William Hill Bet Boost is one of the most famous betting promotions in the UK and the deal has attracted a lot of newcomers to join one of the oldest and most reputable betting companies in the country.
With so much competition across the industry, more and more betting brands are creating their own unique promotions to try to make them stand out from the crowd.
But what is William Hill Bet Boost, how does William Hill Bet Boost work and which sports and markets can the promotion be used on?
This complete guide to William Hill Bet Boost will answer all of those questions - and more - so read on for everything that you need to know about this promotion.
Bet Boost was first launched at the end of 2018 by William Hill, so customers of this bookmaker have had a couple of years to get used to how it works, though it has been changed quite a bit.
But for those who do not use William Hill at all, Bet Boost may remain something of a mystery.
In essence, Bet Boost from William Hill does exactly what the name suggests. Players have the chance to boost the odds of their William Hill bets, giving them improved odds and better value.
All William Hill customers can use Bet Boost and the promotion is available three times per day.
That means a few bets each day on the William Hill sportsbook can be made with enhanced odds, giving players more control over their wagers, plus a bigger chance of making a profit.
Bet Boost was for a time only available on mobile but this is no longer the case, meaning anyone with a William Hill account can start using the Bet Boost bonus on all devices.
However, Bet Boost from William Hill remains only available online, so it is not offered in the company's betting shops, nor through its telebetting service.
William Hill Bet Boost has gone through a range of changes since it was first launched by the company, but its rules have now been fairly stable since the start of 2020, though they could be subject to further amendments in the future.
But how does William Hill Bet Boost actually work? Let's take a look in a bit more detail.
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William Hill Bet Boost works in a different way to most promotions at UK bookmakers.
While price boosts and enhanced odds are offered by most UK online bookies these days, William Hill Bet Boost is unique in that it puts more control in the hands of the customer.
William Hill Bet Boost gives players the chance to choose up to three wagers a day to receive a price boost, which can turn them into the best odds available anywhere for a particular bet.
Matched betting users, in particular, could find that William Hill Bet Boost is helpful as it might allow them to find the best odds around to turn into guaranteed profit.
William Hill has never confirmed the exact amount it improves odds through Bet Boost, but research suggests that prices are usually bumped up by at least five per cent.
Bet Boost prices at William Hill could even go as much as 10 per cent higher in some cases, but most of the time the difference between the old and new price is between five and eight per cent.
The main thing to say about how William Hill Bet Boost works is that the promotion puts control over prices in the hands of the bookmaker's online customers, which is certainly very welcome.
Users should remember that William Hill Bet Boost is only offered through the bookie's app and website, not in-store or through the company's telebetting service.
The sports and markets where William Hill Bet Boost is offered have changed since the offer was first launched by the betting brand all the way back in 2018.
At first, football was among the sports where William Hill Bet Boost was in play, but a change in the restrictions over the promotions means football bets are no longer applicable for the bonus.
Instead, William Hill Bet Boost can only currently be used for horse racing and greyhounds. This means other popular sports such as tennis, cricket, golf and US sports are excluded right now.
However, William Hill has changed the terms of its Bet Boost promotion before in the past. It is possible that other sports like football could be added into its remit at some point in the future.
William Hill Bet Boost is also only available for single bets. This means players who like to place greyhounds and horse racing accumulators will not be able to make the most of this offer.
Newcomers to William Hill should also make sure that they get the bookmaker's generous welcome bonus when they sign up for an account on the sportsbook for the first time.
Using William Hill Bet Boost could hardly be easier. Simply pick the wager you want to use - the sports and markets where it is available are detailed above - then select the Bet Boost icon.
This yellow icon with a big B easily shows up in the betslip on the website or the app whenever the William Hill Bet Boost can be triggered.
From there, users just have to select their stake as normal - up to £20, which is the maximum limit for William Hill Bet Boost - then click confirm to put the wager through.
Players can of course elect not to use William Hill Bet Boost if the improvement to the odds available on their selection is not as attractive as they were hoping to be given.
It is worth noting the Bet Boost must be placed as a single bet, which unfortunately means it can not be used to improve the odds on an accumulator, which used to be the case with the deal.
William Hill Bet Boost also cannot be used in conjunction with other promotions, with enhanced odds available on the William Hill sportsbook for horse racing and greyhounds on a daily basis.
Now you are ready to use William Hill Bet Boost for the first time, it is important to know the pros and cons of this offer, so we will go through them next in this complete guide to the deal.
There are a few major advantages of using the William Hill Bet Boost, such as the following:
However, all promotions have some downsides. Here are the top William Hill Bet Boost cons:
Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.