Paddy Power is a safe and respected bookie from Ireland. They are not exempt from criticism though. They have offered controversial bets like the first species to be driven to extinction by the BP oil spill in the Gulf of Mexico. Or on the assassination of Barack Obama when he was president.
Their humour can sometimes go too far, but not very often. You will find everything you expect from a top online bookie, with a huge range of sports, markets, live streaming and plenty of innovative promotions.
Their social media, in particular, is a treat to follow. The Twitter admins do a fine job with a healthy mix of bait and banter to spice up live sporting events.