BetTarget

BetTarget UK Review (2024)

New online bookmakers are launching regularly in the UK, with BetTarget among the latest fresh betting brands that are hoping to attract a big audience in a highly crowded marketplace.

Billing itself as a "no-frills" betting site in the UK, BetTarget is owned by ASG Technologies Ltd, an iGaming company that is incorporated under the laws of the British Virgin Islands.

Not only does the site boast a solid sportsbook to appeal to new users, those who join BetTarget and make the most of its welcome bonus get access to a range of top online casino games too.

BetTarget runs on software that belongs to Malta-based company Aspire Global International Ltd, a fully licensed operator (MGA/CL1/408/2007) under the Malta Gaming Authority. In the UK, BetTarget is fully licensed and regulated by the Gambling Commission, ensuring it is a legit site.

New players considering signing up to bet on sports or play online casino games will likely have questions about the brand's owners, and the range of betting options they can expect to find.

Our complete review of the new UK betting site BetTarget has all the answers, so read on.

Introduction to BetTarget

Aspire is one of the biggest names in the world of online betting, with its software used to power a lot of new betting sites that launch in the UK. BetTarget, which was unveiled in 2021, will therefore have a familiar feel to a lot of sports fans as the Aspire platform is always similar.

ASG Technologies, the owner of the site, is also an experienced operator in the world of online gambling. The company runs a range of successful online casino sites such as Karamba.

The widely used e-wallet PayPal, Neteller, Skrill and Paysafecard are among the payment methods that can be used at BetTarget. However, those opting for these banking methods will not be able to claim the BetTarget welcome bonus, which is a bit of a shame. Users will instead have to opt for an alternative way to fund their account on the site, such as by using a debit card to deposit.

BetTarget - which is yet to launch its own dedicated mobile sports betting app - has the latest 128-bit Secure Socket Layer (SSL) encryption technology in place to protect its customers. With a state-of-the-art firewall used, the BetTarget site should be safe and secure to use in the UK.

The BetTarget customer support team does not operate on a 24/7 basis as many of the leading online betting sites in the UK now do. Instead, customer support agents working for BetTarget can be contacted from 8am to 00.00 am CET seven days a week, which is still OK for most.

But what else can users who sign up for BetTarget accounts expect from its sportsbook site?

BetTarget Sportsbook Review

BetTarget itself admits it runs a "no-frills" sportsbook but that is not necessarily a bad thing. For those who are new to online betting, in particular, the massive sportsbooks can be overwhelming with so much choice available. BetTarget has a much more stripped-back approach to betting.

That does not mean the sportsbook is thin when it comes to betting options, however. Logging into the BetTarget UK sportsbook site, users will find more than a thousand good football betting options, with hundreds of bets to pick from for sports such as tennis, ice hockey and basketball. A standard Premier League or Champions League game has more than 300 different bets here.

It is fair to say the betting options for more niche sports are limited. However, most UK sports fans will likely want to bet on high-profile sports like football, with BetTarget offering more than enough markets to browse. There is also esports betting available here with League of Legends, StarCraft II and CS:GO among the different top esports that can be bet on at this betting site.

However, horse racing and greyhounds are notable omissions from the list of sports available to bet on at BetTarget. This is often the case with new UK betting sites. Anyone who knows that they want to place bets on these sports, therefore, should check out the top ten horse racing bookies as well as the leading greyhound racing options.

BetTarget also has a high-impact live streaming service for sports, which is a tick-in-the-box for the site. As a lot of the other new betting sites in the UK for 2021 are yet to have a streaming service, this means BetTarget is ahead of some of its major competition for eyeballs, though it is fair to say the list of top sports available to stream here is not as comprehensive as on other sites such as Bet365.

Promotions are always going to be key for those new betting brands that are trying to make a splash. As well as the welcome bonus for new users, BetTarget offers a range of promotions such as a boost of up to 77% on winnings for pre-match combos, which is paid in cash. Users can also make the most of the BetTarget cash-out option - which works in much the same way as it does on most of the other leading online betting sites in the UK - to earn profit.

One of the features BetTarget has to make it stand out from the crowd is the Target Tip tool. Here, those with BetTarget accounts can take advice from a bet recommendation engine that analyses statistical information and provides bet suggestions on the back of diving into data. The Target Tip tool offers between 1,500 and 3,000 live in-play bet suggestions every month.

Special markets offered at BetTarget include a range of political bets, such as giving customers the chance to bet on who will win the next Canadian election, as well as who will be the next prime minister of the UK and who will win the next presidential election in the United States.

BetTarget has made a solid enough start to life as a new UK online sportsbook since its launch in 2021. Having features such as live streaming and cash out is to be welcomed, but the lack of greyhounds and horse racing markets is a major issue the site needs to resolve very quickly.

BetTarget Casino Review

While most people will probably join BetTarget to place sports wagers, the site is also home to an online casino. Having both options is common among new online betting sites in the UK.

BetTarget also has a live casino, which is becoming increasingly popular both in the UK and around the world. One of the reasons for this is that the live casino is a more social experience where players are able to chat with fellow customers, as well as the human hosts of the games.

At the BetTarget live casino, there is a decent choice of games to pick from too. As well as all the old casino classics such as blackjack, roulette and poker. With BetTarget yet to launch its own poker room, the live casino is the best place to go for those who want to test out their skills.

Live dealer games based on Deal Or No Deal and Monopoly are also available at the BetTarget live casino, while other options like Mega Ball, Dream Catcher and Football Studio are sure to be popular as well. Many of the BetTarget live casino games are powered by Evolution Gaming, which is one of the top developers in this part of the industry, so users are in safe hands here.

The BetTarget live casino also has its own Salon Prive room, which is ideal for those with cash to splash. Ensuring that high stakes can be made in blackjack, roulette and baccarat live dealer rooms means that players with a high budget will be made to feel right at home with BetTarget.

Away from the live casino, slots dominate the selection of other games offered by BetTarget. This is the case with most new online casinos in the UK, as slots are how these sites bring in the bulk of their profits. The BetTarget slots selection is good, with famous names like Starburst and the Book of Dead series among the popular games that are available to play on the casino site.

A section for new games is updated regularly, which is good news for those UK casino players who want to try their luck at the freshest titles around. At the time of writing, new games offered at the BetTarget casino included the likes of Bounty Raid, Agent of Hearts and The Secret Order. Jackpot games are always popular at new UK online casinos as they give players a chance to win a life-changing amount of money from just a single spin of the reels. Top jackpot slots to try on the BetTarget online casino site include options such as Imperial Riches and Super Lion.

Hundreds of online casino slots and table games are offered in total at BetTarget. The selection of table games on the site is not the best, though users will be able to pick from a few different types of blackjack and roulette games. It is clear that BetTarget is hoping people who want to play these types of games will instead opt to log in to the live casino section of its site instead.

While there is a welcome bonus in place for those joining BetTarget to play casino games, the site is lagging behind rivals when it comes to other offers, deals and promotions in this area. There is no VIP rewards scheme in place at BetTarget yet, so reasons for existing customers to return to play casino games on this new UK site are rather thin on the ground. However, when taking into account that BetTarget is a new online casino, it has made a fairly promising start.