The Fiercest Fanbases of 2024 – Who Has the Most Devoted Fans?

2. Kendrick Lamar - 9.27 Fanbase Score

In second place is Kendrick Lamar, with a fanbase score of 9.27. Kendrick Lamar boasts high engagement on Instagram and X, plenty of fan edits on TikTok, and a high number of Google searches for merchandise. The artist also has over 30 million followers split across Instagram and X. 

Kendrick Lamar rose to fame due to his lyrical ability and socially conscious lyrics, which addressed issues such as violence and poverty in his hometown of Compton. He also received recognition for his live performances, which earned him the honour of performing at the Super Bowl LIX halftime show. 

3. Sabrina Carpenter - 9.23 Fanbase Score

Completing our top three is Sabrina Carpenter, with a fanbase score of 9.23 out of 10. Sabrina Carpenter has 44 million followers on Instagram, 2.3 million on X and 34 million on TikTok, one of the most followed TikTok accounts on our list. The pop artist was also one of the most searched people on Google. Her dedicated fans were also desperate to secure her merchandise, with only T.J. Watt having more searches for merchandise.

Despite increasing her popularity in the last 12 months after her viral songs and number-one singles, Sabrina Carpenter came into the limelight when she starred in the Disney series Girl Meets World. Her quirky personality and sense of humour, and her brilliant live performances have since boosted her recognition on the Hollywood scene. 

The Celebrities With the Biggest Fanbases

1. Cristiano Ronaldo - 648M Instagram and 114.7M X Followers

The most followed person out of the celebrities and athletes on our list is Cristiano Ronaldo, who boasts 648 million followers on Instagram and almost 115 million on X. The Portuguese footballer is considered one of the best football players of all time, winning five UEFA Champions League titles, five Ballon D’ors, and a UEFA European Championship.

The forward averages seven million likes per post on Instagram, the second-highest average of any person on our list. Despite this high average, Ronaldo’s followers-to-likes ratio of 1.08% is among the lowest on our list.

1. Billie Eilish - 70.4M TikTok Followers

Billie Eilish has the most followers on TikTok, with 70.4 million. She also has 465 million likes across posts, averaging 6.6 million per post and a 9.44% followers-to-likes ratio. Her most popular video received 42 million likes and 380 million views, showing just how popular the artist is. 

The Celebrities With the Most Active Followings

1. Leon Marchand - 37.61% followers-to-likes ratio on Instagram

Leon Marchand takes the top spot on Instagram, with a followers-to-likes ratio of 37.61%. Marchand has 1.5 million followers and averages over 550,000 likes per post. 

The French swimmer had a fantastic 2024 Olympics, becoming the fourth swimmer in Olympic history to win four individual gold medals at a single Games. He also set the Olympic record in the 200-metre butterfly and the 200-metre individual medley and the world record for the 400-metre individual medley at the Paris Olympics. 

1. Glen Powell - 18.56% followers-to-likes ratio on X

The celebrity with the most engaging X content is Glen Powell, with a followers-to-likes ratio of 18.56%. In the last few years, Glen Powell has starred in some incredibly popular films, including Top Gun Maverick (2022), Anyone but You (2023), and Hit Man (2023). However, his talents aren’t limited to the screen. Powell was a co-writer and producer in the disaster film, Twisters (2024).

1. Kaya Scodelario - 121.16% followers-to-likes ratio on TikTok

Kaya Scodelario has the best followers-to-likes ratio over on TikTok, at 121.16%. She is the only person on our list whose average likes per video exceeds their follower count, with Mookie Betts having the second highest ratio, at 56.13%.

Kaya Scodelario first entered the acting scene when she played Effy Stonem on Skins. Since then, she has starred in the Maze Runner franchise, Pirates of the Caribbean: Dead Men Tell No Lies, and The Gentlemen. 

The Celebrity With the Most Fan Art

Billie Eilish - 297k Fan Art Posts on Instagram

Billie Eilish has the most fan art, with almost 300,000 posts on Instagram. Billie Eilish’s fan art includes drawings, paintings, and digitally edited photographs, turning a photo into an animated or cartoon-like form. Not only do Billie Eilish’s fans create the most fan art, but she has some incredibly talented fans too. 

Her unique voice, authentic personality, and creative music videos have seriously complimented her success. At just 14 years old, the American artist was propelled to fame after launching her viral song, ‘Ocean Eyes’. The song was uploaded to Soundcloud, intended for her dance teacher, but overnight it became a viral hit. Since then, Billie Eilish has gone on to nine Grammy awards, asserting herself as a mainstay in the Music Industry.

The Celebrity With the Most TikTok Edits

Taylor Swift - 642K TikTok Edits

TikTok edits have become a trend of late, with many fans compiling short footage of their favourite stars into a video with inspiring music. Taylor Swift takes the win for this category, with her fans, known as ‘Swifties’, making almost 650,000 edits of the pop star. 

Swifties are regarded as one of the biggest, most dedicated fan bases and have even been known to influence public votes outside of the music industry. In 2023, Alejandro Balde was nominated for the Kopa Trophy, an award celebrating the best young player of the year.

However, footage of the Spanish fullback claiming to dislike Taylor Swift's music pushed Swifties to get involved and vote for Jude Bellingham instead. Bellingham would go on to win the award with almost 90% of the votes. 

The Celebrity With the Most Desirable Merchandise

T.J. Watt - 5.9M Searches for Merchandise

T.J. Watt takes the top spot with almost six million searches for merchandise in the last 12 months. The Pittsburgh Steelers linebacker has been a finalist for the Defensive Player of the Year award five times, winning the award in 2021. His ability to generate sacks, rush passes, and lead his team is all part of the reason he is so popular. He also shares the record for the most sacks in a single season with Michael Strahan. 

With six million searches for his merchandise, it appears Steelers fans are desperate to get his name on the back of their jersey.

Methodology

We created a seeding list of celebrities we used IMDb, Billboard, Spotify, and Chartmasters, with the aim of getting at least 25 actors/actresses and 25 artists. To get our list of Athletes, we used Boardroom, Give Me Sport, and Ranker, as well as a few stars who broke out in 2024.

We then used Instagram to get the number of followers and posts with the hashtag “#[NAME]fanart.” This data is accurate as of February 6th. We then used Phlanx to get the average number of likes per post for each person. We then used this to calculate each person’s followers-to-likes ratio. We then used a weighted table to get a normalised score out of 10 for each Instagram factor. We then took an average of these scores to get an overall Instagram fan base score.

We then used X to get the number of followers for each person. We then used Phlanx to get the average number of likes per account. For Jennifer Lopez and SZA, we used Mention to get the average number of likes. Joey King and Shohei Ohtani did not have any tweets. We then calculated the person’s followers-to-likes ratio. This data is accurate as of February 7th. We then used a weighted table to get a normalised score out of 10 for each TikTok factor. We then took an average of these scores to get an overall TikTok fan base score. 

We used TikTok to get the number of followers for each account. We also used TikTok to get the number of posts with the hashtag ‘#[NAME]edit”. We then used Phlanx to get the average likes per post for each account. For Bad Bunny, Kaya Scodelario, and Katie Ledecky, we used Insight IQ. We also manually calculated the average likes per video for Mookie Betts, who only had two TikTok posts. Using this, we calculated the person’s followers-to-likes ratio. This data is accurate as of February 9th. We then used a weighted table to get a normalised score out of 10 for each TikTok factor. We then took an average of these scores to get an overall TikTok fan base score. 

We used Google Search data to find the number of searches on Google across the world over the last 12 months (February 2023 and January 2024). We also used Google to get the number of global searches over the last 12 months for the term “[NAME] merchandise”.

We then used a weighted table again to get an overall fan base score using the social media and Google fan base scores.