ITV Pick 7 Explained

How does ITV Pick 7 work and what are the prizes up for grabs? In our guide of the free-to-enter game, we answer this and more.

Written by Steven Hubbard
Verified by BettingLounge team
Last updated 27/02/2024

What Is ITV Pick 7?

Pick 7 is a free-to-enter competition in which you select seven horses from chosen racecards, using your Sky Bet or Sky Games account for the chance to win large cash prizes. It is thus similar to Sky Sports Super 6, which is a free-to-enter predictions game for football, though horse racing enthusiasts will find that the jackpot between the two greatly differs.

Whereas the Super Six has an impressive jackpot of £250k, the ITV Pick 7 maximum prize is set at £50k. On the other hand, some non-broadcast races are also offered in the ITV Pick 7 game, though with jackpots of £1k instead for obvious reasons. Nevertheless, seeing as it is completely free for horse racing punters to play the game, £50k is still a tremendous jackpot prize.

How to Play ITV Pick 7

If you are interested in having a go at the ITV Pick, perhaps tired of your horse racing bookie, you can follow our step-by-step guide on how to get started below:

  • 1

    Head over to itv7.itv.com

    This is the main landing page for the game, and you simply need to tap on the 'Enter Now' button to proceed.

  • 2

    Log in to your Sky Bet account

    If you do not have a Sky Bet account, you can create one by tapping on 'Create an Account' on the right-hand side. It is completely free to create an account, so do not worry.

  • 3

    Browse the Current ITV Pick 7 Races

    Once you have made it to the ITV Pick 7 page, you will be able to see the races that have been selected for the current period. You will also be able to see expert options, as well as stats, about the races in question.

  • 4

    Make your picks and hope for the best

    All you need to do now is to pick your 7 horses for the 7 selected races. Make sure you do it before the deadline and good luck!

What Can You Win From ITV Pick 7?

In addition to the already mentioned £250k jackpot, players will also be able to make picks for non-broadcast races that have £1k jackpots every week. To make it easier for you, we have compiled all of the main prizes below:

  • £250k Jackpot: Handed out to the player(s) who gets all seven picks right (split if several winners).
  • £1k Jackpot: Handed out to player(s) who get non-broadcast picks right
  • Consolation prize: £1000 (broadcast competitions) or £100 (non-broadcast competitions) to the best player

Another fun feature is the leaderboard on the site, which gives players the chance to see who performed best in the last round and the recent winners. Unfortunately, unlike the Sky Sports Super 6 game, there does not seem to be any prizes for finishing high up in the standings over time.

Steven is an experienced iGaming content writer who has been working in the industry since 2018. He is passionate about sports betting and enjoys writing about all aspects of the industry, including bookmaker reviews, betting tips and strategies, and news and analysis. If you have any questions about online gambling in the UK, please don't hesitate to contact him.