wagering requirement applies to Casino Bonus. Customers who qualify for the welcome offer free bet will also receive 10x free spins on Big Bass Splash. Each free spin is worth £0.10. Full T&Cs apply.
- New customers online only. Only valid with code B10GET200 on registration. £10 min stake on slots and receive 200 Free Spins on The Goonies Megaways. Free Spins credited within 48 hours of meeting qualifying criteria. 7-day expiry on code and Free Spins. One per customer. 18+. Full T&Cs apply. Gambleaware.org.
- 18+ New customers only. Wager £20 or more on Midnite Casino within 14 days of sign-up. Get 100 Free Spins to use on selected games, valued at 10p and valid for 7 days. T&Cs apply. BeGambleAware.org
- Deposit and wager £20 on Casino Slots and get £36 Casino Bonus. Bonus Funds require 20 x Wagering before withdrawal, No max win limits. New Customers Only, Valid for 1 use per customer. Bonus will expire 7 days after opt-in, This offer cannot be used in conjunction with any other offers. T&Cs apply.
- New customers only. 1+ deposit with Debit Card. Opt in and stake £10+ on Casino slots within 30 days of reg. Max 200 Free Spins. Credited within 48 hours. 7-day expiry. Game restrictions apply. Email/SMS validation may apply. T&Cs Apply.
- New UK customers only. Wager £20+ on selected Pragmatic Play slots to get 50 Free Spins daily for 5 days. Spins expire 24 hrs after issue. Max Payouts & Full T&Cs apply.
- New customers only. Register with promo code BINGO100. Minimum deposit and stake £10 on Bingo Tickets within 14 days to qualify. £10 Bingo Bonus must be wagered through once. 14-day expiry. Bonus Balance is used prior to Cash Balance. 100 Free Spins on selected Slots credited within 48 hours of qualification. Free Spins expire after 7 days. E-Wallet & Prepaid Card restrictions apply. SMS validation may be required. Full T&Cs apply.
- New customers only. Use promo code LOTTO20. Deposit with Debit Card & stake £5 on Lotto or Numbers draws within 7 days. First bet must be on Lotto or Numbers draws. £20 in Free Bets to be used on Lotto or Numbers draws, credited within 24 hours. Free Bet amount is not included in any return and expire after 7 days. Payment restrictions apply. SMS validation may be required. Betfred Lotto is fixed odds betting on an outcome of an official lottery draw or numbers game. Full T&Cs apply.
Who Owns Betmaster?
Betmaster is the only brand name that exists under BM Solutions GB Limited (UKGC: 65699).
BM Solutions GB Limited are a relatively new entrant to the market, having only secured its licence in January 2025.
Gaining market share as a new entrant to such a competitive field is a tough challenge, but there are perks to being a latecomer. The most obvious being that you know exactly what the punters demand.
We will take a look at whether or not they meet those demands and, if not, what Betmaster sister sites might.
What Are the Betmaster Pros and Cons?
There is a wild contrast between the Betmaster sportsbook and the casino sections. Starting with the negatives, the sports betting side of the site lacks any real point of distinction.
There are only 17 sports offered in total, which is comfortably below average, and whilst it does tick off key sports like horse racing, greyhounds and football, something is missing.
The general competition and event coverage is good, but the market depth isn't close to market leading, whilst bet builders are a notable omission too. A top level football match, for example, offers only around 150 markets.
Betting margins of 7.32% fall into the "distinctly average" category as well, albeit the presence of live streaming and best odds guaranteed on horse racing is a big plus-point.
Over in the casino, however, it's hard to complain. There are in excess of 3,000 games, with a live casino also providing close to 200 different avenues to explore. Those games are provided by 26 software providers, including some of the biggest names in the business, such as Pragmatic and NetEnt.
The other component that Betmaster does superbly well is the game filtering and search functionality. It's something a lot of brands miss, so kudos for delivering on that front.
It's probably fair to call that out as being a contributing factor as to what makes the all round site navigation so good. The look and feel is excellent too!
Betmaster Sister Sites Reviewed
If you are someone that spends the bulk of your time playing casino games, you'll probably love what Betmaster can offer.
If, however, you're more sports-oriented with your betting - or perhaps even a 50/50 player - then it will likely be worth checking out alternative options.
Regardless, our Betmaster alternatives guide has you covered.
AK Bets
AK Bets might not be a direct sister site, but it's a terrific Betmaster alternative.
The sportsbook is the low hanging fruit from a Betmaster angle, and AK Bets surpasses it. There are more sports available to punters, with over 20 different options offered ranging from football, horse racing and greyhounds through to lesser-profile sports like MMA and hurling.
The event coverage is again strong, running around the world, and betting margins are better too at 6.85%. The only blemish on the sportsbook is the market depths attached to sports not being huge; you're taking about over 100 for a top-level football fixture but that's all.
The casino, meanwhile, has close to 40 providers serving up games, however, it does come up short of Betmaster where total game count is concerned.
There are around 1,000 games on offer to bettors. It's not a huge librar,y but the games do span across a host of different categories and stakes, including low-stakes options.
We wouldn't neccesarily peg AK Bets as better than Betmaster;. You might, though. It just depends on what areas of a bookmaker your prioritise. If in doubt, start with AK because you can deposit from just £1!
BetTom
BetTom smashes sports betting out of the park, especially in comparison to those not in the very elite.
From a pure sports coverage angle, there are in excess of 40 different sports to wager on, with competitions covered everywhere on Earth.
What really makes BetTom stand out compared to most though is the crazy market depth it offers. Its football matches can boast over 1,000 markets. The margins are strong as well, sitting at 5.29%.
The sportsbook, with all things considered, is up there with the best in the business. That is not the case for the casino. Don't get us wrong, there are no major flaws with it, however, it doesn't give you loads of inspiration.
The game pool is counted in hundreds rather than thousands, with around 400 in total. It is less of an issue because of the lacking game numbers but the game filtering is a bit of a miss too.
That all being said, it does still boast some household names in respect of providers and game titles, and a live casino option is another positive.
Whether or not BetTom is the one for you, is ultimately for you to weigh up.
Midnite
If you want a Betmaster alternative that really hits the sweet spot then look no further. Midnite is a fantastic offering. Like Betmaster, it's a relatively new entrant to the market - albeit with a few more years under its belt, having launched in 2019.
On the sportsbook front, its not fault-free with the overall depth of markets not dissimilar to Betmaster, however, it does offer betbuilder functionality. There are other ways it excels too.
One of them is through the betting margins, which came in at a truly superb 4.86% during our testing. You'll be hard-pressed to beat that. With 31 sports available to bet on, there is plenty of range to explore too.
Over in the casino, things are split across a "Games" and "Live Casino" section. Structurally, the two areas are consistent with the sportsbook, which means they look good and function very well, whilst also being intuitive to navigate.
With respect of what is under the surface, there are 44 game providers underpinning the game library. Amongst them are the likes of Pragmatic Play, Hacksaw Gaming and Reel Play. They contribute to an overall game pool of close to 3,000 games.
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Ashley, an Ipswich Town fan, is an experienced content writer in the sports & betting space, who also has an extensive background in data analytics. Those skills combine here to allow for unique angles to be taken across a host of topics.