FitzBet is a new betting and casino site that launched at the start of February 2026, using the EveryMatrix platform. This has certainly given it a head start which, combined with the history of Fitzwilliam Sports, has made for a pretty decent bookie.
In this review, we put the site to the test by signing up, verifying our account, depositing real money, placing bets and withdrawing funds.
Our unique BL Score also combines real user tests from Trustpilot, app stores and the editorial team to give a full, honest look at FitzBet.
| Rating | 5 |
|---|
| Sportsbook | 4 |
|---|---|
| Casino | 4 |
| Customer Support | 2 |
| Payment | 2 |
| Licensing Safety | 5 |
| Design and Usability | 4 |
| Overall | 3 |

We often see new betting sites trying to compete with the best, but they often fall drastically below the level required. However, this isn't the case with Fitzbet.
The bookie competes rather well, offering a very solid product through the means of an extensive casino and sportsbook. Both have a vast array of options and the experience is generally positive, for which the platform provider EveryMatrix deserves praise.
In my view, the site would greatly benefit from the availability of a sign-up bonus and some additional payment methods. Saying that, though, the instant withdrawals partnered with some already impressive promotions lessen our frustrations.
Given that this site is within its first month or so of activity, there are far too many positives to be overly picky. A very solid base which can be built upon, certainly.
| 🏦 Betting Margins (Average) | 6.24% |
|---|---|
| 👷 Bet Builder | ✅ |
| 📱 Mobile App | ✅/❌ |
| 📞 24/7 Customer Support | ❌ |
| 💰 Minimum Deposit | £8 |
| ⏱️ Fastest Withdrawal Method | Visa Debit Card (Instant in our test) |
Fitzbet launched at the beginning of February 2026 and is the latest addition to the EveryMatrix family (platform provider), making it a sister site of BetGoodwin, BetTom, Ken Howells, 36Vegas and more.
With this new site, the aim is to offer two different experiences for punters. 'FitzBet for the wider market, and Fitzwilliam Sports for high-stakes clients,' as is stated in the 'About Us' section.
Of course, we are only really looking at FitzBet here, but it's still nice to note that the latter is available, should you seek such a platform.
Regardless of this, the site still holds a premium feel even if it's not the premium product, so to speak.
In this review, we take a look at everything you need to know about the site. By the end, you should be able to make an informed decision about whether to sign up or not.
As is a requirement from the UKGC, FitzBet holds a license to operate in the UK and the site is registered as SBKI Limited, license number 48760.
It is worth noting that there are three entries on the license: FitzBet, FitzWilliam Sports and 'www.skillbethq.com. That link does redirect you to FitzBet though, which suggests it's a past endeavour of the company.
At the time of writing this review, FitzBet has only received seven reviews on Trustpilot, but the early signs are positive. Indeed, almost 3/4 of them have been five-star ratings.
However, given that it's still so early into its existence, we are not going to focus too much on these ratings. We can acknowledge them, sure, but it would be premature to focus on them too much.
As you would expect from any site, let alone a new one, FitzBet has not been fined for anything by the UKGC. All sites are regulated heavily, so this further shows that FitzBet is safe and secure for punters.
As of now, FitzBet's promotions are headlined by 'Superb Sub', '2-Up', and extra place offers. Additionally, there is also a pretty cool referral offer for any customer who invites their friend to try the site.

For a new betting site, that is a pretty decent set of start-up promotions, so we cannot complain too much. Indeed, some of the top bookmakers in the UK do not offer the first two football options.
However, the lack of a sign-up offer does damage our thoughts on the promotions available. Nevertheless, it's still a pretty strong area for the new bookmaker.
FitzBet's youth certainly shows a little bit in the deposit cashier, seeing as there is only one method offered to customers as things stand: debit cards. While this is probably the most popular option, it's a little underwhelming in today's gambling world.
Just adding the popular Apple Pay would have made a big difference, but ah well. Furthermore, the minimum being set at £8 feels a little strange, rather than it being the standardised £5 or £10. Below, we have collected everything you need to know about deposits...
| Payment Method | Min Deposit | Max Deposit | Deposit Fee | Processing Time | Triggers Bonus |
|---|---|---|---|---|---|
| Visa | £8 | £10,000 | No fee | Instant | |
Mastercard | £8 | £10,000 | No fee | Instant |
Depositing funds into a FitzBet account is very easy, but we have put together a step-by-step guide if you need some assistance:
Once you have logged into your account, tap the 'Deposit' button in the top-right corner to reach the cashier of FitzBet.
From here, you will be shown a drop-down menu of payment methods, but at the time of writing, only debit cards were accepted.
Following this, you will need to tap the 'Add New Card' option before entering some of the payment method details, with the security code coming at a later stage.
Finally, enter the amount that you would like to deposit into your account, and add your card's security number. Then, tap the deposit button, and you will be good to go.
When it comes to withdrawals, things with FitzBet are certainly a little better. Unfortunately, the lack of payment methods is still felt, with only debit cards accepted. The minimum withdrawal amount is also £8 as with deposits, which isn't massively off-putting but still strange in our view.
However, we received the payment instantly when conducting our test, which is ultimately the most important thing for punters. Below, we have collected everything you need to know about the withdrawal methods at FitzBet...
| Payment Method | Min Withdrawal | Max Withdrawal | Withdrawal Fee | Withdrawal Time |
|---|---|---|---|---|
| Visa | £8 | £10,000 | No fee | Instant in our test |
Mastercard | £8 | £10,000 | No fee | Within 3 business days |
If you are unfamiliar with the withdrawal process at FitzBet, you can follow our step-by-step guide below:
Once you are ready to make a withdrawal, head to the 'Profile Menu' via the icon in the top right corner, and then tap 'Withdraw'.

Once again, you will be shown a pretty basic screen, and your payment method will already be confirmed. So, all you need to do is enter the withdrawal amount.

Finally, tap the 'Withdraw' button and wait for your payment. In our test, we were not left waiting as the payment arrived instantly, which must be praised.
Signing up to a bookmaker is made infinitely easier, thanks to the KYC protocols. Indeed, this system allows bookmakers to verify that you are who you say you are digitally.
However, there may be occasions where you do need to provide proof of identity. There is no need to worry, though, as this is very simple and quick to do. For Fitzdares, any of the following will do:
Most would probably not approach FitzBet with massive expectations for the sportsbook, and given that it's a new site, you would be right to.
While it's not at the level of the best UK sportsbooks, it certainly stands out as one of the best new options for punters, and it does compete with some of the more popular names on the market.
Offering in excess of 30 different sports, the options are vast, and this continues with the availability of novelty markets like TV, politics and E-Sports.
As you would expect, the mainstays are all available, and the betting margins with each are solid enough. Indeed, for an average Premier League game, there are around 1,000 different markets on offer, which rivals the elite names in the industry.
Furthermore, having the 'Super Sub' promotion - pioneered by Bet365 - available is a massive positive for anyone looking to create a bet builder, a tool which is also strong in its own right.
When it comes to horse racing, punters can expect to find a lot of positives too. As expected, there is coverage from the UK, Ireland and International racecourses, whilst the markets are also quite broad, with place options available.
If you needed anything more as a horse racing bettor, the site also offers live streaming options. In other words, it holds its weight and more.
With margins around 6.2% on average, the prices are competitive, and it can only be suggested that this is the case for the sportsbook itself, too. A solid offering, certainly.
Given that it's a relatively new site, FitzBet would be forgiven for not offering the most extensive casino area. However, this is where the links to its sister sites certainly help.
With EveryMatrix already having a few established casino options, FitzBet leans into this and benefits significantly. So, the wide library of games, whilst shocking, is actually logical.
Indeed, games from Pragmatic Play and Hacksaw Gaming are readily available, and there are several new options for players to try, showing that the area remains fresh.
Furthermore, the 'Live Casino' offers a multitude of different game types, from traditional table options to the popular 'Game Shows'. A well-rounded section for a new bookmaker.
Despite only being created recently, FitzBet's app holds up quite well. It's quick to use and the interface offers a pretty premium feel, despite it being the 'wider use' option.
Navigating through different sports is easy to do, thanks to the menu tab in the top left corner. Additionally, there is no preference for one sport, so every option is well covered.
There are no real flaws to the app, even when being especially picky. Instead, it relates more to the product's youth - the lack of promotions, for example. In other words, it's a pretty solid app, even though it was only just launched.
| Rating | 5 |
|---|
If customers are not given the tools to gamble responsibly, it is a red flag for the UKGC. So, it is an area that bookmakers need to focus on, and FitzBet do that.
Indeed, there are several tools available for punters, ensuring that they can gamble safely.
Deposit/Loss limits are established from the outset, whilst time-outs and self-exclusions are available when requested, rather than being enforced by the bookmaker.
There are a few customer support options on FitzBet, and each comes with its perks. Indeed, you can email the site or speak to customer support through a live chat.
Of course, the latter is a more instant process, whilst the site aims to reply to emails within two hours, during the opening hours.
The lack of an FAQ area is a little frustrating, certainly, but it can be overlooked for now. Given that the site has only just been created, there has not been much time for questions to appear frequently.
Below, we have collected everything you need to know about the customer support:
| Chat | Yes |
|---|---|
| [email protected] | |
| Phone | No |
| Opening hours | 7 Days a week, 24/7 |
If you are looking to sign up on FitzBet, you can follow our step-by-step guide on how to do so below:
You can also use our link at the top of this page, or the banner at the top, which will bring you straight to the welcome offer and the registration form.
The first step is to provide some personal information, such as your name and Date of Birth. As well as a phone number and an email address.
Following this, you will need to create a username and password to access your account, whilst also providing your address - as it is shown on documents and more importantly, your ID.
Finally, at the bottom of the page, select which preferences you want to opt in to and then tap 'Done'. Now, you will be able to access an account with FitzBet.
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