Sportingbet is a long-standing British gambling site that was founded in 1997. In 2012, GVC Holdings acquired the UK side of Sportingbet while William Hill bought Sportingbet’s Australian and Spanish operations.
GVC Holdings is a British gambling giant that is headquartered in the Isle of Man and is part of the FTSE 100 index. They own bwin, Ladbrokes Coral and many other gambling sites with licences in 20+ countries around the world.
Sporting bet is licenced by the UK Gambling Commission and the Gibraltar Gambling Commission and offers sports betting, casino, live casino, and virtual sports.
Sportingbet Sign Up Offer
We do not currently have a signup offer for Sportingbet, instead, check out our list of over £1500 in free bets and sign up offers for new customers.
Sports, Markets & Betting Odds
Sportingbet offers 30+ sports and a wide variety of betting markets across the sportsbook, but, notable markets are missing. There are very few players prop bets, no Asian markets including handicaps and goal lines, and the bet builder feature only offers pre-made examples.
- American football
- Beach Volleyball
- Combat Sports
- Cross Country Skiing
- Formula 1
- Gaelic Sports
- Horse Racing
- Ice Hockey
- Rugby League/Union
- Table Tennis
In terms of the betting margins, Sportingbet has better than average margins of 5.03% in our tests. But, we only test a small sample of events and markets to give you an idea of the margins “charged” by Sportingbet.
Sportingbet Customer Support
In line with other GVC Holdings gambling sites, customer support can be difficult to find as all the links point to the FAQ section before offering any customer support channels. We would like to see a live chat that is easily accessible live chat, instead of having to click through the FAQ’s to reach additional support options.
Also, Sportingbet does not offer 24/7 customer support, with a live chat that is only open from 9:00 – 22:00 BST. We expect to see 24/7 support as is the industry standard, and we do not recommend punters concede on this issue. Your money and time are valuable, and it is easy to find 10+ fantastic online bookies that offer a first-class 24/7 customer service.
Contact methods available:
- Live chat: 9:00 – 22:00 BST
- Twitter Support
Overall, Sportingbet offers a solid gambling website that is safe and licensed, but, we are not impressed with the limited customer support, lack of betting markets, and average betting margins. For an operator that has been around for so long, they should be offering a top-tier gambling product similar to bet365, Unibet or BetVictor, but, it falls short.