DragonBet is a new UK gambling site to launch in early 2022. There are custom features and bets targeting Welsh customers but also cover more than enough for other UK punters too.
New online sports betting sites are launching all the time in the UK, but few have as clearly defined a theme as DragonBet, an online bookmaker aiming to appeal to Welsh sports fans.
Launched in 2022, DragonBet has lofty goals of becoming the national bookie for Wales, but it remains to be seen whether or not the sports betting site can have any widespread appeal.
DragonBet also features an online casino - as is the case with the majority of online betting sites that launch in the UK these days, while esports betting is covered at this online bookmaker too.
Those who have not heard of DragonBet are likely to have questions about the Welsh betting brand, such as who owns DragonBet, is DragonBet safe and legal, which payment methods are available to use at DragonBet and what the customer service is like on this online betting site.
Our full review of the DragonBet sportsbook has all the details, so read on for more information.
DragonBet launched in 2022 with the aim of becoming the top online bookmaker in Wales. While a lot of new sports betting sites launch in the UK with a defined theme, few of them target a specific part of the population in the same way as the owners of the DragonBet betting site. Naturally, the site has been made available to access in the Welsh language, as well as English.
The site is powered by FansUnite's Chameleon iGaming platform after a long-term licensing agreement was secured with Lovell Brothers Limited, the owners of the DragonBet brand. The FansUnite platform might be familiar to those who have signed up to bet at McBookie before.
DragonBet is a new online sports betting brand, but the company has a long history in the world of gambling. It has been set up on the foundations of John Lovell Racing, which has a history of providing bookmaking services across Wales for the past 50 years or so. John Lovell Racing is not the most famous name in sports betting in the UK, but the firm does have a proud history.
In a statement announcing the launch of the new online betting site in 2022, the director and co-founder of DragonBet David Lovell said: "Dragon Bet is the digital rebranding of John Lovell Racing, a prominent Welsh bookmaker and we are excited to launch our new online wagering platform with FansUnite. After months of research and interviews with gaming providers, we felt most excited and comfortable with the product and features that the Chameleon platform provides us to grow our business." Lovell went on to say that the aim of DragonBet was to capitalise "by growing our digital footprint where we can tailor our betting offerings to the needs of the modern bettor and maintain a strong sense of national pride and Welsh culture."
Hundreds of slot games are available to play at the DragonBet online casino, but our focus is on the sportsbook site. So what can users expect if they sign up for an account at DragonBet?
With DragonBet being an online offshoot of betting brand John Lovell Racing, it is no surprise to see there is a strong emphasis on horse racing betting here. Indeed, horse racing takes pride of place on the sportsbook site, indicating that this is the top sport to bet on at DragonBet. All UK and Irish meetings are covered to a decent degree and it is also possible to bet on races from around the world, though passionate punters might have to check out the best racing sites.
Best odds guaranteed is also in place for all UK and Irish races, matching the top UK online bookies. Furthermore, another betting bonus at DragonBet sees fans of the sport of kings able to receive up to £10 as a refund if their selection at a top Welsh racecourse finishes second in that race.
Football is always going to be popular at all UK online betting sites, with DragonBet ensuring it has a strong level of coverage for the beautiful game. Welsh football has its own tab, making it easy for people who have a particular interest in betting on Welsh games to find these options.
But while the number of leagues, cups and competitions football fans can bet on at DragonBet is high, the site's sportsbook is not the easiest to navigate compared to the best ones on the market. Premier League matches are slightly hidden away at DragonBet, while the selection of game markets is also far from comprehensive. However, there is a decent amount of data and statistics to browse when trying to pick out bets.
Rugby is naturally one of the top sports to bet on at DragonBet given its popularity in Wales with both rugby union and rugby league betting markets available. Among the other popular sports to bet on at DragonBet include the likes of golf, cricket and tennis, but more minor sports like lacrosse and volleyball have not been left off the list either.
Esports betting is one of the hottest trends in the world of iGaming right now, with new UK sports betting sites such as DragonBet needing to ensure that they provide this option. At DragonBet, esports betting has its own home hub, where people will be able to find markets for in-play and pre-match action for a range of esports, such as PUBG, CS:GO, Rainbow Six and Overwatch, as well as League of Legends, Valorant and Arena of Valor. Live esports streaming is also available to watch, which is another big tick in the box for people joining DragonBet.
When it comes to promotions, this is a key area for all UK betting sites, but particularly those that are new to what is a very crowded market. Unfortunately, DragonBet does not seem to be offering any form of welcome bonus at the time of writing. This could make it hard for the Welsh betting brand to appeal to sports fans who can get various free bets by going elsewhere instead.
The value of the odds on offer at the DragonBet sportsbook does seem to be good, however. For racing fans, the presence of best odds guaranteed is a must these days. DragonBet is able to match bigger betting brands in that regard, while its football betting odds are pretty good too.
All in all, DragonBet has made a solid start as one of the UK's top new sports betting sites, though its appeal - aiming squarely at Welsh sports fans - might ensure it stays quite niche. No DragonBet welcome bonus and minimal live sports streaming are other issues to overcome, but strong esports betting coverage will likely tempt people who want to bet on CS:GO and Dota 2.
Customer support options at DragonBet begin with a comprehensive frequently asked questions section. For most users who sign up for an account at DragonBet, it is likely this will be the first port of call in the event they have a problem or an issue with their account that needs resolving.
The FAQ currently runs to 42 questions, covering queries such as how DragonBet is licensed by the relevant authorities, how the site's responsible gambling controls such as reality check and time limits work, plus basic areas like how to make a deposit into a DragonBet sports account.
Live chat is another leading choice for those needing to access DragonBet customer support options. The button for live chat at the DragonBet sportsbook can always be found right at the top of the page, which is handy as customers never need to go hunting around to get help.
There is also a Contact Us page as part of the DragonBet customer support options that are available to use. Rather than the site having a telephone number or an email address that can be used to get in touch with its staff, there is a contact form available for users to fill in here.
DragonBet also has an active social media presence, so customers who sign up for an account at the British betting brand might be able to get customer support via these channels as well.
Customers at the biggest and best betting sites in the UK have got used to being able to pick from a lot of different online payment methods when adding some extra funds to their account.
However, the list of DragonBet payment methods is very small, with only one option offered. At the present time, debit cards are the only way for people to make a deposit in this sportsbook.
While it is no longer possible to use credit cards to add funds into online betting sites in the UK, most major bookmakers have embraced alternatives such as e-wallets, mobile options and more. It is even becoming common for cryptocurrency to be available as a payment option.
But those who would like to be able to use Paysafecard, Boku or a top e-wallet such as PayPal, Skrill or Neteller will instead have to dig out a debit card from their wallet to add funds here.
There are also minimum/maximum limits per transaction on DragonBet, which it is important to point out. The minimum deposit that can be made with DragonBet payment methods has been set at £10, while it is not possible to withdraw winnings of more than £5,000 in one transaction.
When we contacted DragonBet customer support in order to check on the payment methods that are available on the site, the agent did note there are hopes to add more options soon. This means UK sports fans who join DragonBet might soon be able to use e-wallets or other options.
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