The All British brand has been around since 2014, initially as a casino-only product, and the sportsbook was added several years later. Today, the bookie is aiming to make its mark in the UK market, something that is very difficult to do. So, is it worth joining? What are the pros and cons? Let's take a look.
Sportsbook | 7 |
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Casino | 8 |
Customer Support | 9 |
Payment | 8 |
Licensing Safety | 9 |
Design and Usability | 6 |
Overall | 7 |
I'm sorry, All British, but I'm just not a fan at all. The casino focus is very obvious, hence the lack of a sports welcome offer, and the sportsbook screams white-label template. Yes, there are many events and markets available. Yes, there is a bet builder with the markets you need. But no, it does not compete with the high standard of the UK's finest.
Perhaps no one expects the bookie to be as good as the best, but then you at least need a welcome offer to attract new customers. To at least offer something, otherwise what is the point of joining? All British employees need to sit down and think about this, because they have to be missing out on customers. Imagine sponsoring a big snooker tournament for nothing...
By virtue of being a rather unknown betting site still, some might think that All British is one of the new bookies sites in the UK. However, it was actually launched back in 2014 as a casino-only product, with L&L hoping to assert itself in the UK market. In 2018, a betting licence was acquired and the sportsbook was launched shortly after.
L&L have a licence with the UKGC under account number 38758, so punters can be sure that All British Sports is following the regulations. In other words, it is safe to deposit and place bets on the site. It should also be mentioned that L&L operates a few more sites, meaning All British Sports has some sister sites.
We did not experience any issues when signing up, in fairness to the bookie, and the Trustpilot rating is not too bad for a betting site. Granted that 2.6/5 still is not a good score, we have seen some very good sites have below two stars. In any case, to answer the question, All British Sports is legit and safe.
Seeing as the bookie is not the best overall, some might be surprised to see so many payment methods accepted. We are not just talking about debit cards, with PayPal accepted as well, and below we have collected the terms for deposits and withdrawals. Of course, the withdrawal time will vary depending on several factors.
The terms below are updated as of December 2, 2024.
Payment Method | Min. Limit | Max. Limit | Transaction Fee | Processing Time |
---|---|---|---|---|
Visa | £10 | £2,500 | No fee | Instant |
Mastercard | £10 | £2,500 | No fee | Instant |
Paypal | £10 | £2,500 | No fee | Instant |
Trustly | £10 | £2,500 | No fee | Instant |
Skrill | £10 | £2,500 | No fee | Instant |
Payment Method | Min. Limit | Max. Limit | Transaction Fee | Processing Time |
---|---|---|---|---|
Visa | £10 | £2,500 | No fee | 24 hours |
Mastercard | £10 | £2,500 | No fee | 24 hours |
Paypal | £10 | £2,500 | No fee | 24 hours |
Trustly | £10 | £2,500 | No fee | 24 hours |
Skrill | £10 | £2,500 | No fee | 24 hours |
Although the branding 'All British Sports' does exist, the operator usually goes by the name 'All British Casino' and that should tell you a lot about the priorities. In fact, unless you consider 10% cashback a welcome offer, there is none for sports and that is very disappointing. You would expect more from a bookie which recently sponsored the Snooker UK Championship.
At the very least, there are many events and markets available in the football section, meaning the basics are in place on the site. The same goes for the horse racing section, with meetings from all over the world, and in total there are about 30 different sports to bet on. Special markets, such as Dancing on Ice, are also available for punters.
The betting margins were quite good when we tested them, coming in at 5.9%, and there is also a decent bet builder with popular markets for the tool. You could definitely argue that All British Sports has done enough to compete for some of the UK punters, but there are a few things holding back the bookie in our eyes, including the design.
Indeed, the design is far behind the best betting sites and looks very templated, which is no surprise given the owner L&L's love for launching sites. We simply cannot look past the lack of the welcome offer either, as well as the promotions, especially now that there are so many good bookmakers on this front.
Those who are thinking about creating an account at All British Sports should know that the bookie has covered the customer support bases. Indeed, the support staff can be contacted via live chat, email and telephone if there is ever an issue that needs to be dealt with. This should be the standard, in our opinion, but All British still deserves praise.
Chat | Yes |
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[email protected] | |
Phone | +441223931490 |
Opening hours | 7 Days a week, 24/7 |
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